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- Tasks: Lead and execute innovative marketing strategies in a fast-paced tech environment.
- Company: Join a leading over-50s inclusive jobs board focused on growth and innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping narratives in the defence and AI sectors.
- Qualifications: Extensive B2B marketing experience, especially in high-growth tech companies.
- Other info: Dynamic role with potential to build and lead a marketing function.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Senior Marketing Manager to own and execute our end-to-end marketing strategy. This is a hands-on, generalist role suited to someone who thrives in scale-ups, is comfortable with ambiguity, and can operate across brand, product marketing, demand generation, and communications. You will work closely with the Leadership team, Mission group, and Engineering to translate complex AI capabilities into compelling narratives that resonate with defence, government, and enterprise stakeholders. This role is both strategic and execution-focused, with the opportunity to build and lead a marketing function as the company grows.
Strategy & Leadership
- Define and execute the overall marketing strategy aligned to company growth objectives (across US and UK)
- Act as a senior marketing partner to leadership, contributing to go-to-market, positioning, and growth planning
- Establish marketing priorities, roadmaps, and success metrics in a fast-moving environment
- Manage network of consultants
Product & Solutions Marketing
- Own product positioning, messaging, and value propositions for AI-driven defence technologies
- Translate complex technical concepts into clear, credible, and differentiated customer narratives
- Support product launches, briefs, case studies, and sales enablement materials
Demand Generation & Growth
- Design and execute integrated campaigns to support pipeline growth across defence, government, and strategic enterprise accounts
- Collaborate with mission group to support account-based marketing and long-cycle buying processes
- Manage digital channels, content, events, and partnerships to drive awareness and engagement
Brand, Communications & Thought Leadership
- Build a trusted, authoritative brand in the defence and AI ecosystem
- Lead external communications including website content, PR, events, and industry engagement
- Develop executive and technical thought leadership aligned to our mission and values
Content & Messaging
- Own content strategy across web, presentations, whitepapers, proposals, and social channels
- Ensure consistent, high-quality messaging across all customer and stakeholder touchpoints
Analytics & Optimisation
- Track performance across campaigns and channels, using data to inform decisions and improve impact
- Establish clear KPIs for awareness, engagement, and pipeline contribution
You Must Have
- Extensive experience in B2B marketing, with time spent in scale-ups or high-growth technology companies
- Proven experience across multiple marketing disciplines: product marketing, demand generation, content, and brand
- Strong ability to market complex technical products to sophisticated buyers
- Experience working with sales teams on long, consultative sales cycles
- Excellent written and verbal communication skills
- Strategic mindset with a strong bias toward execution
Desirable Requirements
- Experience in defence, government, aerospace, AI, or deep-tech environments
- Familiarity with procurement-driven and security-conscious customers
- Experience building or scaling a marketing function
- Exposure to international or multi-market go-to-market strategies
Senior Marketing Manager employer: Adarga
Contact Detail:
Adarga Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create content that highlights your knowledge in B2B marketing, especially in areas like product positioning and demand generation. Share your insights on social media or write articles; this will help you stand out as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by understanding the company’s mission and values. Tailor your responses to demonstrate how your experience aligns with their goals, especially in AI-driven defence technologies. We want you to shine and show them why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. Let’s get you that Senior Marketing Manager role!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B marketing and any hands-on roles you've had in scale-ups. We want to see how you’ve tackled ambiguity and driven growth!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've executed marketing strategies and collaborated with leadership teams in the past.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and data to illustrate your impact on previous campaigns and how you’ve contributed to pipeline growth. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Adarga
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's marketing strategy and how it aligns with their growth objectives. Be ready to discuss how your experience in B2B marketing can contribute to their goals, especially in the defence and AI sectors.
✨Prepare for Technical Conversations
Given the complexity of the products involved, brush up on your knowledge of AI-driven technologies and how they apply to defence and government. Be prepared to translate technical concepts into compelling narratives, as this will likely come up during discussions with the leadership team.
✨Showcase Your Campaign Successes
Have specific examples ready that demonstrate your success in designing and executing integrated marketing campaigns. Highlight how these campaigns contributed to pipeline growth and how you used data to track performance and optimise results.
✨Demonstrate Leadership and Collaboration Skills
This role requires working closely with various teams, so be prepared to discuss your experience in leading cross-functional projects. Share examples of how you've collaborated with sales teams or other departments to achieve common goals, especially in fast-paced environments.
