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- Tasks: Lead and execute innovative marketing strategies in a fast-paced scale-up environment.
- Company: Join a cutting-edge tech company focused on AI and defence solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping narratives that resonate with key stakeholders.
- Qualifications: Extensive B2B marketing experience, especially in high-growth tech environments.
- Other info: Dynamic role with the chance to build and lead a marketing function.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Senior Marketing Manager to own and execute our end-to-end marketing strategy. This is a hands-on, generalist role suited to someone who thrives in scale-ups, is comfortable with ambiguity, and can operate across brand, product marketing, demand generation, and communications.
You will work closely with the Leadership team, Mission group, and Engineering to translate complex AI capabilities into compelling narratives that resonate with defence, government, and enterprise stakeholders. This role is both strategic and execution-focused, with the opportunity to build and lead a marketing function as the company grows.
Strategy & Leadership- Define and execute the overall marketing strategy aligned to company growth objectives (across US and UK)
- Act as a senior marketing partner to leadership, contributing to go-to-market, positioning, and growth planning
- Establish marketing priorities, roadmaps, and success metrics in a fast-moving environment
- Manage network of consultants
- Own positioning, messaging, and value propositions for udara-driven defence technologies
- Translate complex technical concepts into clear, credible, and differentiated customer narratives
- Support product launches, briefs, case studies, and sales enablement materials
- Design and execute integrated campaigns to support pipeline growth across defence, government, and strategic enterprise accounts
- Collaborate with mission group to support account-based marketing and long-cycle buying processes
- Manage digital channels, content, events, and partnerships to drive awareness and engagement
- Build a trusted, authoritative brand in the defence and AI ecosystem
- Lead external communications including website content, PR, events, and industry engagement
- Develop executive and technical thought leadership aligned to our mission and values
- Own content strategy across web, presentations, whitepapers, proposals, and social channels
- Ensure consistent, high-quality messaging across all customer and stakeholder touchpoints
- Track performance across campaigns and channels, using data to inform decisions and improve impact
- Establish clear KPIs for awareness, engagement, and pipeline contribution
- Extensive experience in B2B marketing, with time spent in scale-ups or high-growth technology companies
- Proven experience across multiple marketing disciplines: product marketing, demand generation, content, and brand
- Strong ability to market complex technical products to sophisticated buyers
- Experience working with sales teams on long, consultative sales cycles
- Excellent written and verbal communication skills
- Strategic mindset with a strong bias toward execution
- Experience in defence, government, aerospace, AI, or deep-tech environments
- Familiarity with procurement-driven and security-conscious customers
- Experience building or scaling a marketing function
- Exposure to international or multi-market go-to-market strategies
Senior Marketing Manager employer: Adarga Ltd
Contact Detail:
Adarga Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work in defence or AI. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and challenges. Bring fresh ideas to the table that align with their goals, especially around B2B marketing and demand generation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B marketing and any hands-on roles you've had in scale-ups. We want to see how you can own and execute marketing strategies that align with our growth objectives.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've translated complex concepts into engaging narratives, especially in tech or defence sectors. We love a good story!
Showcase Your Strategic Mindset: In your application, make sure to demonstrate your strategic thinking and execution skills. Talk about how you've established marketing priorities and success metrics in fast-paced environments. We’re looking for someone who can think big but also get things done!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Adarga Ltd
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's current marketing strategy and how it aligns with their growth objectives. Be ready to discuss how your experience in B2B marketing and scale-ups can contribute to refining and executing that strategy.
✨Translate Technical Concepts
Since the role involves translating complex AI capabilities into compelling narratives, prepare examples of how you've successfully communicated technical concepts in previous roles. This will show your ability to resonate with sophisticated buyers in defence and government sectors.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll need to act as a partner to leadership. Be prepared to share instances where you've defined marketing priorities or led a team through ambiguity. Highlight your strategic mindset and execution focus to demonstrate your fit for the role.
✨Data-Driven Decision Making
Familiarise yourself with key performance indicators (KPIs) relevant to marketing campaigns. Be ready to discuss how you've used data analytics to inform decisions and improve campaign impact in your past roles, showcasing your analytical skills and results-oriented approach.
