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- Tasks: Lead and execute innovative marketing strategies in a fast-paced scale-up environment.
- Company: Join a cutting-edge tech company focused on AI and defence solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing narratives for advanced technologies.
- Qualifications: Extensive B2B marketing experience, especially in high-growth tech environments.
- Other info: Dynamic role with the chance to build and lead a marketing function.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Senior Marketing Manager to own and execute our end-to-end marketing strategy. This is a hands-on, generalist role suited to someone who thrives in scale-ups, is comfortable with ambiguity, and can operate across brand, product marketing, demand generation, and communications. You will work closely with the Leadership team, Mission group, and Engineering to translate complex AI capabilities into compelling narratives that resonate with defence, government, and enterprise stakeholders. This role is both strategic and execution-focused, with the opportunity to build and lead a marketing function as the company grows.
Strategy & Leadership
- Define and execute the overall marketing strategy aligned to company growth objectives (across US and UK)
- Act as a senior marketing partner to leadership, contributing to go-to-market, positioning, and growth planning
- Establish marketing priorities, roadmaps, and success metrics in a fast-moving environment
- Manage network of consultants
Product & Solutions Marketing
- Own positioning, messaging, and value propositions for udara-driven defence technologies
- Translate complex technical concepts into clear, credible, and differentiated customer narratives
- Support product launches, briefs, case studies, and sales enablement materials
Demand Generation & Growth
- Design and execute integrated campaigns to support pipeline growth across defence, government, and strategic enterprise accounts
- Collaborate with mission group to support account-based marketing and long-cycle buying processes
- Manage digital channels, content, events, and partnerships to drive awareness and engagement
Brand, Communications & Thought Leadership
- Build a trusted, authoritative brand in the defence and AI ecosystem
- Lead external communications including website content, PR, events, and industry engagement
- Develop executive and technical thought leadership aligned to our mission and values
Content & Messaging
- Own content strategy across web, presentations, whitepapers, proposals, and social channels
- Ensure consistent, high-quality messaging across all customer and stakeholder touchpoints
Analytics & Optimisation
- Track performance across campaigns and channels, using data to inform decisions and improve impact
- Establish clear KPIs for awareness, engagement, and pipeline contribution
You Must Have
- Extensive experience in B2B marketing, with time spent in scale-ups or high-growth technology companies
- Proven experience across multiple marketing disciplines: product marketing, demand generation, content, and brand
- Strong ability to market complex technical products to sophisticated buyers
- Experience working with sales teams on long, consultative sales cycles
- Excellent written and verbal communication skills
- Strategic mindset with a strong bias toward execution
Desirable Requirements
- Experience in defence, government, aerospace, AI, or deep-tech environments
- Familiarity with procurement-driven and security-conscious customers
- Experience building or scaling a marketing function
- Exposure to international or multi-market go-to-market strategies
Senior Marketing Manager in London employer: Adarga Ltd
Contact Detail:
Adarga Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals, especially in the defence and AI sectors.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B marketing and any hands-on roles you've had in scale-ups. We want to see how you can translate complex ideas into compelling narratives!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic mindset and execution skills. Tell us how you've successfully managed marketing strategies in fast-paced environments, and don’t forget to mention your experience with defence or tech sectors if applicable.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive growth and engagement. Use metrics where possible to show how your efforts have made an impact. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Adarga Ltd
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's marketing strategy and how it aligns with their growth objectives. Be ready to discuss how your experience in B2B marketing and scale-ups can contribute to their goals.
✨Prepare for Technical Conversations
Given the focus on complex AI capabilities, brush up on your understanding of the technology involved. Be prepared to translate technical concepts into compelling narratives that resonate with defence and government stakeholders.
✨Showcase Your Leadership Skills
This role requires a strategic mindset and execution focus. Prepare examples from your past where you've successfully led marketing initiatives or built teams, highlighting your ability to manage priorities in a fast-moving environment.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key performance indicators relevant to marketing campaigns. Be ready to discuss how you've used analytics to inform decisions and improve campaign impact in your previous roles.
