At a Glance
- Tasks: Streamline marketing operations and enhance team efficiency with structured processes.
- Company: Join one of the fastest-growing SaaS companies in mobile.
- Benefits: Flexible remote work, competitive perks, and professional development opportunities.
- Other info: Work with a talented team and enjoy a role with real ownership.
- Why this job: Shape the future of a dynamic marketing team and make a real impact.
- Qualifications: 1+ years in marketing operations or project coordination; strong organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
Adapty powers in-app subscriptions for 20,000+ apps and processes over $3B in revenue every year. We're one of the fastest-growing SaaS companies in mobile, and our marketing team is scaling fast to match. We're a sharp, ambitious marketing team that's outgrown its processes. Leads get to sales but we can't always figure out the exact path. Documentation exists in six places or nowhere. Designers get requests from three directions at once. We know what good looks like — we just need someone who wakes up every morning wanting to build the system that gets us there.
If you're the kind of person who sees a messy spreadsheet and can't rest until it's clean, and you get genuine satisfaction from making a team run better, keep reading.
What you will do
- Own the lead handoff process between marketing and sales and the reporting on it. You will make sure everything is tracked, routed correctly, and nothing gets lost between HubSpot and the hands of the sales team.
- Own the marketing side of HubSpot: create campaigns, forms, workflows and make sure it’s uniform and compliant with the rest of what the org’s doing.
- Own marketing documentation: gather, structure, and keep current everything from tone of voice and ICP definitions to growth playbooks and process docs. You won't write all of it from scratch, but you'll make sure it exists, lives in one place, and stays up to date.
- QA our marketing analytics and attribution setup and own its quality. Not build it from scratch, but audit what we have, flag what's broken, and make sure we can trust the numbers we report.
- Manage task flow and workload distribution across shared resources on our team (designers, analysts, web developers). Right now requests can come in unpredictably, you'll build the system that fixes that.
- Build structured processes for projects that have a regular cadence: website updates, analytics reporting, campaign operations.
What perfect fit looks like to us
- You have 1+ years in a marketing, operations, or project coordination role, or you've been the person who informally kept things organized wherever you worked.
- You're organized to the point where people call it a personality trait. You think in checklists and status updates.
- Tools like HubSpot and Google Analytics do not overwhelm you. You view yourself as someone who can keep them clean and working without the extra complexity.
- You understand marketing funnels well enough to QA attribution and lead routing without needing someone to explain what a UTM is.
- You can work across teams and manage competing priorities without drama. Designers, developers, and marketers all feel like their work flows better when you're involved.
- You don't need to be told what to organize — you walk into a room, see what's broken, and fix it.
Nice to have
- Experience with HubSpot
- Familiarity with analytics tools like GA4, PostHog, or Mixpanel
- Background in B2B SaaS marketing specifically (not just SaaS in general)
What's in it for you
- A product with real traction – Adapty is in the top 5% fastest-growing SaaS companies
- A role with real ownership: you'll shape how the marketing team operates day to day
- Flexible remote work from anywhere. We work as individual contractors (PTO, public holidays, and sick leave included)
- Benefits: English lessons, sports reimbursements, laptop coverage, and more
Marketing Operations Manager employer: Adapty.io
At Adapty, we pride ourselves on being a dynamic and rapidly growing SaaS company that empowers our employees with the autonomy to shape their roles. Our flexible remote work culture fosters a collaborative environment where innovative ideas thrive, and we offer unique benefits such as English lessons and sports reimbursements to support your personal growth. Join us to be part of a sharp marketing team that values organisation and efficiency, ensuring you have the tools and resources to excel in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adapty.io and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adapty.io are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adapty.io on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adapty.io. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adapty.io. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adapty.io:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adapty.io’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adapty.io
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adapty.io will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adapty.io, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
