At a Glance
- Tasks: Lead and scale our global digital marketing strategy, focusing on paid channels and innovative growth.
- Company: Dynamic FinTech company with a collaborative and high-performance culture.
- Benefits: 25 days vacation, private health insurance, gym subsidy, and flexible working model.
- Other info: Join a diverse team committed to inclusion and professional development.
- Why this job: Make a real impact in the FinTech space while growing your career in a supportive environment.
- Qualifications: Senior-level B2B Performance Marketing experience, LinkedIn Ads expertise, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We are a global technology company specializing in building bespoke trading solutions for the world's top financial institutions. From concept to deployment, we partner closely with our clients to design and deliver high-performance, resilient systems that provide a true competitive edge. With teams in London, New York, Barcelona, Montréal, and Manila, we work across time zones to deliver world-class results. Our proprietary technologies, including Aeron, power some of the most demanding and high-performance capital markets systems, supporting trading desks around the globe.
We are growing our Marketing team and seeking a commercially-driven, hands-on Senior Performance Marketing Lead who's ready to make a real impact in the FinTech space. You'll join a supportive, high-performing team at the heart of a fast-paced, collaborative environment.
As the Senior Performance Marketing Lead, you'll architect and scale our global digital growth engine. You will bridge high-level strategy and technical execution on the digital front. Having historically thrived on organic growth, we are now ready to scale our global paid performance engine as we expand into new territories and markets. This is a dual-impact role: you will personally own the high-stakes paid strategy and in-house paid execution (specifically LinkedIn), while acting as a strategic partner to our specialized technical and organic marketers. You are accountable for the global digital budget and the delivery of a predictable, high-velocity lead-to-revenue funnel.
Responsibilities
- Paid Channel Ownership: In-house execution: take full ownership of paid channels, including social media ads strategy. From campaign setup and audience building to creative testing and bidding optimization—you will build this from the ground up.
- Scaling: Identify new opportunities for paid channels and move us from testing to predictable lead generation.
- Global Innovation: Leverage AI-driven tools for audience segmentation and creative optimization to maintain a competitive edge as we scale into new regions.
- People & Budget Management: Search accountability: manage our Paid Search agency. Audit their work, set KPIs, and ensure ROI-focused delivery. Budget ownership: full oversight of the digital performance budget. Handle monthly forecasting, variance reporting, and strategic re-allocation of spend. Team mentoring: mentor a team of technical specialists (SEO, Web, Organic). Translate high-level commercial goals into actionable technical roadmaps and ensure alignment and delivery excellence.
Your experience includes
- Solid, professional, senior-level experience of B2B Performance Marketing, ideally within Fintech or high-growth SaaS.
- Proven management experience: you have managed teams before and know how to get the best out of people.
- LinkedIn Ads mastery: hands-on expert in LinkedIn Campaign Manager with understanding of B2B targeting and lead-gen forms.
- Analytical approach: a data-first marketer who can navigate complex attribution models and turn data into clear narratives.
- HubSpot knowledge is a plus.
Why us
- Immerse in a high-standard engineering culture with opportunities to grow professionally.
- Be part of the growth and development of a FinTech company.
- Collaborative, respectful team environment with opportunities to contribute.
- Flexible, hybrid working model with well-being benefits and a focus on work/life balance.
- Positive, inclusive culture with well-being, diversity and inclusion programs.
Benefits
- 25 days vacation
- Pension plan
- Private health insurance
- Private dental insurance
- Long-term disability cover
- Life insurance
- Commuting benefits
- Gym subsidy
- Cycle scheme
Process
- A chat with one of our great recruiters.
- A Zoom chat with the Digital Marketing Lead followed by a short exercise to illustrate your thinking; not a paid task.
- A Zoom interview with the Head of Marketing.
- A Zoom with the Chief Commercial Officer.
- Collaboration is important to us, so share your thoughts, ask questions, and ask for help if needed during the process.
Diversity & Inclusion
Diversity and inclusion are key to a great workplace. We want everyone to feel comfortable bringing their whole selves to work. All we ask is that colleagues are respectful, collaborative, and skilled in their roles.
Background check: employment is subject to an acceptable background check that will be run by Adaptive.
Senior Performance Marketing Lead in London employer: Adaptive
Join a leading global technology company at the forefront of FinTech, where you'll thrive in a collaborative and high-performing environment. We offer a flexible hybrid working model, generous benefits including 25 days of vacation, private health insurance, and a strong focus on employee well-being and professional growth. As part of our dynamic team, you'll have the opportunity to make a significant impact while enjoying a positive and inclusive culture that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Lead in London
✨Tip Number 1
Get to know the company inside out! Research their products, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Think about how your past experiences align with their needs, especially around paid channels and team management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team!
We think you need these skills to ace Senior Performance Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Performance Marketing Lead role. Highlight your experience in B2B performance marketing, especially within FinTech or high-growth SaaS, to show us you’re the perfect fit!
Showcase Your Skills:Don’t forget to emphasise your mastery of LinkedIn Ads and any analytical skills you have. We want to see how you can turn data into actionable insights, so share examples of your past successes in this area.
Be Authentic:Let your personality shine through in your application! We value a positive and inclusive culture, so don’t hesitate to express what makes you unique and how you can contribute to our collaborative environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Adaptive
✨Know Your Numbers
As a Senior Performance Marketing Lead, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to paid channels, such as ROI, CPA, and conversion rates. Be ready to discuss how you've used data to drive decisions in past roles.
✨Master LinkedIn Ads
Since you'll be taking ownership of LinkedIn campaigns, make sure you can talk confidently about your experience with LinkedIn Campaign Manager. Prepare examples of successful campaigns you've run, focusing on audience targeting and lead generation strategies.
✨Showcase Your Leadership Skills
You'll be mentoring a team, so highlight your management experience. Think of specific instances where you've motivated your team or resolved conflicts. Be prepared to discuss how you translate high-level goals into actionable plans for your team.
✨Stay Ahead of the Curve
Innovation is key in this role, especially with AI-driven tools. Research the latest trends in performance marketing and be ready to share your thoughts on how these can be leveraged for growth. Showing that you're proactive about industry developments will impress your interviewers.
