At a Glance
- Tasks: Lead client engagements and develop measurement strategies for global brands.
- Company: Join Adaptive & Co, a leading digital analytics consultancy with a global presence.
- Benefits: Enjoy competitive salary, remote work, and generous leave policies.
- Other info: Collaborate with a dynamic team and gain exposure to top-tier clients.
- Why this job: Make a real impact by guiding clients through data-driven decisions.
- Qualifications: 6+ years in digital analytics with expertise in GA4 and GTM.
The predicted salary is between 60000 - 80000 € per year.
Adaptive & Co is a digital analytics and performance marketing consultancy, and a Certified Google Marketing Platform Partner, with teams across the US, Europe, Africa, and Asia. We work with global brands across E-commerce, B2B SaaS, travel, financial services, retail, and education on measurement strategy, GA4 and GTM (web and server-side), CMP and consent, analysis, data visualisation, paid media measurement, and training.
The Role
We're hiring a Senior Analytics & Measurement Consultant to own client engagements as the senior analytics voice in the room. The split is roughly 70% strategy and consulting, 30% guiding implementation - not building containers or writing transformations yourself, but directing the engineers who do, reviewing their work, and translating it back into something the client's marketing, product, and exec teams can act on.
This is a role for someone who has done the technical work, knows what good looks like, and is now most valuable as a strategic advisor and trusted partner to clients - backed by a team of data architects, engineers, data scientists, data visualisation experts, media experts, and project managers who deliver outstanding value across the data strategy, collection, activation, and marketing lifecycle.
You'll work alongside our Head of Solution Design and Practice Consultants, and collaborate closely with our media experts, across the three pillars of our delivery model:
- Data Foundations: Discovery, consultation, strategy, solution architecture, and implementation oversight
- Digital Intelligence: Analysis, insights generation, and strategic consultation
- Activation: Paid media, audience activation, and conversion programs that turn insight into business outcomes
The Scope
- Lead client engagements end-to-end - own the relationship, the scope, the roadmap, and the outcome
- Run measurement strategy workshops - KPI trees, event taxonomies, attribution approach, consent posture - and turn them into roadmaps the engineering team can build against
- Direct our implementation engineers across GA4, GTM (web and server-side), BigQuery, CMP, Enhanced Conversions, and Meta CAPI; review their output, unblock decisions, sign off on releases
- Partner with our media experts to turn measurement and insight into paid media, audience activation, and conversion programs that move client outcomes
- Lead structured and ad-hoc analysis, and shape the visualisation work that turns it into clear recommendations for non-technical stakeholders
- Audit and troubleshoot inherited analytics configurations as part of new engagements
- Educate client teams on analytics best practice through training and embedded ways of working
- Shape SOWs, scoping, and pricing alongside the leadership team
- Contribute to how we work: playbooks, internal tooling, and how we package services
Skills & Experience
- 6+ years in digital analytics, with meaningful time both implementing and consulting
- Deep, hands-on familiarity with GA4 and GTM (web and server-side) - you can read a container, spot a bad implementation, and guide an engineer through exactly what needs to change
- Working knowledge of consent and CMP tooling (OneTrust, Cookiebot, CookiePro, or similar), Advanced Consent Mode, and the practical implications of GDPR, ePrivacy, and CCPA on measurement
- Experience with paid media measurement integrations - Enhanced Conversions, Meta CAPI, and the offline conversion patterns enterprise clients actually use
- Strong grasp of the major advertising platforms (Google Ads, Meta, Microsoft, LinkedIn) from a measurement and tagging perspective
- Data visualisation fluency - Looker Studio at minimum, with the UX instinct to know what makes a dashboard usable
- Comfort designing and delivering analytics training for client teams at varying levels of maturity
- Client leadership: you've owned senior stakeholder relationships, made the case for tough recommendations, and run engagements without a partner shadowing you
- Excellent written documentation and slide-based presentation skills
- A Plus Power BI or other enterprise BI tooling
- CRM systems (HubSpot, Salesforce) and their measurement integrations
- Exposure to MMM (Meridian or otherwise), incrementality testing, or attribution modelling
- Background working with enterprise clients
The Offer
- Competitive salary and performance-based bonus
- Remote-first working
- 24 days annual leave, public holidays, and your birthday off
- Weekly knowledge-sharing and dedicated upskilling time
- Professional development support
- Real ownership in a collaborative, multidisciplinary team - no agency layers to navigate
- Exposure to global brands across nonprofit, B2B SaaS, retail, and education
Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Worcester employer: Adaptive & Co
At Adaptive & Co, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our remote-first approach allows for flexibility while providing ample opportunities for professional development and ownership in client engagements. With a focus on meaningful projects across global brands, our team enjoys a supportive environment that encourages continuous learning and growth in the dynamic field of digital analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Worcester
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital analytics space, especially those who work with GA4 and GTM. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your expertise! When you get the chance to meet potential employers, whether at events or online, share your insights on measurement strategies and analytics best practices. This will position you as a knowledgeable consultant they want on their team.
✨Tip Number 3
Prepare for interviews by brushing up on your technical skills. Be ready to discuss how you've directed implementation engineers and shaped measurement strategies in past roles. We want to see that you can translate complex concepts into actionable insights for clients.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Adaptive & Co.
We think you need these skills to ace Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Worcester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Analytics & Measurement Consultant role. Highlight your experience with GA4, GTM, and any relevant consulting work to show us you’re the perfect fit!
Showcase Your Strategy Skills:Since this role is all about strategy and consulting, don’t forget to include examples of how you've led measurement strategy workshops or shaped analytics roadmaps in your previous roles. We want to see your strategic thinking in action!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We love a well-structured application!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started!
How to prepare for a job interview at Adaptive & Co
✨Know Your Tools Inside Out
Make sure you have a solid understanding of GA4 and GTM, both web and server-side. Be prepared to discuss specific implementations you've worked on and how you've guided engineers in the past. This will show that you’re not just familiar with the tools but can also provide strategic insights.
✨Showcase Your Consulting Skills
Since this role is about owning client engagements, be ready to share examples of how you've successfully led measurement strategy workshops or shaped roadmaps for clients. Highlight your experience in translating technical jargon into actionable insights for non-technical stakeholders.
✨Demonstrate Your Data Visualisation Savvy
Familiarity with data visualisation tools like Looker Studio is key. Bring examples of dashboards you've created or improved, and explain how they helped clients make informed decisions. This will illustrate your ability to turn complex data into clear recommendations.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills, especially around troubleshooting analytics configurations or guiding implementation teams. Think of specific scenarios where you had to make tough recommendations or navigate client relationships, and be ready to discuss your approach.
