At a Glance
- Tasks: Lead client engagements and shape measurement strategies for global brands.
- Company: Join Adaptive & Co, a leading digital analytics consultancy with a global presence.
- Benefits: Enjoy competitive salary, remote work, and generous leave policies.
- Other info: Be part of a dynamic team with opportunities for professional growth and development.
- Why this job: Make a real impact by guiding analytics strategies and collaborating with top-tier teams.
- Qualifications: 6+ years in digital analytics with expertise in GA4 and GTM.
The predicted salary is between 60000 - 80000 £ per year.
Adaptive & Co is a digital analytics and performance marketing consultancy, and a Certified Google Marketing Platform Partner, with teams across the US, Europe, Africa, and Asia. We work with global brands across E-commerce, B2B SaaS, travel, financial services, retail, and education on measurement strategy, GA4 and GTM (web and server-side), CMP and consent, analysis, data visualisation, paid media measurement, and training.
The Role
We're hiring a Senior Analytics & Measurement Consultant to own client engagements as the senior analytics voice in the room. The split is roughly 70% strategy and consulting, 30% guiding implementation - not building containers or writing transformations yourself, but directing the engineers who do, reviewing their work, and translating it back into something the client's marketing, product, and exec teams can act on. This is a role for someone who has done the technical work, knows what good looks like, and is now most valuable as a strategic advisor and trusted partner to clients - backed by a team of data architects, engineers, data scientists, data visualisation experts, media experts, and project managers who deliver outstanding value across the data strategy, collection, activation, and marketing lifecycle.
You'll work alongside our Head of Solution Design and Practice Consultants, and collaborate closely with our media experts, across the three pillars of our delivery model:
- Data Foundations: Discovery, consultation, strategy, solution architecture, and implementation oversight
- Digital Intelligence: Analysis, insights generation, and strategic consultation
- Activation: Paid media, audience activation, and conversion programs that turn insight into business outcomes
The Scope
- Lead client engagements end-to-end - own the relationship, the scope, the roadmap, and the outcome
- Run measurement strategy workshops - KPI trees, event taxonomies, attribution approach, consent posture - and turn them into roadmaps the engineering team can build against
- Direct our implementation engineers across GA4, GTM (web and server-side), BigQuery, CMP, Enhanced Conversions, and Meta CAPI; review their output, unblock decisions, sign off on releases
- Partner with our media experts to turn measurement and insight into paid media, audience activation, and conversion programs that move client outcomes
- Lead structured and ad-hoc analysis, and shape the visualisation work that turns it into clear recommendations for non-technical stakeholders
- Audit and troubleshoot inherited analytics configurations as part of new engagements
- Educate client teams on analytics best practice through training and embedded ways of working
- Shape SOWs, scoping, and pricing alongside the leadership team
- Contribute to how we work: playbooks, internal tooling, and how we package services
Skills & Experience
- 6+ years in digital analytics, with meaningful time both implementing and consulting
- Deep, hands-on familiarity with GA4 and GTM (web and server-side) - you can read a container, spot a bad implementation, and guide an engineer through exactly what needs to change
- Working knowledge of consent and CMP tooling (OneTrust, Cookiebot, CookiePro, or similar), Advanced Consent Mode, and the practical implications of GDPR, ePrivacy, and CCPA on measurement
- Experience with paid media measurement integrations - Enhanced Conversions, Meta CAPI, and the offline conversion patterns enterprise clients actually use
- Strong grasp of the major advertising platforms (Google Ads, Meta, Microsoft, LinkedIn) from a measurement and tagging perspective
- Data visualisation fluency - Looker Studio at minimum, with the UX instinct to know what makes a dashboard usable
- Comfort designing and delivering analytics training for client teams at varying levels of maturity
- Client leadership: you've owned senior stakeholder relationships, made the case for tough recommendations, and run engagements without a partner shadowing you
- Excellent written documentation and slide-based presentation skills
A Plus
- Power BI or other enterprise BI tooling
- CRM systems (HubSpot, Salesforce) and their measurement integrations
- Exposure to MMM (Meridian or otherwise), incrementality testing, or attribution modelling
- Background working with enterprise clients
The Offer
- Competitive salary and performance-based bonus
- Remote-first working
- 24 days annual leave, public holidays, and your birthday off
- Weekly knowledge-sharing and dedicated upskilling time
- Professional development support
- Real ownership in a collaborative, multidisciplinary team - no agency layers to navigate
- Exposure to global brands across nonprofit, B2B SaaS, retail, and education
Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Warrington employer: Adaptive & Co
At Adaptive & Co, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Our remote-first approach allows for flexibility while providing ample opportunities for professional development and ownership in client engagements. With a focus on employee growth and exposure to global brands, we empower our team members to thrive as strategic advisors in the dynamic field of digital analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital analytics space, especially those who work with GA4 and GTM. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies showcasing your past projects in digital analytics. This will help you stand out during interviews and demonstrate your strategic thinking.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors, focusing on your ability to explain complex analytics concepts in simple terms. This will help you communicate effectively with non-technical stakeholders.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with measurement strategy and client engagement, and let us know how you can contribute to our team.
We think you need these skills to ace Senior Digital Analytics & Measurement Consultant | GA4, Tag Manager, Privacy in Warrington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with GA4, GTM, and digital analytics. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Strategic Thinking:Since this role is all about strategy and consulting, be sure to include examples of how you've led client engagements and shaped measurement strategies in your previous roles. We love seeing candidates who can think critically and provide actionable insights.
Keep It Clear and Concise:When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate well-structured documents that are easy to read and get straight to the point.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Adaptive & Co
✨Know Your Tools Inside Out
Make sure you have a solid understanding of GA4 and GTM, both web and server-side. Be prepared to discuss specific implementations you've worked on and how you identified and resolved issues. This will show that you’re not just familiar with the tools but can also guide others effectively.
✨Showcase Your Strategic Thinking
Since this role is about owning client engagements and leading measurement strategy workshops, come ready with examples of how you've developed KPIs, event taxonomies, or attribution approaches in past roles. Highlight your ability to translate technical details into actionable insights for non-technical stakeholders.
✨Demonstrate Client Leadership Skills
Be prepared to share experiences where you've successfully managed senior stakeholder relationships. Discuss how you’ve made tough recommendations and navigated complex client dynamics. This will illustrate your capability to lead engagements without needing a partner shadowing you.
✨Prepare for Practical Scenarios
Expect to be asked about real-world scenarios, such as auditing analytics configurations or troubleshooting issues. Think through some challenges you've faced and how you approached them. This will help you demonstrate your problem-solving skills and practical knowledge in a consulting context.
