Adaptavate is a business of the future, a dynamic team of engineers, thinkers, parents, walkers, traders, dreamers, climbers, scientists, gardeners, friends, family and visionaries.People who think differently to make a big impact through our work… together.
We are answering the urgent call to decarbonise construction globally, by developing the low-carbon and carbon-negative technologies and products needed, and the industrial ecosystem to deploy them fast, anywhere in the world.
To succeed in our mission, we are looking for aBreathaplasta Sales Managerwho will build relationships, develop local markets and turn product availability into sustained sales growth in East of England. This position will work within the Breathaplasta team.
This role will drive growth in Breathaplasta sales by building strong relationships with merchant and distribution partners, developing new business opportunities, and increasing contractor engagement and repeat product sales. You’ll take ownership of your territory, identifying and developing high-potential local markets, strengthening our route to market, and maintaining a robust sales pipeline to deliver sustainable commercial growth. Clear, measurable targets will be agreed as part of your territory plan, giving you the focus and autonomy to make a tangible impact on the business.
The objective is simple – get Breathaplasta available, get contractors using it and keep the orders coming in!
Your role
This role will include, but is not limited to;
Merchant Engagement & Growth
Build strong relationships with national, regional and independent merchant branches.
Support new branch launches, product adoption and repeat ordering.
Identify high-potential branches and overcome barriers to sales growth.
Contractor Demand Generation
Identify and develop relationships with plastering contractors, installers and relevant construction businesses.
Build product confidence through site visits, demonstrations and ongoing engagement.
Connect contractor demand to local merchant partners, creating repeatable sales through the channel.
Territory Development
Develop a focused territory plan, prioritising the highest-value opportunities and geographic areas.
Coordinate merchant and contractor activity to grow local markets.
Maintain a clear sales pipeline and identify opportunities for further growth.
Work with Marketing on targeted local campaigns, branch activity and contractor engagement.
Share customer insight, competitor intelligence and opportunities for case studies.
Maintain accurate CRM records and report on commercial progress.
You will
Proven field-sales experience in building materials or construction products.
Strong knowledge of builders’ merchants and contractor markets.
Demonstrable success in territory growth, new business development and repeat sales.
Strong commercial, relationship-building and organisational skills.
Self-motivated and comfortable working independently in the field.
Full UK driving licence.
Established merchant and contractor relationships across the East of the UK.
Experience with plaster, insulation, drylining or related products.
Experience supporting merchant branch roll- outs and new product launches.
Confident delivering product demonstrations and contractor training.
Sales Manager (East UK) employer: ADAPTAVATE
ADAPTAVATE is a forward-thinking company dedicated to decarbonising construction through innovative low-carbon and carbon-negative technologies. Employees are part of a dynamic team that values diverse perspectives and encourages collaboration to tackle real-world challenges. The company offers opportunities for professional growth and the chance to make a tangible environmental impact.
