At a Glance
- Tasks: Lead high-value PPC accounts and develop strategic marketing plans.
- Company: Join a top digital marketing agency in Merseyside with a strong reputation.
- Benefits: Enjoy 25 days holiday, hybrid work options after onboarding, and competitive salary.
- Other info: Opportunity to lead and innovate in a collaborative team environment.
- Why this job: Be at the forefront of PPC innovation and drive real client success.
- Qualifications: 5+ years in PPC strategy, expert in Google Ads and performance marketing.
The predicted salary is between 40000 - 60000 £ per year.
Main Responsibilities to include:
High-Value Account Leadership
- Take full ownership of high-spend, complex paid media accounts.
- Manage budgets, forecasting, and ROI optimisation with complete autonomy.
- Use data to anticipate trends and guide strategic decision-making.
Strategic Planning & Forecasting
- Develop and execute PPC strategies aligned with broader business goals.
- Produce accurate forecasts and communicate impact clearly to stakeholders.
- Turn client objectives into actionable plans that drive tangible outcomes.
Integrated Channel Collaboration
- Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
- Lead client relationships with a strategic, multi-channel mindset.
- Confidently manage tracking, attribution, and reporting integrations.
Performance Reporting & Commercial Insight
- Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
- Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
- Create clear, insightful reports that influence client strategy and retention.
Client Relationship Management
- Build and maintain senior client partnerships through regular reviews and strategic planning.
- Proactively identify opportunities to grow accounts and strengthen retention.
- Position PPC as a core driver of commercial success for every client.
Innovation & Testing Leadership
- Stay ahead of PPC trends, emerging platforms, and tools.
- Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
- Share insights and innovations through internal sessions or external events.
Pitching & New Business
- Lead PPC audits, strategic proposals, and pitch presentations.
- Provide high-level strategic input on integrated marketing campaigns.
- Present confidently to senior client stakeholders and boards.
Team Leadership & Process Ownership
- Delegate effectively to ensure balanced workloads and consistent quality.
- Develop clear, scalable processes to support long-term client success.
- Act as a trusted advisor across the business, driving innovation and team excellence.
The ideal Candidate:
- 5+ years\' experience in PPC strategy and execution.
- Strong background managing large budgets and delivering against commercial KPIs.
- Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
- Comfortable leading conversations with senior stakeholders and presenting strategic direction.
- Passion for performance marketing and a continuous improvement mindset.
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PPC Strategy Lead in High Wycombe employer: ADAPTABLE RECRUITMENT LTD
At Adaptable Recruitment, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of Merseyside. Our culture fosters innovation and collaboration, providing employees with ample opportunities for professional growth and development. With competitive salaries, generous holiday allowances, and a supportive team atmosphere, we empower our PPC Strategy Lead to thrive and make a significant impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Strategy Lead in High Wycombe
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience in PPC. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in paid media strategy.
✨Tip Number 2
Familiarise yourself with the specific tools and platforms mentioned in the job description, such as Google Ads and GA4. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your previous experiences in managing high-value accounts and how you optimised budgets for ROI. Be ready to share specific examples of successful campaigns you've led and the impact they had on client objectives.
✨Tip Number 4
Showcase your ability to collaborate across different channels by preparing examples of integrated campaigns you've worked on. Highlight how you aligned PPC with SEO, social media, and other marketing efforts to achieve comprehensive results.
We think you need these skills to ace PPC Strategy Lead in High Wycombe
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your 5+ years of experience in PPC strategy and execution. Focus on specific achievements related to managing large budgets and delivering against commercial KPIs.
Craft a Compelling Cover Letter:In your cover letter, express your passion for performance marketing and how your background aligns with the responsibilities outlined in the job description. Mention your experience with platforms like Google Ads and GA4.
Showcase Relevant Skills:Emphasise your ability to lead client relationships and manage high-value accounts. Provide examples of how you've used data to guide strategic decision-making and deliver commercially-focused reporting.
Prepare for Interviews:Be ready to discuss your approach to PPC strategy and how you stay ahead of trends. Prepare examples of successful campaigns you've led and be confident in presenting your strategic direction to senior stakeholders.
How to prepare for a job interview at ADAPTABLE RECRUITMENT LTD
✨Showcase Your PPC Expertise
Be prepared to discuss your experience in managing high-value accounts and how you've optimised budgets for maximum ROI. Highlight specific campaigns where you successfully turned client objectives into actionable plans.
✨Demonstrate Strategic Thinking
Illustrate your ability to develop and execute PPC strategies that align with broader business goals. Bring examples of how you've used data to anticipate trends and guide decision-making in previous roles.
✨Prepare for Client Relationship Scenarios
Expect questions about how you build and maintain senior client partnerships. Be ready to share experiences where you've identified opportunities to grow accounts and strengthen retention, showcasing your proactive approach.
✨Stay Ahead of Industry Trends
Discuss your knowledge of emerging PPC trends and tools. Share insights on how you've implemented strategic testing frameworks and how you keep your skills updated to drive innovation in your campaigns.
