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- Tasks: Lead high-value PPC accounts and develop strategic marketing plans.
- Company: Join a top digital marketing agency in Merseyside with a strong reputation.
- Benefits: Enjoy 25 days holiday, hybrid work options after onboarding, and competitive salary.
- Why this job: Be at the forefront of PPC innovation and drive real client success.
- Qualifications: 5+ years in PPC strategy, expert in Google Ads and data analysis.
- Other info: Opportunity to lead and innovate in a collaborative team environment.
The predicted salary is between 40000 - 60000 £ per year.
At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area Salary: up to £50,000 depending on experience Experience needed: 5+ Years in Paid Media Strategy Working hours: Fully office based – Hybrid option once established Holidays: 25 days holiday plus bank
Main Responsibilities to include:
High-Value Account Leadership
- Take full ownership of high-spend, complex paid media accounts.
- Manage budgets, forecasting, and ROI optimisation with complete autonomy.
- Use data to anticipate trends and guide strategic decision-making.
Strategic Planning & Forecasting
- Develop and execute PPC strategies aligned with broader business goals.
- Produce accurate forecasts and communicate impact clearly to stakeholders.
- Turn client objectives into actionable plans that drive tangible outcomes.
Integrated Channel Collaboration
- Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
- Lead client relationships with a strategic, multi-channel mindset.
- Confidently manage tracking, attribution, and reporting integrations.
Performance Reporting & Commercial Insight
- Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
- Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
- Create clear, insightful reports that influence client strategy and retention.
Client Relationship Management
- Build and maintain senior client partnerships through regular reviews and strategic planning.
- Proactively identify opportunities to grow accounts and strengthen retention.
- Position PPC as a core driver of commercial success for every client.
Innovation & Testing Leadership
- Stay ahead of PPC trends, emerging platforms, and tools.
- Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
- Share insights and innovations through internal sessions or external events.
Pitching & New Business
- Lead PPC audits, strategic proposals, and pitch presentations.
- Provide high-level strategic input on integrated marketing campaigns.
- Present confidently to senior client stakeholders and boards.
Team Leadership & Process Ownership
- Delegate effectively to ensure balanced workloads and consistent quality.
- Develop clear, scalable processes to support long-term client success.
- Act as a trusted advisor across the business, driving innovation and team excellence.
The ideal Candidate:
- 5+ years\’ experience in PPC strategy and execution.
- Strong background managing large budgets and delivering against commercial KPIs.
- Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
- Comfortable leading conversations with senior stakeholders and presenting strategic direction.
- Passion for performance marketing and a continuous improvement mindset.
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PPC Strategy Lead employer: ADAPTABLE RECRUITMENT LTD
Contact Detail:
ADAPTABLE RECRUITMENT LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Strategy Lead
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience in PPC. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in paid media strategy.
✨Tip Number 2
Familiarise yourself with the specific tools and platforms mentioned in the job description, such as Google Ads and GA4. Consider taking online courses or certifications to enhance your skills and demonstrate your commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your past experiences in managing high-value accounts and delivering on commercial KPIs. Think of specific examples where you successfully optimised budgets and improved ROI, as these will be crucial in showcasing your expertise during interviews.
✨Tip Number 4
Research the company and its clients thoroughly. Understand their business goals and how PPC can drive success for them. This knowledge will help you tailor your discussions and show that you're genuinely interested in contributing to their growth.
We think you need these skills to ace PPC Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of experience in PPC strategy and execution. Focus on specific achievements related to managing large budgets and delivering against commercial KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your background aligns with the responsibilities outlined in the job description. Mention your experience with platforms like Google Ads and GA4.
Showcase Relevant Skills: Emphasise your ability to lead client relationships and manage high-value accounts. Provide examples of how you've used data to guide strategic decision-making and deliver commercially-focused reporting.
Prepare for Interviews: Be ready to discuss your approach to PPC strategy and how you stay ahead of trends. Prepare examples of successful campaigns you've led and be confident in presenting your strategic direction to senior stakeholders.
How to prepare for a job interview at ADAPTABLE RECRUITMENT LTD
✨Showcase Your PPC Expertise
Be prepared to discuss your experience in managing high-value accounts and how you've optimised budgets for maximum ROI. Highlight specific campaigns where you successfully anticipated trends and made data-driven decisions.
✨Demonstrate Strategic Thinking
Illustrate your ability to develop and execute PPC strategies that align with broader business goals. Bring examples of how you've turned client objectives into actionable plans that delivered tangible outcomes.
✨Highlight Collaboration Skills
Discuss your experience working with cross-functional teams, such as SEO and creative departments. Emphasise your ability to lead integrated campaigns and manage client relationships with a multi-channel mindset.
✨Prepare for Performance Reporting
Be ready to explain how you've used platforms like GA4 and CRM tools to deliver insightful performance reports. Share examples of how your reporting influenced client strategy and retention, showcasing your commercial insight.