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- Tasks: Lead high-value PPC accounts and develop strategic marketing plans.
- Company: Join a top digital marketing agency in Merseyside with a strong reputation.
- Benefits: Enjoy 25 days holiday, hybrid work options after onboarding, and competitive salary.
- Why this job: Be at the forefront of PPC innovation and drive real client success.
- Qualifications: 5+ years in PPC strategy, expert in Google Ads and performance marketing.
- Other info: Opportunity to lead and innovate in a collaborative team environment.
The predicted salary is between 40000 - 60000 £ per year.
At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside area Salary: up to £50,000 depending on experience Experience needed: 5+ Years in Paid Media Strategy Working hours: Fully office based – Hybrid option once established Holidays: 25 days holiday plus bank
Main Responsibilities to include:
High-Value Account Leadership
- Take full ownership of high-spend, complex paid media accounts.
- Manage budgets, forecasting, and ROI optimisation with complete autonomy.
- Use data to anticipate trends and guide strategic decision-making.
Strategic Planning & Forecasting
- Develop and execute PPC strategies aligned with broader business goals.
- Produce accurate forecasts and communicate impact clearly to stakeholders.
- Turn client objectives into actionable plans that drive tangible outcomes.
Integrated Channel Collaboration
- Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
- Lead client relationships with a strategic, multi-channel mindset.
- Confidently manage tracking, attribution, and reporting integrations.
Performance Reporting & Commercial Insight
- Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
- Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
- Create clear, insightful reports that influence client strategy and retention.
Client Relationship Management
- Build and maintain senior client partnerships through regular reviews and strategic planning.
- Proactively identify opportunities to grow accounts and strengthen retention.
- Position PPC as a core driver of commercial success for every client.
Innovation & Testing Leadership
- Stay ahead of PPC trends, emerging platforms, and tools.
- Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
- Share insights and innovations through internal sessions or external events.
Pitching & New Business
- Lead PPC audits, strategic proposals, and pitch presentations.
- Provide high-level strategic input on integrated marketing campaigns.
- Present confidently to senior client stakeholders and boards.
Team Leadership & Process Ownership
- Delegate effectively to ensure balanced workloads and consistent quality.
- Develop clear, scalable processes to support long-term client success.
- Act as a trusted advisor across the business, driving innovation and team excellence.
The ideal Candidate:
- 5+ years\’ experience in PPC strategy and execution.
- Strong background managing large budgets and delivering against commercial KPIs.
- Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
- Comfortable leading conversations with senior stakeholders and presenting strategic direction.
- Passion for performance marketing and a continuous improvement mindset.
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PPC Strategy Lead employer: ADAPTABLE RECRUITMENT LTD
Contact Detail:
ADAPTABLE RECRUITMENT LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Strategy Lead
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who specialise in PPC. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
✨Tip Number 2
Familiarise yourself with the specific tools and platforms mentioned in the job description, such as Google Ads and GA4. Consider taking online courses or certifications to demonstrate your expertise and commitment to staying updated in the field.
✨Tip Number 3
Prepare to discuss your previous experiences in managing high-value accounts and how you've optimised budgets for ROI. Use specific examples that showcase your strategic thinking and ability to drive results, as this will resonate well with the hiring team.
✨Tip Number 4
Research the company’s current PPC strategies and campaigns. Being able to discuss their existing work and suggest potential improvements during your interview will show your proactive approach and genuine interest in the role.
We think you need these skills to ace PPC Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 5+ years of experience in PPC strategy and execution. Focus on specific achievements related to managing large budgets and delivering against commercial KPIs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for performance marketing and how your background aligns with the responsibilities outlined in the job description. Mention your experience with platforms like Google Ads and GA4.
Showcase Relevant Skills: Emphasise your ability to lead client relationships and manage senior stakeholder conversations. Provide examples of how you've turned client objectives into actionable plans that drive results.
Prepare for Interviews: Be ready to discuss your strategic planning and forecasting skills. Prepare examples of how you've used data to guide decision-making and demonstrate your understanding of integrated channel collaboration.
How to prepare for a job interview at ADAPTABLE RECRUITMENT LTD
✨Showcase Your PPC Expertise
Be prepared to discuss your experience in managing high-value accounts and how you've optimised budgets for maximum ROI. Highlight specific campaigns where you successfully turned client objectives into actionable plans.
✨Demonstrate Strategic Thinking
Illustrate your ability to develop and execute PPC strategies that align with broader business goals. Bring examples of how you've used data to anticipate trends and guide decision-making in previous roles.
✨Prepare for Client Relationship Scenarios
Expect questions about how you build and maintain senior client partnerships. Be ready to share experiences where you've identified opportunities for account growth and strengthened client retention.
✨Stay Ahead of Industry Trends
Discuss your knowledge of emerging PPC trends, platforms, and tools. Share insights on how you've implemented innovative testing frameworks and how you keep your skills updated in this fast-paced industry.