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- Tasks: Lead digital marketing campaigns and optimise SEO strategies to boost online presence.
- Company: Adapt A Home, enhancing independence for individuals with limited mobility.
- Benefits: Competitive salary, supportive team environment, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to improving accessibility and quality of life.
- Why this job: Make a real difference in people's lives while advancing your marketing career.
- Qualifications: Experience with Google Ads, Meta Ads, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Adapt A Home is dedicated to enhancing independence and comfort for individuals with limited mobility by offering a range of high-quality mobility aids and patient moving and handling equipment. Customers benefit from tailored, no-obligation advice and next-day installations. Additionally, Adapt A Home provides options for hiring mobility equipment such as wheelchairs, mobility scooters, and power chairs. The company is committed to improving accessibility and quality of life for its clients.
We are seeking a full-time Marketing Manager / Digital, SEO, Paid Media Specialist to join our team on-site in Brentford, London. In this role, you will manage digital marketing campaigns, optimize SEO strategies, oversee paid media efforts, and create effective marketing plans. Daily tasks include analysing performance metrics, managing content strategies, conducting market research, and collaborating across teams to achieve business objectives. The role requires a proactive approach to integrating various digital platforms and a focus on driving measurable results.
DUTIES- Digital Strategy Development: Plan and deliver comprehensive digital marketing strategies focused on lead generation and revenue growth.
- SEO Management: Implement on-page, off-page and technical SEO strategies to improve organic traffic and search rankings.
- Campaign Management: Plan, manage and optimise Google Ads campaigns across Search, Display and YouTube.
- Paid Social Advertising: Oversee Meta Ads campaigns across Facebook and Instagram platforms.
- Performance Optimisation: Analyse campaign data to improve ROI, CPA and conversion rates.
- Budget Management: Allocate and manage budgets across multiple paid media channels effectively.
- Creative Testing: Develop and test ad creatives, landing pages and funnels to enhance performance.
- Analytics & Reporting: Use tools such as Google Analytics and Tag Manager to track performance and generate insights.
- Collaboration: Work with content, design and development teams to improve campaign effectiveness.
- Market Awareness: Stay up to date with industry trends, algorithm updates and emerging marketing tools.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Experience using SEO tools such as SEMrush, Ahrefs or Moz.
- Demonstrated ability to drive revenue growth through digital campaigns.
- Solid understanding of analytics, conversion tracking and attribution models.
- Experience with A/B testing, funnel optimisation and campaign performance improvement.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and project management skills.
- Experience within healthcare or e-commerce sectors.
- Knowledge of email marketing and CRM systems.
- Familiarity with marketing automation platforms.
- Basic understanding of HTML, CSS or landing page builders.
- Experience supporting or mentoring junior team members.
Marketing Manager / Digital, SEO, Paid Media Specialist in London employer: Adapt A Home UK
Contact Detail:
Adapt A Home UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager / Digital, SEO, Paid Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field, especially those who work in healthcare or e-commerce. A friendly chat can lead to insider info about job openings that might not even be advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, SEO strategies, and any successful paid media efforts. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show employers that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to highlight your experience with Google Ads, Meta Ads, and SEO tools, and let us know how you can drive results for Adapt A Home.
We think you need these skills to ace Marketing Manager / Digital, SEO, Paid Media Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience with Google Ads, SEO tools, and any relevant campaigns you've managed. We want to see how your skills align with our mission at Adapt A Home!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to improving accessibility for individuals with limited mobility. Let us know why you're excited about this opportunity!
Showcase Your Analytical Skills: Since the role involves a lot of data analysis, make sure to include examples of how you've used analytics to drive campaign success. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Adapt A Home UK
✨Know Your Stuff
Make sure you’re well-versed in digital marketing strategies, especially SEO and paid media. Brush up on your knowledge of Google Ads and Meta Ads Manager, as well as tools like SEMrush or Ahrefs. Being able to discuss specific campaigns you've managed will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics to drive results in past roles. Bring examples of how you've improved ROI or conversion rates through data analysis. This will demonstrate your ability to interpret data and make informed decisions, which is crucial for the role.
✨Be Ready to Collaborate
Since the role involves working with various teams, think of examples where you’ve successfully collaborated with content, design, or development teams. Highlight your communication skills and how they’ve helped you achieve campaign effectiveness in the past.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital marketing, especially within the healthcare or e-commerce sectors. Be prepared to discuss any recent algorithm updates or emerging marketing tools that could impact your strategies. This shows your proactive approach and commitment to staying ahead in the field.