At a Glance
- Tasks: Lead digital marketing campaigns and optimise SEO strategies to boost online presence.
- Company: Adapt A Home, enhancing independence for individuals with limited mobility.
- Benefits: Competitive salary, supportive team environment, and opportunities for professional growth.
- Other info: Join a dynamic team focused on improving accessibility and quality of life.
- Why this job: Make a real difference in people's lives while advancing your marketing career.
- Qualifications: Experience with Google Ads, Meta Ads, and SEO tools required.
The predicted salary is between 40000 - 50000 £ per year.
Adapt A Home is dedicated to enhancing independence and comfort for individuals with limited mobility by offering a range of high-quality mobility aids and patient moving and handling equipment. Customers benefit from tailored, no-obligation advice and next-day installations. Additionally, Adapt A Home provides options for hiring mobility equipment such as wheelchairs, mobility scooters, and power chairs. The company is committed to improving accessibility and quality of life for its clients.
We are seeking a full-time Marketing Manager / Digital, SEO, Paid Media Specialist to join our team on-site in Brentford, London. In this role, you will manage digital marketing campaigns, optimize SEO strategies, oversee paid media efforts, and create effective marketing plans. Daily tasks include analysing performance metrics, managing content strategies, conducting market research, and collaborating across teams to achieve business objectives. The role requires a proactive approach to integrating various digital platforms and a focus on driving measurable results.
DUTIES- Digital Strategy Development: Plan and deliver comprehensive digital marketing strategies focused on lead generation and revenue growth.
- SEO Management: Implement on-page, off-page and technical SEO strategies to improve organic traffic and search rankings.
- Campaign Management: Plan, manage and optimise Google Ads campaigns across Search, Display and YouTube.
- Paid Social Advertising: Oversee Meta Ads campaigns across Facebook and Instagram platforms.
- Performance Optimisation: Analyse campaign data to improve ROI, CPA and conversion rates.
- Budget Management: Allocate and manage budgets across multiple paid media channels effectively.
- Creative Testing: Develop and test ad creatives, landing pages and funnels to enhance performance.
- Analytics & Reporting: Use tools such as Google Analytics and Tag Manager to track performance and generate insights.
- Collaboration: Work with content, design and development teams to improve campaign effectiveness.
- Market Awareness: Stay up to date with industry trends, algorithm updates and emerging marketing tools.
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Experience using SEO tools such as SEMrush, Ahrefs or Moz.
- Demonstrated ability to drive revenue growth through digital campaigns.
- Solid understanding of analytics, conversion tracking and attribution models.
- Experience with A/B testing, funnel optimisation and campaign performance improvement.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and project management skills.
- Experience within healthcare or e-commerce sectors.
- Knowledge of email marketing and CRM systems.
- Familiarity with marketing automation platforms.
- Basic understanding of HTML, CSS or landing page builders.
- Experience supporting or mentoring junior team members.
Marketing Manager / Digital, SEO, Paid Media Specialist in Brentford employer: Adapt A Home UK
Contact Detail:
Adapt A Home UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager / Digital, SEO, Paid Media Specialist in Brentford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, SEO strategies, and any successful paid media efforts. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Adapt A Home thoroughly. Understand their mission, values, and recent projects. Tailor your answers to show how your experience aligns with their goals and how you can contribute to improving accessibility for clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Adapt A Home.
We think you need these skills to ace Marketing Manager / Digital, SEO, Paid Media Specialist in Brentford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager. Highlight your experience with Google Ads, SEO tools, and any relevant campaigns you've managed. We want to see how your skills align with our mission at Adapt A Home!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how you can contribute to enhancing independence for individuals with limited mobility. Let us know why you're excited about this role and our company!
Showcase Your Analytical Skills: Since the role involves a lot of data analysis, make sure to include examples of how you've used analytics to drive results in past campaigns. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Adapt A Home UK
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around SEO and paid media. Be ready to discuss specific campaigns you've managed, the tools you've used like Google Ads and Meta Ads Manager, and how you've driven revenue growth through these channels.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Analytics to track performance and make data-driven decisions. Bring examples of how you've improved ROI or conversion rates in past roles, as this will demonstrate your ability to interpret data effectively.
✨Be Ready for Creative Discussions
Since the role involves creative testing, think about some ad creatives or landing pages you've developed. Be prepared to discuss what worked, what didn’t, and how you approached A/B testing to optimise performance. This shows your proactive approach to improving campaign effectiveness.
✨Understand the Company’s Mission
Familiarise yourself with Adapt A Home's commitment to enhancing independence for individuals with limited mobility. Being able to articulate how your marketing strategies can align with their mission will show that you're not just a fit for the role, but also for the company culture.