At a Glance
- Tasks: Lead a dynamic team to drive 10X growth in digital marketing through SEO, PPC, and social media.
- Company: Adapt A Home UK, enhancing independence for individuals with limited mobility.
- Benefits: Competitive salary, autonomy in decision-making, and opportunities for professional growth.
- Other info: Join a supportive team focused on innovation and customer satisfaction.
- Why this job: Make a real impact by driving significant growth in a meaningful industry.
- Qualifications: 5+ years in digital marketing with proven leadership and growth results.
The predicted salary is between 38000 - 38000 £ per year.
Company Description
Adapt A Home UK is dedicated to enhancing independence and comfort for individuals with limited mobility through a wide range of mobility aids and patient moving and handling equipment. The company provides high-quality disability equipment supported by no-obligation advice to help customers choose the most suitable solutions. Adapt A Home UK offers rapid, next-day installations to ensure timely support in home environments. In addition to permanent solutions, the company also provides wheelchairs, mobility scooters, and powerchairs for hire, enabling flexible access to mobility support.
Department: Marketing
Reports to: Head of Marketing / CMO
Location: Brentford, London, On-site
Employment Type: Full-time
The Mission
We're not hiring a channel manager. We're hiring a growth owner - someone who can take our organic and paid engine from where it is today to 10X and build the team to sustain it. You'll lead a team of SEO, PPC and Social Media specialists, but you'll be judged on one thing: outcomes. Traffic that converts. Pipeline that closes. Customer Acquisition Cost that goes down while volume goes up.
What you will be responsible for:
- 10X qualified traffic and lead volume with CAC/CPL held flat or improved
- A high-performing, accountable team - each specialist owns a number, not just a task list
- Compounding organic growth: rankings and organic revenue that keep climbing quarter over quarter
- Paid media that pays for itself: predictable, scalable ROAS across Google, Meta and LinkedIn
- A single source of truth for performance - leadership always knows what's working and why
What You'll Own:
- Set an aggressive, realistic growth roadmap across SEO, PPC and social - and defend it with data
- Reallocate budget and effort ruthlessly toward what's working; kill what isn't
- Identify the 1 - 2 big bets each quarter that move the growth number, not just the activity number
- Lead and develop a team of SEO, PPC and Social Media specialists
- Set clear, number-based goals for each channel owner; hold the team to them
- Build and lead a team that can scale - hire, coach, and raise the bar as the function grows
Execution Oversight:
- Direct SEO: technical health, content strategy and authority building that compounds over time
- Direct paid media: campaign strategy, testing velocity, and budget efficiency across platforms
- Direct social: organic + paid social that reinforces the funnel, not a vanity-metrics side project
Reporting & Accountability:
- Own a single growth dashboard leadership actually trusts (GA4, GSC, ad platforms, CRM)
- Report weekly on leading indicators, monthly on outcomes - no vanity metrics
- Turn data into decisions, not just decks
What We're Looking For:
- 5+ years in digital marketing, with real ownership of SEO and paid media (not just execution - strategy and results)
- 3+ years leading a team, with a track record of people hitting aggressive targets under your direction
- A track record of driving step-change growth - not incremental, but multiples (2X, 5X, 10X) in a previous role
- Strong command of Google Ads, Meta Ads Manager, GA4, GSC and at least one SEO platform (Ahrefs/SEMrush)
- Comfortable owning a P&L-style budget and defending ROI to leadership
- Bias to action: tests things fast, kills what doesn't work, doubles down on what does
Nice to Have:
- Experience in eCommerce, Healthcare Industry
- Experience scaling a marketing team from a small base
- Hands-on CRO experience (Optimizely, VWO, or similar)
What We Offer:
- Competitive starting salary of £35,000 and post probation (6 months after) £38,000 per annum
- Real budget and autonomy - this role isn't asking permission, it's asking for results
Digital Marketing Manager - Growth (SEO, GEO, PPC & Social) in Brentford employer: Adapt A Home UK
Adapt A Home UK is an exceptional employer, committed to fostering a dynamic and supportive work environment in Brentford, London. With a focus on employee growth, the company offers real budget autonomy and encourages innovative thinking, allowing you to make impactful decisions that drive meaningful results. Join a passionate team dedicated to enhancing the lives of individuals with limited mobility, where your contributions directly influence customer satisfaction and business success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - Growth (SEO, GEO, PPC & Social) in Brentford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adapt A Home UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adapt A Home UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adapt A Home UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adapt A Home UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager - Growth (SEO, GEO, PPC & Social) in Brentford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adapt A Home UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adapt A Home UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adapt A Home UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adapt A Home UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adapt A Home UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adapt A Home UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
