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- Tasks: Drive SEO and Paid Media strategies to boost brand visibility and revenue.
- Company: Join a dynamic, innovative company in Milton Keynes with a fun culture.
- Benefits: Competitive salary, great benefits, and a lively work environment.
- Other info: Collaborative team atmosphere with opportunities for hands-on learning.
- Why this job: Make a real impact on brand growth while honing your digital marketing skills.
- Qualifications: 4+ years in SEO and Paid Media, strong analytical and technical skills required.
The predicted salary is between 40000 - 45000 £ per year.
Adapro Talent Partners are delighted to be exclusively partnering with a highly innovative, industry challenging business for the recruitment of an SEO & Paid Media Manager, on a permanent basis. Based at their Milton Keynes Headquarters, the SEO & Paid Media Manager will be responsible for driving discoverability, awareness, and revenue across a number of brands. This role replaces agency support and builds in-house expertise. You'll own the strategy and execution across SEO and Paid Media, working closely with branding, content, ecommerce, and creative to build powerful customer journeys that deliver both performance and long-term brand growth.
Responsibilities:
- Integrated SEO & Paid Media Strategy
- Own the end-to-end strategy and execution for SEO and Paid Media (Search, Shopping, Display, Retargeting, Paid Social).
- Use SEO insights to inform paid targeting, and paid data to refine SEO strategy.
- Conduct keyword and competitor analysis across organic and paid.
- Plan and manage budgets to hit performance and growth targets, with a focus on non-brand acquisition.
- SEO Strategy & Execution
- Build and implement SEO strategies across product categories and customer intents.
- Create keyword maps for landing pages and product collections.
- Optimise naming, on-site copy, and messaging with an SEO-first lens.
- Run technical SEO audits (crawlability, indexation, Core Web Vitals, structured data, internal linking, cannibalisation, redirects, hygiene).
- Implement and maintain schema (Product, Review, FAQ) and monitor rich snippet performance.
- Support landing page optimisation and CRO tests with the e-commerce team.
- Paid Media Strategy & Execution
- Plan, launch, and optimise campaigns across Google Ads (Search, Shopping, Display) and Meta Ads.
- Manage targeting (demographics, interests, behaviours, search intent) and audience strategies.
- Write ad copy and collaborate with designers on creative.
- Continuously optimise via bidding strategies, A/B tests, and audience refinement.
- Maintain and optimise product feeds for Google Shopping and other key platforms.
- Set up and maintain accurate conversion tracking and attribution, driving ROAS, MER and cost-per-order goals.
- Content & Collaboration
- Partner with writers and designers to optimise product pages, landing pages, blogs, FAQs, and editorial content.
- Create SEO-informed content briefs (long-form content, ingredient education, lifestyle guides, etc.).
- Recommend seasonal and evergreen content opportunities that support both organic and paid performance.
- Ensure landing pages work for both organic intent and paid conversion.
- Technical & Platform Ownership
- Use your Shopify experience to implement SEO fixes, improve site structure, and manage relevant apps/integrations.
- Own tracking setup and maintenance (GA4, GTM, Meta Pixel, etc.).
- Ensure feed health, tracking accuracy and landing page readiness before launches.
- Stay ahead of emerging AI-driven search features (e.g. GSE/SGE) and translate them into practical actions.
- Measurement & Iteration
- Track and report on key KPIs across SEO and Paid Media (non-brand organic revenue, ROAS/MER, CTR/CPC, conversion rate, feed health, indexation, CWV, etc.).
- Use tools like Search Console, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager and Shopify analytics.
- Run tests, learn quickly, and iterate based on data.
- AI-Powered SEO & Efficiency
- Use LLMs (ChatGPT, Jasper, Claude, Surfer etc.) for keyword expansion, clustering, content drafts, metadata, and content briefs.
- Collaborate with writers/designers using AI-assisted workflows while protecting brand tone, compliance, and SEO best practice.
About you
- 4+ years' experience in SEO and Paid Media for consumer, lifestyle, CPG or ecommerce brands.
- Proven track record managing Google Ads, Meta Ads, Shopping feeds and optimising budgets for performance.
- Strong technical SEO skills (CWV, schema, internal linking, cannibalisation, technical audits).
- Hands-on experience with Shopify and feed optimisation.
- Comfortable in tools like GSC, Ahrefs/SEMrush, GA4, Google Ads, Meta Ads Manager.
- Highly analytical, confident turning data into clear recommendations.
- Collaborative, comfortable working with branding, creative, and ecommerce teams.
- Up-to-date with digital marketing trends, search evolution, and best practices.
- Experience using LLMs in SEO/paid workflows is a strong plus.
- Happy to roll up your sleeves and support BAU tasks across the digital/e-commerce team when needed.
Our Client is offering a Salary of £40,000 - £45,000 + Benefits. This role will be 5 days onsite in a lively, fun environment.
SEO Specialist in Milton Keynes employer: ADAPRO TALENT PARTNERS LTD
Contact Detail:
ADAPRO TALENT PARTNERS LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO and Paid Media projects. Use real data and results to demonstrate your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their current SEO and Paid Media strategies, and come ready with ideas on how you can help them grow. This shows you're genuinely interested!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our team and show your enthusiasm for joining us.
We think you need these skills to ace SEO Specialist in Milton Keynes
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Specialist role. Highlight your relevant experience in SEO and Paid Media, and show us how you can drive discoverability and revenue for our brands.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work that illustrate your expertise in managing Google Ads, conducting keyword analysis, and running technical SEO audits. We want to see what you can bring to the table!
Be Data-Driven: Since this role is all about performance, make sure to include metrics and results from your previous campaigns. Show us how your strategies have led to improved ROAS or increased organic traffic. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at ADAPRO TALENT PARTNERS LTD
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss technical aspects like Core Web Vitals, schema implementation, and keyword mapping. Show them you can not only talk the talk but also walk the walk when it comes to SEO strategies.
✨Showcase Your Paid Media Skills
Prepare to discuss your experience with Google Ads and Meta Ads in detail. Bring examples of campaigns you've managed, focusing on how you optimised budgets and improved performance. They’ll want to see that you can drive results through paid media as well as organic.
✨Be Data-Driven
Since this role is all about measurement and iteration, come prepared with examples of how you've used data to inform your decisions. Discuss specific KPIs you've tracked and how you've adjusted strategies based on your findings. This will demonstrate your analytical skills and ability to adapt.
✨Collaborate and Communicate
This position requires working closely with various teams, so be ready to talk about your collaborative experiences. Share examples of how you've partnered with writers, designers, or e-commerce teams to optimise content and campaigns. Highlight your communication skills and how they’ve contributed to successful projects.