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- Tasks: Lead our digital marketing strategy and drive customer acquisition across all channels.
- Company: Join Adanola, a brand on a mission to become everyone's everyday uniform.
- Benefits: Enjoy flexible work, 33 days holiday, private medical insurance, and a generous staff discount.
- Why this job: Be part of a supportive culture that values collaboration and innovation while making a real impact.
- Qualifications: Proven experience in leading teams, managing P&L, and strong analytical skills required.
- Other info: This is a maternity cover role for 12 months, perfect for those ready to dive into a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
We're looking for a Head of Digital to join our marketing team. The Head of Digital is responsible for driving the performance of our Digital team and leads our customer acquisition strategy through all digital channels. The role holds full ownership of digital spend.
You will have a deep understanding of the retail industry, a proven track record of developing and executing successful commercial strategies, and the leadership capability to build and empower a high-performing team. Most importantly, you’ll think like a customer.
At Adanola, we believe our success depends on our people, our leaders, and the culture we build. As Head of Digital, you will lead the team not just operationally but culturally, fostering a collaborative, supportive and feedback-focused environment.
Key Responsibilities- Digital marketing: Lead the development, implementation and continuous optimisation of our digital marketing strategy to drive customer acquisition. Create bespoke regional and channel level strategies and align your team behind these.
- New customer performance: Develop and implement strategic business plans to maximise customer acquisition. You’ll have full ownership of digital spend and be accountable for the day-to-day performance of our internal Digital CAC.
- Budget management: Manage digital spend in alignment with regional CAC goals. Flex spends across channels and platforms to deliver optimum performance. Monitor brand spend to have a full understanding of business and regional CAC and work closely with the brand team to manage spend across all marketing channels. Own month end process of reconciliation of finance numbers to marketing trackers.
- Planning and reporting: Monitor customer and channel performance, providing clear, accurate and insightful reporting to contextualise performance at channel and regional levels.
- Attribution and analytics: Develop a clear understanding of marketing measurement and attribution. You will be responsible for ensuring performance and spend efficiency across all channels, platforms and stages of the funnel.
- Brand alignment: Ensure a seamless, consistent brand experience across all digital touchpoints. You will work closely with the Brand team to ensure brand assets are effectively deployed and digital journeys are tailored and engaging.
- Team leadership and SLT alignment: Lead, mentor and inspire the Digital team. You’ll cultivate a culture of collaboration, innovation and accountability within a high-performing team. Build strong working relationships with peers across the business.
- Platform expertise and relationship lead: Own relationships with our core media platforms and stay on the pulse of developments in the digital industry.
- Proven track record of leading and developing a successful team in a profitable direct-to-consumer (D2C) environment.
- Experience managing a P&L.
- Strong analytical skills, with the ability to use data to inform decisions while maintaining brand integrity.
- Process-driven, with the ability to develop operational frameworks and business models.
- Active interest in the digital marketing industry and emerging trends.
- Excellent communicator with the ability to translate complex data into actionable insights.
- Experienced in managing, motivating and developing individuals and teams.
- Commercially minded, with a strong focus on outcomes and driving growth.
Why Adanola? We're on a mission to becoming everybody's everyday uniform and we need great people with great attitudes to help work towards that. Adanola genuinely cares about the people we employ and as we grow will continue to always put People, Product and Profit, in that order. We're just getting started so you need to be ready to roll your sleeves up and get stuck in but in the most exciting and challenging way.
Some of the benefits we offer our employees:
- Business-wide bonus structure
- Private Medical Insurance
- Flexible workplace (3 days a week in our Manchester office)
- 33 days holiday (inclusive of Bank Holidays)
- Day off on your Birthday
- 50% staff discount
Head of Digital - maternity cover (12 months) employer: Adanola
Contact Detail:
Adanola Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital - maternity cover (12 months)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the retail sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can drive customer acquisition strategies at Adanola.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in direct-to-consumer environments. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed digital budgets and optimised spend across various channels. Being able to demonstrate your analytical skills and decision-making process will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership style by thinking about how you would foster a collaborative and innovative culture within the Digital team. Be ready to share your vision for team development and how you plan to inspire others to achieve their best.
We think you need these skills to ace Head of Digital - maternity cover (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, team leadership, and budget management. Use specific examples that demonstrate your success in driving customer acquisition and managing digital spend.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the digital marketing industry and how your skills align with the role. Mention your understanding of the retail sector and your approach to fostering a collaborative team culture.
Showcase Analytical Skills: Provide examples of how you've used data to inform decisions in previous roles. Highlight any experience you have with marketing measurement and attribution, as this is crucial for the Head of Digital position.
Demonstrate Leadership Experience: Discuss your experience in leading and developing teams. Share specific instances where you mentored individuals or cultivated a high-performing team environment, as this is a key responsibility of the role.
How to prepare for a job interview at Adanola
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing and customer acquisition strategies. Be prepared to discuss specific campaigns you've led, the results achieved, and how you adapted to changes in the digital landscape.
✨Demonstrate Leadership Skills
As a Head of Digital, you'll need to inspire and lead a team. Share examples of how you've successfully managed and developed teams in the past, focusing on fostering a collaborative and innovative culture.
✨Understand the Brand's Vision
Research Adanola's brand values and mission. During the interview, express how your personal values align with theirs and how you can contribute to their goal of becoming everybody's everyday uniform.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills and ability to use data for decision-making. Be ready to discuss how you've used analytics to drive performance and optimise digital spend in previous roles.
