At a Glance
- Tasks: Lead user acquisition strategies and manage a talented team to drive growth.
- Company: Join Adapty, a fast-growing SaaS company powering 20K+ apps worldwide.
- Benefits: Exceptional compensation, flexible remote work, and professional support.
- Other info: Be part of a passionate team with opportunities for career growth.
- Why this job: Take charge of impactful projects and enjoy autonomy in a dynamic environment.
- Qualifications: 3+ years in paid user acquisition with strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls. We power 20K+ apps, process $2B+ in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: make apps rich.
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile's fastest-growing SaaS companies and aiming for number one worldwide.
We’re looking for a User Acquisition Team Lead to take charge of multi-channel paid growth for a diverse portfolio of subscription products. You’ll work directly with clients across multiple verticals, lead a talented UA team, and partner with our Creative and Product squads to build growth systems that deliver real, measurable impact. If you want responsibility, autonomy, and exposure to a wide variety of products - welcome aboard!
What You Will Do
- Lead acquisition strategy and performance across several client projects
- Manage and support a team of UA specialists, ensuring high-quality execution
- Build scalable frameworks for targeting, bidding, budgeting, and geo expansion
- Drive creative testing cycles in partnership with the Creative Production team
- Oversee tracking, event validation, and attribution quality across channels
- Conduct weekly client reviews with insights, recommendations, and clear action plans
- Align UA efforts with product growth and monetization initiatives
- Stay current with industry trends, platform updates, and competitive landscape changes
What We Expect
- 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok
- Proven results scaling mobile apps in multiple verticals
- Experience with web-to-web acquisition flows
- Strong analytical thinking and comfort with post-ATT measurement approaches
- Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.)
- Strong understanding of subscription economics
- Ability to mentor, guide, and support UA specialists
- Confident communicator with experience presenting strategy and performance to clients
- Ability to structure experiments, interpret results, and recommend next steps
- Fluent English and solid cross-functional collaboration skills
It’d Be Great If You Have
- Experience with additional channels: Apple Search Ads (ASA), ASO, Google Search, Snapchat, Twitter/X, Pinterest, etc.
- Experience managing high-spend campaigns ($1M+ per month)
- Background in agency, consulting, or multi-client environments
- Experience with subscription-heavy categories or multi-vertical portfolios
What's in it for you
- Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
- Exceptional compensation directly tied to your results.
- Direct communication and ownership. No bureaucracy, no politics, just impact.
- Flexible remote work. Join us from anywhere or work onsite in our Belgrade or London offices.
- Professional support. Language learning, sports, health insurance, laptop coverage, and more.
User Acquisition Team Lead in London employer: Adaio
At Adapty, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. With a strong focus on employee growth, we offer opportunities for professional development and direct communication, ensuring that your contributions have a meaningful impact. Enjoy the flexibility of remote work or join us in our vibrant Belgrade or London offices, where you can collaborate with passionate colleagues while benefiting from competitive compensation and comprehensive support.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Team Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Adaio and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Adaio are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Adaio on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Adaio. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace User Acquisition Team Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Adaio. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Adaio:Show us that you’ve done your homework! In your application, briefly mention what you admire about Adaio’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Adaio
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Adaio will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Adaio, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
