At a Glance
- Tasks: Drive new advertiser partnerships and revenue growth in a fast-paced, performance-driven environment.
- Company: Join AdAction, a leader in mobile app marketing with a dynamic and inclusive culture.
- Benefits: Enjoy competitive salary, performance bonuses, private health insurance, and flexible remote work.
- Other info: Be part of a collaborative team that values innovation and personal growth.
- Why this job: Make a real impact in the mobile advertising space while growing your career.
- Qualifications: 4+ years in mobile advertising or performance marketing with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritises innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction operates with a flexible, remote-first work model and supports distributed teams across multiple regions.
ABOUT THE ROLE
AdAction’s demand organisation is expanding rapidly as advertisers across gaming and non-gaming verticals increasingly prioritise high-intent and incremental traffic sources. We are seeking a commercially driven business development leader to expand our advertiser partnerships in the region. The Senior Manager, Business Development (Demand) will lead new advertiser acquisition and revenue growth across key verticals including Gaming, Fintech, Market Research, Shopping, and Utilities. This role is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-moving, performance-driven environment.
You will own the full demand-side sales cycle from initial outreach through contract execution, leveraging deep expertise in mobile performance marketing and advertiser KPIs to build scalable, long-term partnerships.
RESPONSIBILITIES
- Identify, engage, and close new advertiser relationships across high-growth verticals
- Build and manage a robust sales pipeline through outbound prospecting, networking, and market research
- Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution
- Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction’s rewarded solutions to their goals
- Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success
- Maintain a strong understanding of advertiser funnels, optimisation levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift
- Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy
- Represent AdAction at industry events, conferences, and client meetings
- Maintain accurate pipeline reporting and revenue forecasting in the CRM
- Contribute senior-level input to advertiser strategy, market positioning, and future product development
EXPERIENCE AND QUALIFICATIONS
- 4+ years of experience in mobile advertising, performance marketing, user acquisition, or demand-side ad tech sales, with a strong record of revenue growth
- Established network across relevant advertiser categories, particularly Gaming and non-Gaming verticals
- Deep understanding of paid acquisition channels, attribution models, ROAS optimisation, and UA performance metrics
- Strong familiarity with AI-driven tools and concepts related to targeting, measurement, and performance optimisation
- Excellent communication and presentation skills, with the ability to engage marketing teams, UA leaders, and senior decision-makers
- Proficiency in Excel
- Experience working with CRMs such as HubSpot
- Fluency in English is required
- Highly self-motivated, strategic, and comfortable operating in a fast-paced, entrepreneurial environment
- Willingness to travel domestically and internationally for client meetings and industry events
WHY ADACTION?
AdAction offers a competitive compensation and benefits package aligned with market standards, including:
- Competitive base salary
- Performance-based commission structure
- Pension and mandatory social benefits in accordance with local labour law
- Private health insurance or supplemental health coverage
- Paid annual leave and public holidays in accordance with local regulations
- Flexible, remote-first working culture
- Learning and development support
- Wellness and home office support where applicable
Compensation: Competitive and commensurate with experience and performance.
Senior Manager, Business Development (Europe) in London employer: AdAction Interactive
AdAction is an exceptional employer that champions a flexible, remote-first work culture, allowing employees to thrive in an autonomous environment while contributing to the company's shared success. With a strong focus on innovation and strategic growth, AdAction provides ample opportunities for personal and professional development, alongside a competitive benefits package that includes performance-based incentives and wellness support. Joining AdAction means being part of a dynamic team that values collaboration and empowers its members to excel in the fast-paced world of mobile app marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Business Development (Europe) in London
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We think you need these skills to ace Senior Manager, Business Development (Europe) in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at AdAction Interactive, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at AdAction Interactive
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
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Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with AdAction Interactive’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
