At a Glance
- Tasks: Drive new advertiser partnerships and revenue growth in a fast-paced, performance-driven environment.
- Company: Join AdAction, a leader in mobile app marketing with a dynamic and inclusive culture.
- Benefits: Enjoy competitive salary, performance bonuses, private health insurance, and flexible remote work.
- Other info: Be part of a collaborative team that values innovation and personal growth.
- Why this job: Make a real impact in the mobile advertising space while growing your career.
- Qualifications: 4+ years in mobile advertising or performance marketing with strong communication skills.
The predicted salary is between 60000 - 80000 € per year.
ABOUT ADACTION
Founded in 2013, AdAction is a leader in performance-based mobile app marketing, partnering globally to deliver premium users at scale. Our collaborative team prioritises innovation and strategic decision-making, fostering a dynamic and inclusive culture. AdAction operates with a flexible, remote-first work model and supports distributed teams across multiple regions.
ABOUT THE ROLE
AdAction’s demand organisation is expanding rapidly as advertisers across gaming and non-gaming verticals increasingly prioritise high-intent and incremental traffic sources. We are seeking a commercially driven business development leader to expand our advertiser partnerships in the region. The Senior Manager, Business Development (Demand) will lead new advertiser acquisition and revenue growth across key verticals including Gaming, Fintech, Market Research, Shopping, and Utilities. This role is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-moving, performance-driven environment.
You will own the full demand-side sales cycle from initial outreach through contract execution, leveraging deep expertise in mobile performance marketing and advertiser KPIs to build scalable, long-term partnerships.
RESPONSIBILITIES
- Identify, engage, and close new advertiser relationships across high-growth verticals
- Build and manage a robust sales pipeline through outbound prospecting, networking, and market research
- Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution
- Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction’s rewarded solutions to their goals
- Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success
- Maintain a strong understanding of advertiser funnels, optimisation levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift
- Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy
- Represent AdAction at industry events, conferences, and client meetings
- Maintain accurate pipeline reporting and revenue forecasting in the CRM
- Contribute senior-level input to advertiser strategy, market positioning, and future product development
EXPERIENCE AND QUALIFICATIONS
- 4+ years of experience in mobile advertising, performance marketing, user acquisition, or demand-side ad tech sales, with a strong record of revenue growth
- Established network across relevant advertiser categories, particularly Gaming and non-Gaming verticals
- Deep understanding of paid acquisition channels, attribution models, ROAS optimisation, and UA performance metrics
- Strong familiarity with AI-driven tools and concepts related to targeting, measurement, and performance optimisation
- Excellent communication and presentation skills, with the ability to engage marketing teams, UA leaders, and senior decision-makers
- Proficiency in Excel
- Experience working with CRMs such as HubSpot
- Fluency in English is required
- Highly self-motivated, strategic, and comfortable operating in a fast-paced, entrepreneurial environment
- Willingness to travel domestically and internationally for client meetings and industry events
WHY ADACTION?
AdAction offers a competitive compensation and benefits package aligned with market standards, including:
- Competitive base salary
- Performance-based commission structure
- Pension and mandatory social benefits in accordance with local labour law
- Private health insurance or supplemental health coverage
- Paid annual leave and public holidays in accordance with local regulations
- Flexible, remote-first working culture
- Learning and development support
- Wellness and home office support where applicable
Compensation: Competitive and commensurate with experience and performance.
Senior Manager, Business Development (Europe) in London employer: Adaction Interactive Llc
AdAction is an exceptional employer that champions a flexible, remote-first work culture, allowing employees to thrive in an autonomous environment while contributing to innovative mobile app marketing solutions. With a strong focus on personal and professional growth, AdAction offers competitive compensation, comprehensive benefits, and ample opportunities for learning and development, making it an ideal workplace for those looking to make a meaningful impact in the fast-paced world of performance marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Business Development (Europe) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that dream job!
✨Tip Number 2
Be proactive in your approach. Instead of waiting for job openings, reach out to companies you admire, like AdAction, and express your interest. A well-timed email can open doors that aren’t even on the market yet!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how they align with your skills. This will not only impress them but also help you figure out if it’s the right fit for you.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great way to reiterate why you’re the perfect fit for their team.
We think you need these skills to ace Senior Manager, Business Development (Europe) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your experience in mobile advertising and performance marketing, and show us how you can drive revenue growth in our key verticals.
Showcase Your Achievements:We want to see your successes! Include specific examples of how you've built partnerships or driven results in previous roles. Numbers speak volumes, so don’t shy away from sharing metrics that demonstrate your impact.
Be Authentic:Let your personality shine through in your application. We value a collaborative and inclusive culture, so share what makes you unique and how you can contribute to our dynamic team at AdAction.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Adaction Interactive Llc
✨Know Your Stuff
Before the interview, dive deep into AdAction's business model and recent achievements. Familiarise yourself with their performance-based mobile app marketing strategies and how they align with your experience in mobile advertising and user acquisition.
✨Showcase Your Network
Highlight your established network within the gaming and non-gaming verticals. Be ready to discuss specific connections and how they could benefit AdAction’s growth. This will demonstrate your value as a Senior Manager in Business Development.
✨Prepare for Scenario Questions
Expect questions that assess your strategic thinking and hands-on execution. Prepare examples of how you've successfully closed deals or built partnerships in the past, focusing on your understanding of KPIs and performance metrics.
✨Engage with Enthusiasm
AdAction values a dynamic and inclusive culture, so bring your energy to the interview. Show your passion for innovation and how you can contribute to their collaborative environment. Ask insightful questions about their future direction and how you can play a role in it.
