Marketing and Business Development Manager in London)
Marketing and Business Development Manager in London)

Marketing and Business Development Manager in London)

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead marketing strategies and drive business development initiatives for a top IP firm.
  • Company: Forresters IP LLP, a leading international intellectual property firm with a modern approach.
  • Benefits: Competitive salary, flexible working, 31 days leave, and health benefits.
  • Why this job: Join a supportive team and make a real impact in the IP sector.
  • Qualifications: Senior marketing experience in professional services, preferably in legal or IP firms.
  • Other info: Dynamic culture with opportunities for personal growth and community involvement.

The predicted salary is between 36000 - 60000 £ per year.

Location: You can be based in any of our Birmingham, Liverpool, or London offices.

Salary: Competitive

Vacancy Type: Permanent

Closing Date: Monday 9th February 2026

About us: Forresters IP LLP is a leading full service intellectual property firm with an international client base. We have offices located in Birmingham, Liverpool, London and Munich. Since being established in 1884, we have grown from a regional firm into an international practice. Despite our long history we are a modern firm with a fresh approach to our clients' requirements. We are rated as one of the leading intellectual property firms in the UK.

About the role: We are recruiting for a Marketing and Business Development Manager to join our friendly marketing team. You will ensure the strategic and operational objectives of the marketing team are delivered effectively within our leading intellectual property firm, supporting business growth and profile-raising activity across the firm. To be effective in this role, you will be required to attend occasional out-of-hours events and to travel as necessary to our regional offices and, from time to time, overseas. This includes travel to our Munich office and visits to the Marketing teams in Liverpool and Birmingham.

Duties and key responsibilities:

  • Lead and deliver the firm's business development and marketing strategy, advising partners and senior management on priorities, performance and opportunities.
  • Drive targeted business development and marketing campaigns, events and initiatives to raise the firm's profile and generate new business.
  • Oversee pitch and tender strategy, supporting fee earners to win new client work.
  • Manage the marketing budget, ensuring spend is controlled and aligned with strategic objectives.
  • Oversee brand, PR, website and social media to ensure consistent, accurate and strategically aligned messaging.
  • Lead the development of marketing and client-facing collateral and thought leadership content.
  • Oversee the firm's client relationship and business development systems and manage supplier relationships to support effective client engagement.
  • Support and coordinate business travel, sponsorships, and speaking opportunities, ensuring effective data capture and follow-up.
  • Manage, develop, and appraise the marketing and business development team.

The job description is not an exhaustive list of all the tasks, and the role might include additional duties commensurate with this position.

About you: You will be a senior marketing and business development professional with experience in professional services, operating at senior management level. Experience within a legal or intellectual property firm is highly advantageous. You will bring a data-driven approach to decision making, with strong analytical skills and experience across digital marketing, CRM systems, bids and tenders, legal directory submissions, awards and accreditations. You will also have experience delivering targeted campaigns and managing large-scale and international events. As a people leader, you will build a trusted and supportive team culture, balancing individual development with business needs. A marketing qualification is desirable but not essential; equivalent experience is welcomed.

Start date: To be mutually agreed.

The package:

  • Very competitive salary with annual salary reviews.
  • Flexible working - core hours and hybrid working.
  • 35 hour working week.
  • 31 days of annual leave in addition to bank holidays.
  • Life assurance cover.
  • Employee assistance programme.
  • Mutual pension contribution of up to 5%.
  • Smart casual dress code.
  • 'Giving Something Back' - a paid day off once a year to volunteer at a charity of your choice.
  • Access to perks and discounts e.g. gym membership and shopping vouchers.
  • After successful completion of probationary period: Health cash plan, Cycle scheme, Season ticket loan, Private medical insurance, Enhanced family friendly benefits.

Our culture: Our culture is very supportive and friendly. Our employee led and established Equality and Diversity Group has been instrumental in bringing about some wonderful initiatives and we are proud of the work they have been doing. By joining us you will be encouraged to develop as an individual and be valued for the skills you bring.

To Apply: If you feel you are a suitable candidate and would like to work for Forresters, proceed through the following link to be redirected to our website to complete your application. It is essential you state in the covering letter:

  • Your chosen office location i.e., where you are reasonably able to commute to (Birmingham, Liverpool or London). Please note, no relocation package will be offered.
  • Your salary expectations.
  • Whether you can prove you have the right to work in the UK.

Please note that we reserve the right to bring forward the closing date in the event that we receive sufficient applications. If you haven't heard from us within four weeks of the closing date, please assume that your application has been unsuccessful on this occasion, and we wish you well in your job search. Forresters are an Equal Opportunities employer and are committed to promoting equality, diversity and inclusivity in the IP profession, which is why we have signed up to the IP Inclusive Charter.

Marketing and Business Development Manager in London) employer: Ad Warrior Ltd

Forresters IP LLP is an exceptional employer, offering a competitive salary and a supportive work culture that prioritises employee development and well-being. With flexible working arrangements, generous annual leave, and unique benefits like a paid volunteer day, employees are encouraged to thrive both personally and professionally in our vibrant London office, as well as in Birmingham and Liverpool. Join us to be part of a forward-thinking team that values diversity and fosters a collaborative environment.
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Contact Detail:

Ad Warrior Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing and Business Development Manager in London)

✨Tip Number 1

Network like a pro! Attend industry events, webinars, and local meetups to connect with professionals in the marketing and business development space. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a personal website or portfolio showcasing your past campaigns, projects, and achievements. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.

✨Tip Number 3

Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Forresters. Don’t miss out on this opportunity!

We think you need these skills to ace Marketing and Business Development Manager in London)

Business Development Strategy
Marketing Campaign Management
Event Management
Budget Management
Brand Management
Public Relations
Digital Marketing
CRM Systems
Data Analysis
Client Relationship Management
Team Leadership
Communication Skills
Analytical Skills
Experience in Professional Services
Legal Directory Submissions

Some tips for your application 🫡

Tailor Your Cover Letter: Make sure your cover letter speaks directly to the role of Marketing and Business Development Manager. Highlight your relevant experience in professional services and how it aligns with our firm's goals.

Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. We love seeing data-driven results, so include metrics where possible!

Be Clear About Your Location: In your application, clearly state which office you’re looking to work from – Birmingham, Liverpool, or London. This helps us understand your commuting preferences right off the bat.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to the right people quickly!

How to prepare for a job interview at Ad Warrior Ltd

✨Know Your Stuff

Before the interview, dive deep into Forresters IP LLP's history and values. Understand their approach to intellectual property and how they position themselves in the market. This will not only show your genuine interest but also help you align your answers with their goals.

✨Showcase Your Experience

Prepare specific examples from your past roles that highlight your experience in marketing and business development, especially within professional services. Be ready to discuss successful campaigns you've led or innovative strategies you've implemented that could benefit Forresters.

✨Ask Smart Questions

Interviews are a two-way street! Prepare insightful questions about the firm's current marketing strategies, upcoming projects, or team dynamics. This demonstrates your enthusiasm for the role and helps you gauge if the company culture is the right fit for you.

✨Be Ready for Scenario-Based Questions

Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think of potential challenges the firm might face in business development and how you would tackle them. This will showcase your analytical skills and readiness for the role.

Marketing and Business Development Manager in London)
Ad Warrior Ltd
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  • Marketing and Business Development Manager in London)

    Full-Time
    36000 - 60000 £ / year (est.)
  • A

    Ad Warrior Ltd

    50-100
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