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- Tasks: Lead marketing strategies and drive business development initiatives for a top IP firm.
- Company: Forresters IP LLP, a leading intellectual property firm with a modern approach.
- Benefits: Competitive salary, flexible working, generous leave, and health benefits.
- Why this job: Join a supportive team and make a real impact in the IP sector.
- Qualifications: Senior marketing experience, preferably in professional services or legal sectors.
- Other info: Dynamic culture focused on equality, diversity, and personal development.
The predicted salary is between 36000 - 60000 £ per year.
Location: You can be based in any of our Birmingham, Liverpool, or London offices.
Salary: Competitive
Vacancy Type: Permanent
Closing Date: Monday 9th February 2026
About us: Forresters IP LLP is a leading full service intellectual property firm with an international client base. We have offices located in Birmingham, Liverpool, London and Munich. Since being established in 1884, we have grown from a regional firm into an international practice. Despite our long history we are a modern firm with a fresh approach to our clients' requirements. We are rated as one of the leading intellectual property firms in the UK.
About the role: We are recruiting for a Marketing and Business Development Manager to join our friendly marketing team. You will ensure the strategic and operational objectives of the marketing team are delivered effectively within our leading intellectual property firm, supporting business growth and profile-raising activity across the firm. To be effective in this role, you will be required to attend occasional out-of-hours events and to travel as necessary to our regional offices and, from time to time, overseas. This includes travel to our Munich office and visits to the Marketing teams in Liverpool and Birmingham.
Duties and key responsibilities:
- Lead and deliver the firm's business development and marketing strategy, advising partners and senior management on priorities, performance and opportunities.
- Drive targeted business development and marketing campaigns, events and initiatives to raise the firm's profile and generate new business.
- Oversee pitch and tender strategy, supporting fee earners to win new client work.
- Manage the marketing budget, ensuring spend is controlled and aligned with strategic objectives.
- Oversee brand, PR, website and social media to ensure consistent, accurate and strategically aligned messaging.
- Lead the development of marketing and client-facing collateral and thought leadership content.
- Oversee the firm's client relationship and business development systems and manage supplier relationships to support effective client engagement.
- Support and coordinate business travel, sponsorships, and speaking opportunities, ensuring effective data capture and follow-up.
- Manage, develop, and appraise the marketing and business development team.
The job description is not an exhaustive list of all the tasks, and the role might include additional duties commensurate with this position.
About you: You will be a senior marketing and business development professional with experience in professional services, operating at senior management level. Experience within a legal or intellectual property firm is highly advantageous. You will bring a data-driven approach to decision making, with strong analytical skills and experience across digital marketing, CRM systems, bids and tenders, legal directory submissions, awards and accreditations. You will also have experience delivering targeted campaigns and managing large-scale and international events. As a people leader, you will build a trusted and supportive team culture, balancing individual development with business needs. A marketing qualification is desirable but not essential; equivalent experience is welcomed.
Start date: To be mutually agreed.
The package:
- Very competitive salary with annual salary reviews.
- Flexible working - core hours and hybrid working.
- 35 hour working week.
- 31 days of annual leave in addition to bank holidays.
- Life assurance cover.
- Employee assistance programme.
- Mutual pension contribution of up to 5%.
- Smart casual dress code.
- 'Giving Something Back' - a paid day off once a year to volunteer at a charity of your choice.
- Access to perks and discounts e.g. gym membership and shopping vouchers.
- After successful completion of probationary period Health cash plan.
- Cycle scheme.
- Season ticket loan.
- Private medical insurance.
- Enhanced family friendly benefits.
Our culture: Our culture is very supportive and friendly. Our employee led and established Equality and Diversity Group has been instrumental in bringing about some wonderful initiatives and we are proud of the work they have been doing. By joining us you will be encouraged to develop as an individual and be valued for the skills you bring.
To Apply: If you feel you are a suitable candidate and would like to work for Forresters, proceed through the following link to be redirected to our website to complete your application. It is essential you state in the covering letter:
- Your chosen office location i.e., where you are reasonably able to commute to (Birmingham, Liverpool or London). Please note, no relocation package will be offered.
- Your salary expectations.
- Whether you can prove you have the right to work in the UK.
Please note that we reserve the right to bring forward the closing date in the event that we receive sufficient applications. If you haven't heard from us within four weeks of the closing date, please assume that your application has been unsuccessful on this occasion, and we wish you well in your job search. Forresters are an Equal Opportunities employer and are committed to promoting equality, diversity and inclusivity in the IP profession, which is why we have signed up to the IP Inclusive Charter.
Marketing and Business Development Manager in Birmingham) employer: Ad Warrior Ltd
Contact Detail:
Ad Warrior Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Business Development Manager in Birmingham)
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with professionals in the field. Don’t be shy—introduce yourself and chat about your passion for marketing and business development.
✨Tip Number 2
Leverage social media to showcase your expertise. Share insights, articles, and your own thoughts on marketing trends. This not only builds your personal brand but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their marketing strategies and think of ways you can contribute. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows your enthusiasm for the role and the company. Don’t forget to highlight your relevant experience in your cover letter!
We think you need these skills to ace Marketing and Business Development Manager in Birmingham)
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Marketing and Business Development Manager role. Highlight your relevant experience in professional services and how it aligns with our firm's objectives. We want to see your personality shine through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive business development and marketing strategies. Use data and examples to back up your claims – we love a good success story!
Be Clear About Your Location: Don’t forget to mention your preferred office location in your application. Whether it's Birmingham, Liverpool, or London, let us know where you can easily commute to. This helps us understand your availability right from the start.
Check Your Rights to Work: Make sure to clearly state your right to work in the UK in your application. This is crucial for us to move forward with your application, so don’t skip this step!
How to prepare for a job interview at Ad Warrior Ltd
✨Know Your Stuff
Before the interview, dive deep into Forresters IP LLP's history and values. Understand their approach to intellectual property and how they position themselves in the market. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in marketing and business development, especially within professional services. Be ready to discuss successful campaigns you've led or innovative strategies you've implemented that could benefit Forresters.
✨Ask Smart Questions
Interviews are a two-way street! Prepare insightful questions about the firm's current marketing strategies, upcoming projects, or team dynamics. This demonstrates your enthusiasm for the role and helps you gauge if the company culture is the right fit for you.
✨Be Ready for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think of potential challenges the firm might face in business development and how you would tackle them. This will showcase your analytical skills and readiness for the role.
