At a Glance
- Tasks: Drive sales of audience data products to media agencies and build strong relationships.
- Company: Join Acxiom, a leader in audience data solutions with a dynamic team.
- Benefits: Enjoy mentorship, career progression, and the chance to develop expertise in media.
- Other info: Collaborative environment with opportunities to learn and grow in the data marketplace.
- Why this job: Make an impact by helping brands target consumers smarter with innovative data solutions.
- Qualifications: 2-4 years in media sales or account management; passion for audience data is key.
The predicted salary is between 35000 - 45000 £ per year.
Acxiom is looking for an ambitious and commercially minded Business Development Executive to join our Omnicom Agency partnership team. This is a focused audience sales role - you will be responsible for selling Acxiom's premium audience data products into Omnicom's media agencies, helping Omnicom's planning and investment teams activate smarter, more targeted campaigns for their advertiser clients.
Working alongside senior members of the Omnicom Partnerships team (including Acxiom's Client Partner as well as Acxiom's Data Analysts and Data Guru team), you will develop relationships with media planners, audience strategists, and data leads across Omnicom media agencies including OMD, PHD, Hearts & Science, MGOMD, UM, Initiative and Mediahub. You will become a trusted resource for these teams - helping them understand how Acxiom data can improve campaign targeting, reach high-value consumers, and deliver measurable results for their clients. This role offers strong mentorship, clear progression, and the chance to build genuine expertise in the audience data and media marketplace.
KEY RESPONSIBILITIES:- Audience Sales into Media Agencies
- Open up new opportunities and briefs and drive revenue by selling Acxiom's audience data products - including consumer segments, modelled audiences, and custom audience solutions - into Omnicom media agencies.
- Develop relationships with media planners, audience and data leads, and investment teams who are the primary buyers and recommenders of audience data within agency teams.
- Respond to agency briefs and proactively pitch Acxiom audience solutions that align with client campaign objectives across digital, CTV, programmatic, and addressable channels.
- Support and, over time, lead conversations with agency teams to recommend the right Acxiom audience products for specific client verticals, campaign types, and media environments.
- Pipeline & Sales Execution
- Identify, qualify, and manage a pipeline of audience data opportunities across Omnicom media agency brands.
- Prepare tailored proposals, audience recommendations, and campaign rationales to support agency pitches and client planning cycles.
- Maintain accurate and up-to-date opportunity records and activity logs in Salesforce CRM.
- Track revenue against targets, maintaining visibility of closed business, in-flight campaigns, and upcoming briefs or upsell opportunities.
- Agency Enablement & Education
- Help agency teams build familiarity and confidence with Acxiom's audience portfolio - through regular touchpoints, product updates, and informal education sessions.
- Develop and maintain up-to-date one-pagers, audience cards, and pitch materials that make it easy for agency planners to recommend Acxiom audiences to clients.
- Stay current with Acxiom's audience product roadmap and communicate new segments, capabilities, or partnerships to agency contacts in a timely way.
- Gather feedback from agency teams on audience performance, gaps, and wish-list segments - and feed this back into Acxiom's product and data teams.
- Internal Collaboration
- Work closely with Acxiom's audience product, data, and campaign delivery teams to ensure agency and client needs are met from brief through to activation.
- Coordinate with the broader Agency Partnerships team to ensure a joined-up approach across Omnicom agencies and avoid duplication of effort.
- Share market intelligence on agency audience buying trends, competitor activity, and emerging client priorities with internal stakeholders.
- 2-4 years of experience in a media sales, audience data sales, account management, or agency-facing role within media, AdTech, or data.
- Familiarity with how media agencies plan and buy audience-targeted campaigns - ideally with experience selling into or working alongside media planning or investment teams.
- Some understanding of audience data concepts: consumer segmentation, demographic and behavioural targeting, modelled audiences, and activation across digital channels.
- Experience managing a sales pipeline or commercial relationships, with a track record of hitting or contributing to revenue targets.
- Comfortable using Salesforce CRM or similar tools to manage opportunities and activity.
- A genuine passion for audience data and media - you find it interesting how brands use data to find and reach the right consumers.
- Confident communicator who can explain audience products clearly to media planners and buying teams with varying levels of data literacy.
- Commercially motivated, with the drive to grow revenue and build lasting agency relationships.
- Well-organised and responsive - agency teams move fast, and this role requires someone who keeps on top of briefs, follow-ups, and deadlines.
- Collaborative and curious, with a willingness to learn and develop expertise in Acxiom's audience products and the broader data marketplace.
- Prior experience selling audience data, third-party segments, or data solutions into media agencies or programmatic buying teams.
- Existing relationships within Omnicom media agencies are a strong advantage.
- Familiarity with programmatic and addressable media ecosystems - DSPs, DMPs, CTV, and how audience data is activated in these environments.
- Exposure to audience data providers, data marketplaces, or identity platforms (e.g. LiveRamp, The Trade Desk, Adobe Audience Manager).
- A degree in business, marketing, media, or a related field - or equivalent practical experience.
Business Development Executive in London employer: Acxiom UK
Acxiom is an exceptional employer for a Business Development Executive, offering a dynamic work environment where innovation and collaboration thrive. With strong mentorship and clear progression paths, employees are empowered to develop their expertise in audience data and media, while enjoying the benefits of working alongside industry leaders within the Omnicom partnership team. Located in a vibrant area, Acxiom fosters a culture of growth and support, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Practice your pitch! You never know when you’ll get a chance to sell yourself. Have a clear, concise elevator pitch ready that highlights your experience and what you can bring to the table. Make it engaging and memorable!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you land that Business Development Executive role. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Business Development Executive in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Business Development Executive role. Highlight your experience in media sales and audience data, and show us how you can help Acxiom's audience products shine in the Omnicom media agencies.
Show Your Passion:We want to see your enthusiasm for audience data and media! Share examples of how you've used data to drive results in past roles, and let us know why you're excited about this opportunity at Acxiom.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to explain your skills and experiences, and make sure to address how you can contribute to the team and help agency planners achieve their goals.
Apply Through Our Website:Don't forget to submit your application through our website! This ensures that we receive all your details correctly and helps us keep track of your application. We can't wait to hear from you!
How to prepare for a job interview at Acxiom UK
✨Know Your Audience Data
Make sure you brush up on audience data concepts like consumer segmentation and behavioural targeting. Being able to discuss how Acxiom's products can enhance campaign targeting will show your understanding of the role and impress the interviewers.
✨Build Relationships
Since this role involves developing relationships with media planners and strategists, think about how you can demonstrate your relationship-building skills. Prepare examples from your past experiences where you've successfully collaborated with clients or teams to achieve common goals.
✨Be Proactive with Solutions
During the interview, be ready to discuss how you would respond to agency briefs and pitch Acxiom's audience solutions. Show that you can think on your feet by preparing a few tailored proposals or ideas that align with potential client objectives.
✨Stay Organised and Responsive
Highlight your organisational skills and ability to manage multiple briefs and deadlines. Share specific strategies you use to keep track of opportunities and follow-ups, as this role requires someone who can juggle various tasks efficiently.
