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- Tasks: Lead marketing strategies and initiatives to drive business growth across the Acturis Platform.
- Company: Join Acturis, a pioneering SaaS provider transforming the insurance industry.
- Benefits: Enjoy competitive salary, bonuses, private health insurance, and generous holiday allowance.
- Why this job: Make a real impact in a dynamic role that shapes the future of insurance technology.
- Qualifications: Bachelor's degree in Marketing or Business; MBA preferred for senior roles.
- Other info: Be part of an innovative team with opportunities for professional development and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Head of Marketing - Acturis Platform is a high-impact, data-driven leadership role focused on aligning marketing initiatives with long-term business growth objectives across the multi-territory Acturis Platform business, whilst aligning with the wider Acturis Group initiatives. The position centres on market intelligence and interaction, competitive positioning, and assisting sustainable revenue pipeline development. The role also has responsibility for branding, communications, digital presence, events and market presence and positioning.
Responsibilities
- Strategic Planning & Vision: Develop multi-year marketing roadmaps and Go-To-Market (GTM) strategies aligned with corporate revenue targets.
- Market Intelligence: Conduct in-depth competitor analysis, market segmentation, and buyer persona research to identify untapped growth opportunities.
- Commercial Sales Enablement: Collaborate with sales leaders to create value propositions, messaging frameworks, and lead-nurturing programs that drive conversions.
- Performance & ROI Management: Establish KPIs, measurement frameworks, and reporting systems to quantify the impact of marketing spend on the business.
- Brand & Positioning: Define and protect the brand's unique value proposition and market differentiators across all channels.
- Team Management: Day-to-day management of the marketing team across the Acturis Platform business.
- Analytical Methodology: Proficiency in data visualisation and Business Intelligence (BI) tools to translate complex data into actionable strategies.
- Strategic Thinking: Ability to balance long-term brand-building initiatives with immediate commercial ROI requirements.
- Leadership & Influence: Experience leading cross-functional teams and influencing senior stakeholders or board-level executives.
- Technical Literacy: Familiarity with modern marketing technologies, including CRM, marketing automation (e.g., Pathway), and advanced analytics (e.g., Google Analytics 4).
Qualifications
- Education: A Bachelor's degree in Marketing or Business is standard; an MBA or professional certification from the Chartered Institute of Marketing (CIM) is highly preferred for senior roles.
About Acturis
Acturis is the leading, award-winning Software-as-a-Service provider to the insurance industry. Our story began in 2000, in the garden shed of our co-founder, Theo Duchen! Alongside fellow former McKinsey partner David McDonald, they launched a mission to revolutionise insurance technology. Since then, we have grown exponentially. To date, more than 100,000 individuals, in over 40 countries, use Acturis solutions to power their business. We drive innovation in both personal and commercial lines by working closely with brokers, insurers, and MGAs. Our work has helped create and shape the insurance market of today. The Acturis Group includes Acturis SaaS, Nordic Insurance Software (NIS), ICE InsureTech, Broker Buddha, Acturis Deutschland, Acturis France and Acturis Canada.
Benefits
- Be supported and encouraged to develop your skills and knowledge through structured training and coaching from experienced colleagues.
- Receive regular written constructive performance feedback and encouragement so that you know how to improve.
- Receive a competitive salary and annual performance-based reviews.
- Be eligible to participate in annual bonus and company share incentive schemes depending on performance and seniority.
- Benefit from private health insurance, disability and health insurance and a company pension scheme after successfully passing probation.
- Receive 25 days holiday rising to 30 days over time.
Head of Marketing - Acturis Platform in Westminster employer: Acturis Ltd
Contact Detail:
Acturis Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Acturis Platform in Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market positioning and be ready to discuss how you can contribute to their growth. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Acturis family!
We think you need these skills to ace Head of Marketing - Acturis Platform in Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in strategic planning, market intelligence, and team management. We want to see how your skills align with our goals at Acturis!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how you can contribute to our growth. Don’t forget to mention your familiarity with modern marketing technologies!
Showcase Your Analytical Skills: Since this role is data-driven, be sure to showcase your analytical skills. Mention any experience you have with BI tools or data visualisation, and how you've used these to drive marketing strategies in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. We can’t wait to hear from you!
How to prepare for a job interview at Acturis Ltd
✨Know Your Market Inside Out
Before the interview, dive deep into market intelligence. Familiarise yourself with competitors, market trends, and buyer personas relevant to the Acturis Platform. This will not only show your expertise but also demonstrate your proactive approach to identifying growth opportunities.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing multi-year marketing roadmaps and Go-To-Market strategies. Be ready to share specific examples of how your strategic planning has aligned with corporate revenue targets in previous roles. This will highlight your ability to think long-term while achieving immediate results.
✨Demonstrate Leadership Skills
As a Head of Marketing, you'll need to lead cross-functional teams. Share stories that illustrate your leadership style and how you've influenced senior stakeholders. Highlight any successful team management experiences, especially in fast-paced environments, to showcase your capability in this area.
✨Be Data-Driven
Familiarise yourself with data visualisation and Business Intelligence tools. Be prepared to discuss how you've used analytics to measure marketing performance and ROI in past roles. Showing that you can translate complex data into actionable strategies will set you apart as a candidate who understands the importance of performance management.