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- Tasks: Lead marketing strategies and drive growth across the Acturis Platform.
- Company: Join a dynamic team at Acturis, a leader in innovative marketing solutions.
- Benefits: Enjoy competitive salary, bonuses, health insurance, and generous holiday allowance.
- Other info: Collaborative environment with opportunities for professional development and career growth.
- Why this job: Make a real impact by shaping brand strategy and driving business success.
- Qualifications: Proven leadership skills and expertise in data-driven marketing.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Acturis Platform is a high‑impact, data‑driven leadership role focused on aligning marketing initiatives with long‑term business growth objectives across the multi‑territory Acturis Platform business, whilst aligning with the wider Acturis Group initiatives. The position centres on market intelligence and interaction, competitive positioning, and assisting sustainable revenue pipeline development. The role also has responsibility for branding, communications, digital presence, events and market presence and positioning.
Core Responsibilities
- Strategic Planning & Vision: Develop multi-year marketing roadmaps and Go-To-Market (GTM) strategies aligned with corporate revenue targets.
- Market Intelligence: Conduct in-depth competitor analysis, market segmentation, and buyer persona research to identify untapped growth opportunities.
- Commercial Sales Enablement: Collaborate with sales leaders to create value propositions, messaging frameworks, and lead‑nurturing programs that drive conversions.
- Performance & ROI Management: Establish KPIs, measurement frameworks, and reporting systems to quantify the impact of marketing spend on the business.
- Brand & Positioning: Define and protect the brand's unique value proposition and market differentiators across all channels.
- Team Management: Day to day management of the marketing team across the Acturis Platform business.
Benefits
- Work with a talented, motivated and friendly group of like‑minded colleagues.
- Be supported and encouraged to develop your skills and knowledge through structured training and coaching from experienced colleagues.
- Receive regular written constructive performance feedback and encouragement so that you know how to improve.
- Receive a competitive salary and annual performance‑based reviews.
- Be eligible to participate in annual bonus and company share incentive schemes depending on performance and seniority.
- Benefit from private health insurance, disability and health insurance and a company pension scheme after successfully passing probation.
- Receive 25 days holiday rising to 30 days over time.
Candidate Profile
- Analytical Methodology: Proficiency in data visualisation and Business Intelligence (BI) tools to translate complex data into actionable strategies.
- Strategic Thinking: Ability to balance long‑term brand‑building initiatives with immediate commercial ROI requirements.
- Leadership & Influence: Experience leading cross‑functional teams and influencing senior stakeholders or board‑level executives.
- Technical Literacy: Familiarity with modern marketing technologies, including CRM, marketing automation (e.g., Pathway), and advanced analytics (e.g., Google Analytics 4).
- Education: A Bachelor's degree in Marketing or Business is standard; an MBA or professional certification from the Chartered Institute of Marketing (CIM) is highly preferred for senior roles.
Equal Opportunities
Acturis is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Head of Marketing employer: Acturis Ltd
Contact Detail:
Acturis Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market positioning and come armed with ideas on how you can contribute to their growth. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us. Plus, it gives you a better chance of standing out in the crowd!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in strategic planning, market intelligence, and team management. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your past successes in marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires proficiency in data visualisation and BI tools, make sure to mention any relevant experience you have. We love candidates who can turn complex data into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Acturis Ltd
✨Know Your Market Inside Out
Before the interview, dive deep into the market landscape relevant to the Acturis Platform. Familiarise yourself with competitors, current trends, and potential growth opportunities. This will not only show your analytical skills but also demonstrate your commitment to aligning marketing initiatives with business growth.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing multi-year marketing roadmaps and Go-To-Market strategies. Bring examples of how you've balanced long-term brand-building with immediate ROI needs. This will highlight your ability to think strategically, which is crucial for the Head of Marketing role.
✨Demonstrate Leadership Skills
Be ready to share specific instances where you've led cross-functional teams or influenced senior stakeholders. Discuss your approach to team management and how you foster collaboration. This will illustrate your leadership capabilities and fit for managing the marketing team.
✨Quantify Your Success
Prepare to talk about KPIs and measurement frameworks you've established in previous roles. Use concrete examples to show how your marketing efforts have driven conversions and impacted revenue. This data-driven approach aligns perfectly with the expectations for this position.