At a Glance
- Tasks: Lead marketing strategies and initiatives to drive business growth across multiple territories.
- Company: Join Acturis, a pioneering SaaS provider transforming the insurance industry.
- Benefits: Enjoy competitive salary, bonuses, private health insurance, and 25-30 days holiday.
- Other info: Acturis values diversity and offers excellent career development opportunities.
- Why this job: Make a real impact in a high-impact role with a talented team.
- Qualifications: Proven leadership in marketing, data analysis skills, and a relevant degree.
The predicted salary is between 70000 - 85000 £ per year.
About Acturis
Acturis is the leading, award-winning Software-as-a-Service provider to the insurance industry. Our story began in 2000, in the garden shed of our co-founder, Theo Duchen! Alongside fellow former McKinsey partner David McDonald, they launched a mission to revolutionise insurance technology. Since then, we have grown exponentially. To date, more than 100,000 individuals, in over 40 countries, use Acturis solutions to power their business. We drive innovation in both personal and commercial lines by working closely with brokers, insurers, and MGAs. Our work has helped create and shape the insurance market of today.
The Acturis Group includes Acturis SaaS, Nordic Insurance Software (NIS), ICE InsureTech, Broker Buddha, Acturis Deutschland, Acturis France and Acturis Canada.
WHY JOIN THE ACTURIS TEAM?
At Acturis we invest in recruiting, developing and promoting talent. With us you will:
- Work with a talented, motivated and friendly group of like-minded colleagues
- Be supported and encouraged to develop your skills and knowledge through structured training and coaching from experienced colleagues
- Receive regular written constructive performance feedback and encouragement so that you know how to improve
- Receive a competitive salary and annual performance-based reviews
- Be eligible to participate in annual bonus and company share incentive schemes depending on performance and seniority
- Benefit from private health insurance, disability and health insurance and a company pension scheme after usefully passing probation
- Receive 25 days holiday rising to 30 days
THE POSITION
The Head of Marketing - Acturis Platform is a high-impact, data-driven leadership role focused on aligning marketing initiatives with long-term business growth objectives across the multi-territory Acturis Platform business, whilst aligning with the wider Acturis Group initiatives. The position centres on market intelligence and interaction, competitive positioning, and assisting sustainable revenue pipeline development. The role also has responsibility for branding, communications, digital presence, events and market presence and positioning.
Core Responsibilities
- Strategic Planning & Vision: Develop multi-year marketing roadmaps and Go-To-Market (GTM) strategies aligned with corporate revenue targets.
- Market Intelligence: Conduct in-depth competitor analysis, market segmentation, and buyer persona research to identify untapped growth opportunities.
- Commercial Sales Enablement: Collaborate with sales leaders to create value propositions, messaging frameworks, and lead-nurturing programs that drive conversions.
- Performance & ROI Management: Establish KPIs, measurement frameworks, and reporting systems to quantify the impact of marketing spend on the business.
- Brand & Positioning: Define and protect the brand's unique value proposition and market differentiators across all channels.
- Team Management: Day to day management of the marketing team across the Acturis Platform business.
CANDIDATE PROFILE
- Analytical Methodology: Proficiency in data visualisation and Business Intelligence (BI) tools to translate complex data into actionable strategies.
- Strategic Thinking: Ability to balance long-term brand-building initiatives with immediate commercial ROI requirements.
- Leadership & Influence: Experience leading cross-functional teams and influencing senior stakeholders or board-level executives.
- Technical Literacy: Familiarity with modern marketing technologies, including CRM, marketing automation (e.g., Pathway), and advanced analytics (e.g., Google Analytics 4).
- Education: A Bachelor's degree in Marketing or Business is standard; an MBA or professional certification from the Chartered Institute of Marketing (CIM) is highly preferred for senior roles.
Acturis is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Head of Marketing employer: Acturis Limited
Acturis Limited is an excellent employer, offering a dynamic work culture that fosters innovation and collaboration within a multi-entity environment. Employees benefit from professional development opportunities and a clear progression structure, making it an ideal place for those looking to grow their careers while shaping the future of M365 governance. With a focus on best practices and team leadership, this role promises a rewarding experience in a supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Acturis Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Acturis Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Acturis Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Acturis Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Acturis Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Acturis Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Acturis Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Acturis Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Acturis Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Acturis Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
