Business Development Manager in Peterborough

We're looking for a Business Development Manager to join our team and be the primary driver of new customer acquisition for FleetScout, responsible for identifying, engaging, and converting prospective customers across the fleet, transport and logistics sector. The Sales Manager will lead the commercial relationship from initial outreach through to signed contract — owning the full sales cycle. This is a hunter-led role for someone who thrives on winning new business, building relationships at all levels of a customer organisation, and is motivated by the commercial opportunity to sell a product with a clear, data-backed return on investment.

Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.

Key responsibilities

• New Business Development: Proactively identify, target, and engage prospective customers within defined market sectors including fleet operators, transport and logistics businesses, vehicle rental companies, dealership groups, and related industries. Build and maintain a healthy, well-qualified pipeline of new business opportunities using a combination of outbound prospecting, networking, referrals, and inbound lead follow-up. Develop a deep understanding of each prospect's operational challenges, fleet profile, damage costs, and business objectives to qualify the opportunity effectively. Own the full sales cycle from first contact through to contract signature.
• Customer Engagement & Relationship Management: Build and maintain strong relationships with key decision-makers and influencers across fleet, operations, finance, and procurement functions. Lead customer meetings, discovery sessions, and site visits to understand requirements and build credibility as a trusted advisor. Present FleetScout/AutoPad AVI proposition clearly and compellingly at all levels.
• Collaboration with the Solutions Engineer: Work closely with the Solutions Engineer to translate customer operational data into compelling business cases and ROI models. Jointly present business cases and proposals to customer stakeholders.
• Proposal, Tender & Commercial Management: Lead the development and submission of proposals, quotations, and tender responses. Negotiate commercial terms, pricing, and contractual arrangements within agreed parameters.
• Pipeline & CRM Management: Maintain accurate and up-to-date records of all opportunities, activities, and customer interactions within the CRM system. Provide regular pipeline forecasts and opportunity updates to the Business Development Director.
• Handover to Customer Success: Ensure a clean, well-documented handover of newly won customers to the Customer Success team. Act as an advocate for the customer internally.
• Market & Sector Intelligence: Maintain current knowledge of fleet management, transport, logistics, dealerships, vehicle rental, and damage management markets. Monitor competitor activity, market trends, and emerging opportunities.

Skills and experience

• Proven track record of achieving and exceeding new business sales targets in a B2B environment.
• Experience of managing a full sales cycle from prospecting through to contract signature.
• Ability to sell solutions based on business outcomes and demonstrable ROI.
• Strong commercial acumen with the ability to structure deals, negotiate terms, and manage complex buying processes.
• Excellent interpersonal and communication skills.
• Self-motivated, disciplined, and able to manage a pipeline and territory independently.
• Proficiency in CRM systems, Microsoft Office, and standard sales tools.
• Full UK driving licence and willingness to travel extensively across the UK.

Desirable (but not essential):

• Experience selling into fleet management, transport, logistics, car dealership, vehicle rental, automotive, or related sectors.
• Familiarity with SaaS, technology, or data-driven solutions.
• Experience working alongside a pre-sales or solutions engineering function.
• Understanding of damage management, vehicle inspection or fleet compliance.
• Experience of consultative or value-based selling methodologies.

Benefits

We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:

• 33 days holiday, including bank holidays
• Personal health cash plan
• Enhanced maternity, paternity, adoption and shared parental pay
• Life assurance at three times your basic salary
• Free breakfasts and fresh fruit
• A birthday surprise for everyone

What you can expect from us

At Activate Group, we want everyone to have the tools and support they need to do their best work. We're an innovative business that continuously reviews and improves our systems, processes and ways of working. We believe work should be enjoyable and make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations.

A bit about us

Activate Group is a fast-growing business approaching 1,000 team members nationwide. We work with some of the UK's largest fleets and insurance companies, supporting drivers that have been involved in road incidents. We manage every step of the repair journey and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.

Our purpose & values

Our purpose underpins everything we do: Make someone's bad day better. Our values define how we work with our team members, customers and suppliers:

• Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
• Strive for better – Be bold. Challenge the norm - make small improvements often.
• Win together – Be a team player. Win together, learn together, respect each other.