Content Marketing Executive

We’re looking for a Content Marketing Executive to be part of our success story.

About the role

Skilled content marketing professional, responsible for delivering the B2B marketing strategy for two key brands: Fleet Scout, an innovative new technology solution for fleet operators, and sopp+sopp, our well-established fleet accident management business. In this role, you will support the launch of the Fleet Scout brand and help maintain and grow the visibility of sopp+sopp. You’ll identify content opportunities across a range of formats, including digital, presentations, video, and events, to support campaigns, brand building, and stakeholder engagement. With strong copywriting abilities and a good eye for design, you’ll manage the full content development process from idea to delivery. You’ll work closely with stakeholders to ensure messaging is clear, targeted, and aligned with our brand objectives.

Key responsibilities

• Involved in the definition and delivery of the content strategy in line with brand and marketing direction
• Contribute to campaign planning and ideation
• Collaborate with internal teams, including sales, product, and customer service, to gather insights and develop content that reflects customer needs and brand positioning.
• Maintain and evolve content calendars to ensure timely delivery and consistent messaging across all channels
• Create imaginative content based on a clear understanding of the audience
• Create copy and content development for websites, blogs, slide decks, emails, social platforms, and publication partner
• Work independently and in partnership with our Designer to create the visual elements of our collateral (e.g. infographics, slide decks, video, website, email layouts) and ensure they meet our brand guidelines and are relevant to the target audience
• Support in the delivery of content for our publication partners, sponsored events, and award submissions
• Liaise with external suppliers of photography, video, exhibition, and promotional material
• Analyse data to assess the performance of copy and content
• Monitor competitor activity and industry trends to identify content opportunities and inform messaging.

Skills and experience

• At least 2 years of experience in copy and content marketing
• Experience executing and planning email campaigns
• Excellent copywriting and verbal communication skills
• Ability to effectively manage time and work to deadlines
• Experience of creating content from scratch - planning, researching and engaging with stakeholders to understand and deliver the brief
• Experience at producing content for different audience segments and across a range of channels
• Strong attention to detail and not afraid to ask questions - able to fact-check and proofread own work to ensure it is of a high standard
• Experienced at working with cross-functional teams to deliver results.
• Experience in B2B marketing, and/or the fleet or insurance sectors would be an advantage, but not essential

Benefits

• 33 days holiday (including bank holidays)
• Personal health cash plan – claim back the cost of things like dentist and optical check ups
• Enhanced maternity / paternity / adoption / shared parental pay
• Life assurance: three times basic salary
• Free breakfasts and fruit
• Birthday surprise for everybody!

What you can expect from us

At Activate Group, looking after team members is a major priority. Whether you are at our smart Halifax or Peterborough offices, one of our AAR sites or working from home, we’ll make sure you have all the support you need to succeed. From benefits that put your health and wellbeing first, to impressive rewards for our employee of the month, and little perks like free fruit and cereal, we’ll go out of our way to show how much we appreciate you.

A bit about us

Named by the Sunday Times as one of the UK’s 100 fastest-growing private companies, we employ more than 700 team members nationwide. We work with some of the UK's largest fleets and insurance companies, supporting drivers that have been involved in a road incident at our contact centres in Halifax and Peterborough. We look after every step of the repair process, repairing vehicles at our own Activate Accident Repair body shops, and through a UK-wide network of independent repair partners.

Want to know what it’s like to work with us? Take a look at our purpose and values. They define who we are, and how we work with team members, customers and suppliers:

Purpose: Make someone's bad day better

Values: Make it happen – Be accountable. Take the initiative, work fast, and do a great job. Strive for better – Be bold. Challenge the norm – make small improvements often. Win together – Be a team-player. Win together, learn together, respect each other.