At a Glance
- Tasks: Lead a dynamic team to drive innovative mass fundraising strategies and campaigns.
- Company: Join Action for Children, a passionate organisation dedicated to supporting children and families.
- Benefits: Enjoy 29 days annual leave, flexible working, and professional development opportunities.
- Other info: Diversity and inclusion are at our core; we welcome applications from all backgrounds.
- Why this job: Make a real difference in children's lives while growing your career in a supportive environment.
- Qualifications: Proven experience in leading large-scale fundraising programmes and developing high-performing teams.
The predicted salary is between 57000 - 66500 £ per year.
Salary: £57,000 - £66,500 per annum depending on experience.
Location: Remote. (Must be based in the UK.)
Contract: Permanent, 35 hours per week.
Benefits:
- 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service, and the option to buy or sell leave.
- Gain professional qualifications and excellent training/development opportunities.
- Flexible maternity, adoption, and paternity packages.
- Pension with up to 7% employer contribution with included life assurance cover.
- Staff discounts and Blue Light Card eligibility with discounts across 15,000 national retailers.
Why Action for Children?
Working here is more than a job. We are passionate about protecting and supporting children, young people, and families. All our departments work together to achieve the high standards that ensure more children are safe and happy.
A bit about the role:
In this role of Head of Mass Fundraising, you will be strategically responsible for setting and managing Action for Children’s mass-fundraising portfolio through the leadership of an ambitious, insight-led Mass Fundraising Team. You will drive significant and sustainable income growth from the public, including across Individual Giving, Legacy Giving, Consumer PR, Celebrity Partnerships, and Integrated Campaigns and Products.
How you'll help to create brighter futures:
- Lead and manage a high-performing team working across multiple disciplines.
- Develop and spearhead a multi-faceted mass-fundraising strategy, containing outstanding products and campaign moments that deliver significant sustainable income growth.
- Drive the delivery of significant income growth from individuals via Cash Appeals, Regular Giving, Campaigns and Legacy fundraising.
- Lead eye-catching, fundraising-focused Consumer PR and Celebrity activity as a key income-growth lever.
- Provide clear prioritisation, strategic direction and performance-focused leadership across the mass fundraising portfolio by setting stretch income targets, performance metrics, priorities and KPIs.
- Champion charity-wide collaboration, and influencing at senior level, to ensure mass fundraising is embedded across the organisation.
- Contribute to wider commercial planning and governance, preparing high-quality business cases, strategic plans, and performance reports for senior stakeholders.
Let's talk about you:
- Must have proven experience of leading large-scale mass fundraising programmes in a complex organisation, with accountability for strategy, performance, and delivery, and with the credibility to influence at senior leadership level.
- Must have an established history of delivering significant income from the public through large-scale, integrated fundraising campaigns.
- Must have demonstrable experience of setting strategic direction and leading teams through audience-led delivery.
- Must have considerable experience leading and developing high-performing, multi-disciplinary teams.
- Must have strong commercial and financial acumen.
- Must have excellent creative nous and vision.
- Must have experience of working cross-organisationally, using persuasive communication, judgement and influencing skills.
Diversity, equality, and inclusion:
At Action for Children, we're dedicated to building a diverse, inclusive, and authentic workplace. We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates, as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.
Closing Date: Thursday 11th June 2026 at 23.59pm
Contact: email us at recruitmentservice@actionforchildren.org.uk quoting reference 13167.
Please note we are unable to offer visa sponsorship for this role.
Head of Mass Fundraising employer: Action for Children
Action for Children is an exceptional employer that prioritises the well-being and professional growth of its staff, offering a flexible remote working environment and a comprehensive benefits package including generous annual leave, pension contributions, and opportunities for professional development. Our inclusive work culture fosters collaboration and innovation, empowering employees to make a meaningful impact in the lives of children and families across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Mass Fundraising
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its values. We want to see how you align with our mission at Action for Children, so be ready to share your passion for making a difference!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it relates to the role of Head of Mass Fundraising. We’re looking for someone who can inspire and lead, so show us your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Mass Fundraising
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Mass Fundraising role. Highlight your experience in leading large-scale fundraising programmes and how you've driven income growth in previous positions. We want to see how your skills align with our mission!
Showcase Your Leadership Skills:In your application, emphasise your ability to lead high-performing teams. Share specific examples of how you've set strategic direction and achieved results through collaboration. We love seeing candidates who can inspire and motivate others!
Be Creative and Insightful:Since this role involves developing innovative fundraising strategies, don’t shy away from showcasing your creative ideas. Mention any successful campaigns you've led and how you used insights to drive engagement. We’re all about fresh perspectives!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at Action for Children
✨Know Your Numbers
As the Head of Mass Fundraising, you'll need to demonstrate your understanding of income growth metrics. Brush up on key performance indicators (KPIs) related to fundraising and be ready to discuss how you've driven significant income in previous roles.
✨Showcase Your Leadership Style
This role requires leading a high-performing team, so be prepared to share examples of how you've successfully managed and developed teams in the past. Highlight your approach to fostering collaboration and driving results across multiple disciplines.
✨Be Insight-Led
Action for Children values insight-led strategies. Come equipped with examples of how you've used data and audience insights to shape fundraising campaigns. Discuss any innovative approaches you've taken to engage donors and drive participation.
✨Align with Their Mission
Make sure you understand Action for Children's mission and values. Be ready to articulate why you're passionate about supporting children and families, and how your vision aligns with their goals. This will show that you're not just looking for a job, but are genuinely invested in their cause.
