At a Glance
- Tasks: Lead innovative marketing strategies and campaigns to boost brand awareness and customer engagement.
- Company: Join Acteon, a forward-thinking geo-services business focused on marine insights.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marine marketing.
- Qualifications: Experience in multi-channel marketing and strong communication skills required.
The predicted salary is between 60000 - 80000 € per year.
UTEC, Acteon’s Geo‑services business line, harnesses data to optimise designs, save time and maximise your project’s economic value by providing a holistic understanding of the marine environment. Our insights underpin customers’ decision‑making from design to asset life extension, ensuring every decision delivers.
The Global Marketing Lead is responsible for leading the strategy, planning, execution and optimisation of integrated marketing programmes that grow awareness, pipeline, and customer engagement. This role partners closely with Business Line leadership, Sales and Central Marketing teams to translate business goals into measurable campaigns, compelling messaging, and consistent go‑to‑market execution.
Key Accountabilities
- Own and deliver an annual/quarterly marketing strategy and plan aligned to business objectives, target audiences, and budget.
- Own end‑to‑end campaign management (briefing, creative development, execution, reporting, and optimisation) across channels such as email, paid media, social, web, events, and partner marketing, communicating externally using both the Acteon and Business Line brand channels as appropriate.
- Define positioning and messaging in collaboration with Product/Brand stakeholders; ensure consistency across all customer touchpoints.
- Lead the marketing roadmap, prioritise work, and coordinate internal and external resources (design, content, agencies, freelancers).
- Lead cross‑functional marketing activity within a matrix environment, influencing stakeholders to deliver business objectives.
- Track performance using dashboards and regular reporting; analyse funnel metrics (awareness, engagement, lead/pipeline contribution) and recommend improvements to maximise ROI and commercial impact.
- Oversee website/content updates to support acquisition and conversion (landing pages, forms, SEO basics, CRO testing).
- Work with Sales and Technical Authorities to develop marketing content (digital assets, marketing collateral, case studies and other assets) to improve lead quality, handoff processes, and enable strategic revenue opportunities.
- Maintain and optimise the marketing tech stack as needed (e.g., CRM integration, email platform, analytics and tag management) in partnership with the Marketing Digital team / Ops / IT.
- Ensure all marketing activity complies with relevant regulations and company policies (e.g. brand guidelines).
- Own and manage the Business Line marketing budget, ensuring effective allocation of spend and strong return on investment.
- Act as the senior marketing advisor to the Business Line leadership team, identifying growth opportunities, market trends and competitive insights.
- Identify opportunities to enhance brand visibility and thought leadership across priority markets and industry sectors, and build relevant alliances in collaboration with the Global Events and External Alliances Manager.
- Collaborate closely with the Central Marketing team to align with Acteon Brand Guidelines, priorities and exchange strategic input, resources, and specialist expertise across events, lead management, content development, and customer engagement insight.
Skills & Experience
- Proven experience in a marketing role with responsibility for planning and delivering multi‑channel campaigns and strategic marketing programmes.
- Solid experience of devising and implementing campaign strategies for technical portfolios.
- Strong understanding of core marketing fundamentals: segmentation, positioning, messaging, channel strategy, and measurement.
- Hands‑on ability to manage timelines, stakeholders, and budgets in a fast‑paced environment.
- Comfortable working with data and analytics tools to evaluate performance and make decisions.
- Excellent written and verbal communication skills, with experience briefing creative work and presenting results to senior stakeholders.
- Commercially minded, with the ability to align marketing investment to business growth objectives.
- Able to operate both strategically and hands‑on within a fast‑paced, evolving environment.
- Demonstrable success of working in a multiple stakeholder environment.
Global Marketing Lead employer: Acteon Group
At Acteon, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Global Marketing Lead, you will have the opportunity to shape impactful marketing strategies while working alongside industry leaders in a supportive environment that prioritises professional growth and development. Our commitment to employee well-being is reflected in our comprehensive benefits package and the unique advantage of being part of a forward-thinking company dedicated to optimising marine projects globally.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns and successes. This is your chance to showcase what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals. We want to see you demonstrate your understanding of their brand and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and hit that apply button!
We think you need these skills to ace Global Marketing Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Global Marketing Lead role. Highlight your experience with multi-channel campaigns and strategic marketing programmes, as these are key for us. Use the job description as a guide to showcase relevant skills and achievements.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how your background aligns with our mission at Acteon. Be specific about how you can contribute to our goals and make an impact in the marine environment sector.
Showcase Your Data Skills:Since we love data-driven decisions, don’t forget to mention your experience with analytics tools. Share examples of how you've used data to optimise campaigns or improve ROI in previous roles. This will show us you’re comfortable in a fast-paced, metrics-focused environment.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you get all the updates. Plus, it’s super easy to do!
How to prepare for a job interview at Acteon Group
✨Know Your Marketing Fundamentals
Brush up on your core marketing principles like segmentation, positioning, and channel strategy. Be ready to discuss how you've applied these in past roles, especially in multi-channel campaigns. This will show that you understand the basics and can hit the ground running.
✨Showcase Your Campaign Management Skills
Prepare specific examples of campaigns you've managed from start to finish. Highlight your role in briefing, creative development, execution, and optimisation. This will demonstrate your hands-on experience and ability to manage timelines and budgets effectively.
✨Be Data-Driven
Familiarise yourself with data analytics tools and be prepared to discuss how you've used data to evaluate campaign performance. Bring examples of how you've made decisions based on metrics to improve ROI. This will show your commercial mindset and analytical skills.
✨Communicate Effectively
Practice articulating your ideas clearly and confidently. You’ll need to present results to senior stakeholders, so being able to communicate complex information simply is key. Consider rehearsing with a friend or in front of a mirror to refine your delivery.
