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- Tasks: Lead marketing strategies for key generic brands in the healthcare sector.
- Company: Join a dynamic pharmaceutical company focused on innovative healthcare solutions.
- Benefits: Enjoy competitive salary, flexible working options, and professional development opportunities.
- Why this job: Make a real impact in healthcare while collaborating with diverse teams.
- Qualifications: 5+ years in pharmaceutical marketing and a degree in Life Sciences, Business, or Marketing.
- Other info: Opportunity to work on exciting product launches and drive brand success.
The predicted salary is between 43200 - 72000 £ per year.
As a Senior Brand Manager, you will be responsible for leading the strategic direction and execution of marketing plans for key generic brands across multiple therapeutic areas. You’ll play a critical role in driving brand performance, supporting launches, and ensuring alignment with commercial goals across the region.
- Develop and implement brand strategies and tactical plans for assigned generic products.
- Lead cross-functional brand teams including sales, medical, regulatory, and market access.
- Monitor brand performance metrics and adjust plans to optimize results.
- Ensure all marketing activities comply with internal policies and external regulations.
Requirements:
- 5+ years of pharmaceutical marketing experience.
- Strong commercial acumen and understanding of the generics market landscape.
- Proven ability to lead cross-functional teams and manage complex projects.
- Bachelor’s degree in Life Sciences, Business, or Marketing.
Senior Brand Manager - Healthcare employer: Actalent
Contact Detail:
Actalent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Healthcare
✨Tip Number 1
Familiarise yourself with the latest trends in the generics market. Understanding current challenges and opportunities will help you demonstrate your commercial acumen during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical industry, especially those who have experience in brand management. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare examples of successful cross-functional projects you've led. Being able to discuss specific outcomes and your role in achieving them will showcase your leadership skills effectively.
✨Tip Number 4
Stay updated on regulatory changes affecting the pharmaceutical industry. Showing that you are proactive about compliance can set you apart from other candidates.
We think you need these skills to ace Senior Brand Manager - Healthcare
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in pharmaceutical marketing, especially any roles where you've led cross-functional teams or managed complex projects. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the generics market landscape and how your commercial acumen aligns with the company's goals. Share specific examples of successful brand strategies you've implemented.
Highlight Relevant Skills: Clearly outline your skills that are pertinent to the role, such as strategic planning, project management, and compliance with regulations. Use bullet points for clarity and impact.
Showcase Team Leadership: Provide examples of how you've successfully led cross-functional teams in the past. Highlight your ability to collaborate with sales, medical, regulatory, and market access teams to achieve brand objectives.
How to prepare for a job interview at Actalent
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and implement effective brand strategies. Be prepared to discuss specific examples of how you've successfully led marketing plans in the past, particularly in the pharmaceutical sector.
✨Highlight Cross-Functional Leadership
This role requires leading cross-functional teams. Share experiences where you've collaborated with sales, medical, regulatory, or market access teams. Emphasise your communication skills and how you managed to align different departments towards a common goal.
✨Understand the Generics Market
Make sure you're well-versed in the generics market landscape. Research current trends and challenges in the industry, and be ready to discuss how these factors could impact brand performance and strategy.
✨Prepare for Compliance Questions
Given the importance of compliance in pharmaceutical marketing, be ready to answer questions about how you've ensured that marketing activities adhere to internal policies and external regulations. Provide examples of how you've navigated compliance issues in previous roles.
