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- Tasks: Lead and optimise paid media campaigns on Meta, TikTok, and Google Ads.
- Company: Act Second, a creative studio for the next generation of brand builders.
- Benefits: Flexible work environment, competitive pay, and opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact on innovative marketing strategies.
- Qualifications: Proven experience in managing high-performing paid media campaigns.
- Other info: Mentorship opportunities and a chance to shape the future of brand marketing.
The predicted salary is between 36000 - 60000 £ per year.
Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth.
We are looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns. This role blends growth strategy, media buying, experimentation, and insight generation. You will be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you will also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders.
Key Responsibilities- Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV)
- Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google
- Recommend media mix, budget allocation, and scaling plans based on performance data and business goals
- Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and Google Ads (Search, Shopping, YouTube, Display)
Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London employer: Act Second
Contact Detail:
Act Second Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Paid Media Specialist role. You never know who might have a lead or can refer you to someone at Act Second.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns across Meta, TikTok, and Google Ads. Highlight your strategies, results, and any innovative approaches you've taken. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you would approach campaign strategy and optimisation for different platforms. We want to see your passion and expertise shine through!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show your enthusiasm for the role and the company.
We think you need these skills to ace Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your hands-on experience with Meta, TikTok, and Google Ads. We want to see how you've successfully run campaigns in the past, so don’t hold back on the details!
Tailor Your Application: Customise your application to reflect our job description. Use keywords from the posting to show us you understand what we’re looking for and how you fit into our vision.
Be Data-Driven: Since we love measurable results, include specific metrics or outcomes from your previous campaigns. Show us how your strategies led to growth and success for your clients.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Act Second
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta, TikTok, and Google Ads. Brush up on the latest features, trends, and best practices for each platform. Being able to discuss specific campaigns you've run or strategies you've implemented will show your hands-on experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you use data to drive decisions. Bring examples of how you've optimised campaigns based on performance metrics. This role is all about measurable growth, so demonstrating your analytical mindset will be key.
✨Be Ready to Discuss Strategy
Think about how you would approach developing a multi-platform media strategy. Be prepared to share your thoughts on audience targeting, budget allocation, and creative strategies. This shows that you can think strategically and align with client objectives.
✨Highlight Your Mentorship Experience
As a senior member, you'll be expected to mentor junior specialists. Share any past experiences where you've guided others or refined best practices. This will demonstrate your leadership skills and ability to contribute to team growth.