At a Glance
- Tasks: Lead and optimise paid media campaigns on Meta, TikTok, and Google Ads.
- Company: Act Second, a creative studio for the next generation of brand builders.
- Benefits: Flexible work environment, competitive pay, and opportunities for professional growth.
- Other info: Mentorship opportunities and a chance to shape the future of brand marketing.
- Why this job: Join a dynamic team and make a real impact on innovative marketing strategies.
- Qualifications: Proven experience in managing high-performing paid media campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth.
We are looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns. This role blends growth strategy, media buying, experimentation, and insight generation. You will be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you will also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders.
Key Responsibilities- Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV)
- Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google
- Recommend media mix, budget allocation, and scaling plans based on performance data and business goals
- Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and Google Ads (Search, Shopping, YouTube, Display)
Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London employer: Act Second
Act Second is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make an impact in the digital marketing landscape. With a strong emphasis on employee growth, you will have the opportunity to refine your skills while collaborating with talented professionals on exciting projects across multiple platforms. Located in a vibrant area, we offer flexible working arrangements and a supportive environment that encourages experimentation and strategic thinking, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Act Second.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Act Second and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) at Act Second.
How to prepare for a job interview at Act Second
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Act Second.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Act Second. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Act Second.
