At a Glance
- Tasks: Lead and optimise paid media campaigns on Meta, TikTok, and Google Ads for top brands.
- Company: Act Second, a creative studio for the next generation of brand builders.
- Benefits: Competitive salary, remote work, and strong growth potential in a collaborative team.
- Other info: Fast-paced environment with opportunities for mentorship and career growth.
- Why this job: Make a real impact on innovative projects while working with leading brands and startups.
- Qualifications: 5-8+ years in paid media with strong analytical and communication skills.
The predicted salary is between 36000 - 60000 € per year.
Act Second is a premier consulting and creative studio for a new generation of brand builders. We operate at the intersection of Strategy, Marketing, Digital, and Creativity, supporting established brands and incubating new ventures. We build scalable performance marketing engines across multiple platforms—combining paid media, content, and data to deliver measurable, sustainable growth.
We are looking for a Senior Paid Media Specialist with deep, hands-on experience running campaigns across Meta (Facebook/Instagram), TikTok, and Google Ads. You will own performance for key client accounts and Act Second Ventures brands—leading strategy, execution, and optimization of high-performing paid campaigns. This role blends growth strategy, media buying, experimentation, and insight generation. You will be responsible for channel planning, full-funnel architecture, budget ownership, campaign setup, optimization, and reporting. As a senior member of the team, you will also help refine best practices, mentor junior specialists, and act as a strategic partner to clients and internal stakeholders.
Key Responsibilities- Strategy & Planning
- Lead the development of multi-platform media strategies tailored to client and venture objectives (acquisition, retention, awareness, LTV)
- Define testing roadmaps, audience frameworks, and creative strategies across Meta, TikTok, and Google
- Recommend media mix, budget allocation, and scaling plans based on performance data and business goals
- Campaign Execution
- Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and Google Ads (Search, Shopping, YouTube, Display)
- Design campaign and account structures that support testing, measurement, and scalability
- Ensure proper tracking, attribution, and event configuration in collaboration with analytics/technical teams
- Manage and optimize catalog feeds from Shopify
- Optimization & Scaling
- Monitor performance daily and proactively optimize bids, budgets, audiences, creatives, and placements to hit ROAS, CAC, or CPA targets
- Run structured A/B and multivariate tests to validate hypotheses and continuously improve performance
- Identify and execute scaling opportunities while maintaining efficiency and protecting margins
- Creative & Cross-Functional Collaboration
- Brief design, content, and UGC teams on creative concepts, angles, and formats tailored to each platform and funnel stage
- Collaborate closely with copywriters and strategists to align messaging, targeting, and offers
- Provide clear, data-backed creative feedback to iterate towards top-performing assets
- Reporting, Insights & Client Leadership
- Build weekly and monthly performance reports with clear, actionable insights and strategic recommendations
- Present results to internal stakeholders and clients, translating performance data into business impact and next steps
- Contribute to playbooks, frameworks, and internal documentation to elevate Act Second's paid media practice
- Support/mentor junior paid media specialists and help review their work where needed
- 5-8+ years of experience managing paid campaigns across Meta, TikTok, and Google Ads
- Deep understanding of platform-specific strategies, ad formats, algorithms, and audience behaviour
- Proven track record with e-commerce or DTC brands, including full-funnel performance campaigns and synergies with other marketing tactics like SEO, organic social, affiliates, etc
- Strong analytical skills with experience using tools such as Google Analytics, Funnel, Triple Whale, or similar
- Comfortable owning five/six-figure+ monthly budgets across channels
- Ability to brief and collaborate effectively with designers, video editors, copywriters, and growth teams
- Strong communication and presentation skills; comfortable speaking directly with clients and founders
- Proficiency in English (mandatory)
- Comfortable working remotely on ET or similar time zones
- Experience working in a performance marketing agency or high-growth startup environment
- Familiarity with landing page CRO, post-click optimization, and Shopify-based funnels
- Experience testing influencer whitelisting and UGC-based campaigns on Meta or TikTok
- Google Ads certifications or TikTok Blueprint certifications are a plus
- Competitive salary and strong growth potential
- Opportunity to lead paid growth across both client projects and in-house venture brands
- Remote work within a highly collaborative, international team
- Exposure to full-funnel strategy across content, brand, and tech
- Fast-paced environment with real ownership and impact from day one
- Work with top-tier brands and early-stage startups in the US and Europe
Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads) employer: Act Second
Act Second is an exceptional employer that fosters a dynamic and collaborative work culture, allowing you to lead impactful paid media strategies for both established brands and innovative ventures. With competitive salaries, strong growth potential, and the flexibility of remote work, you'll have the opportunity to make a significant impact from day one while working alongside a talented international team in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. A personal recommendation can go a long way, especially in the competitive world of paid media.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns across Meta, TikTok, and Google Ads. Highlight the results you achieved and the strategies you implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated with the latest trends! Follow industry blogs, attend webinars, and join relevant online communities. Being knowledgeable about the latest tools and strategies will make you stand out during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to reflect how your experience aligns with our mission and values, and don’t forget to showcase your passion for performance marketing!
We think you need these skills to ace Freelancer Senior Paid Media Specialist (Meta, TikTok & Google Ads)
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your hands-on experience with Meta, TikTok, and Google Ads. We want to see how you've successfully run campaigns and what results you've achieved—numbers speak volumes!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match our job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. We want to get to know you quickly!
Apply Through Our Website:Make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Act Second
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, TikTok, and Google Ads. Brush up on the latest trends, ad formats, and algorithms for each platform. Being able to discuss recent changes or features will show your expertise and passion for paid media.
✨Prepare Data-Driven Examples
Have a few solid examples ready that showcase your success with performance campaigns. Be prepared to discuss how you’ve optimised budgets, improved ROAS, or executed A/B tests. This will demonstrate your analytical skills and ability to drive results.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with designers, copywriters, and clients, be ready to talk about your experience in cross-functional teams. Share specific instances where your collaboration led to successful campaign outcomes, highlighting your communication skills.
✨Ask Insightful Questions
Prepare thoughtful questions about Act Second’s approach to performance marketing and their expectations for the role. This not only shows your interest but also helps you gauge if the company culture aligns with your values and work style.
