Head of Member Engagement and Marketing in Farnborough

Location: Hybrid, (Mondays in Farnborough, Hampshire)

ACS is the voice of the UK’s convenience sector, supporting retailers through insight, campaigns, networking, and advocacy. We are looking for a someone to reshape how retailers connect with and benefit from our work.

This is a high impact role focused on scaling member engagement through digital channels, strengthening key relationships, and modernising our marketing approach. You will redefine how retailers engage with and get value from ACS.

Key Responsibilities

Transform member engagement and marketing

• Build clear, simple routes for members to plug into ACS core activities; networking, insights and campaigns
• Overhaul CRM and email marketing to drive more targeted, impactful and effective communications activity
• Lead account management of existing members and identify, invite and engage prospective members

Scale member engagement through digital channels

• Develop and deliver a clear digital engagement strategy focused on the platforms most used by convenience retailers
• Oversee the creation of highly relevant, practical content tailored to retailers’ needs
• Work with colleagues across policy, communications and events to ensure a consistent digital presence that supports all ACS activity

Strategy and leadership

• As a member of the senior leadership team, set the strategic direction for member engagement and marketing, aligning activity with ACS’ wider organisational priorities
• Use data, insight and performance metrics to continuously refine engagement and demonstrate impact
• Provide leadership across the organisation to ensure a member first mindset, with all teams contributing to engagement and value delivery
• Line management of a part-time Communications Manager.
• Experience in engagement, marketing or community-building roles
• Strong understanding of social media growth, digital engagement and content creation
• Experience using CRM and targeted email marketing
• Ability to build relationships with business owners and senior stakeholders
• A commercial, outcomes-focused mindset