Chief Sales & Marketing Officer

Chief Sales & Marketing Officer\\n\\nCirca £130,000 depending on experience plus benefits \\n\\nHybrid working (2 days per week in the London Office) \\n\\nFull time hours, Permanent, Contract or Interim are all options \\n\\nOur client, is one of the UK’s biggest subscription clubs for spirit lovers, curating and delivering premium spirits, mixers, and treats to tens of thousands of members each month. As they scale beyond one offering and into broader spirits, ecommerce, and new channels, they are building a team that can turn unique customer proposition into a world-class omnichannel growth engine. \\n\\nThey are now at a strategic inflection point: with a desire to grow beyond its current subscription offering, and beyond the UK – thereby strengthening their customer economics, and providing better clarity for their mission and purpose.

They also wish to capitalise on their brand for those of whom subscription is not for them, through own-label products and other sales channels. To lead this next chapter, they are looking to hire a Chief Sales & Marketing Officer.   \\n\\nThe Opportunity:\\n\\nThis is a senior leadership role.

You will take ownership of all revenue-driving levers in the business – with direct control over product and customer proposition, and trading including performance marketing, ecommerce, CRM, customer retention, and digital experience.\\n\\nYou will lead and grow a cross-functional team focused on optimising every stage of the customer lifecycle – from evolving product market fit, to acquisition and long-term loyalty. You will work closely with the Co-Founder and the wider executive team to drive sustainable, profitable growth.\\n\\nKey Responsibilities:\\n\\nGrowth Strategy & Execution\\n\\nOwning Product and Customer end to end proposition, with refinements to the existing product sets and the development of new ones for new territories.  \\n\\t\\nOwn the end-to-end customer experience — from acquisition to retention.\\n\\t\\nDevelop and execute performance marketing strategies (paid social, search, affiliates, partnerships) to meet CAC, Payback, and ROAS goals.\\n\\t\\nChampion a data-driven test-and-learn culture for growth experiments across all channels.\\n\\nE-commerce & Subscription\\n\\nLead the ecommerce P&L, with full ownership of website trading, merchandising, CRO, and promotion planning.\\n\\t\\nOptimise the subscription funnel: conversion, onboarding, retention, and reactivation.\\n\\t\\nWork closely with Tech/Product to prioritise enhancements to the ecommerce and subscription platform.\\n\\nCRM & Lifecycle Marketing\\n\\nOversee segmentation, targeting, and automated customer journeys across email, SMS, push, and more.\\n\\t\\nIncrease CLTV and repeat purchase rate through hyper-relevant, insight-led campaigns.\\n\\t\\nImplement customer regular insight reviews through quantitative and qualitative research to gain deep understanding of the market and product proposition.\\n\\nBrand & Creative\\n\\nPartner with the Chief Brand Officer to guide the evolution of the brand as it expands beyond its current offering.\\n\\t\\nCollaborate with the Chief Brand Officer and in-house creative team to ensure data-informed planning supports brand and commercial objectives.\\n\\nTeam & Leadership\\n\\nLead, structure, and grow a high-performing cross-functional team covering acquisition, CRM, trading, and CX.\\n\\t\\nFoster a culture of commercial accountability and agility.\\n\\t\\nWork in close partnership with the Chief Brand Officer to ensure brand and commercial strategies are aligned and mutually supportive.\\n\\nWhat Success Looks Like\\n\\nEvolving customer proposition to delight customers and drive retention.\\n\\t\\nOptimised LTV:CAC ratio and payback.\\n\\t\\nSustained subscriber growth with reduced churn.\\n\\t\\nScaled ecommerce / B2B sales (beyond subscription) and improved conversion rate.\\n\\t\\nIncreased owned-label product adoption.\\n\\t\\nEmpowered and aligned team delivering against shared commercial KPIs.\\n\\nWho You Are:\\n\\nMust-Have Experience\\n\\n10+ years in senior leadership roles in high-growth DTC or ecommerce businesses together with experience of online, subscription based models. This is not a role for a first time CMO.\\n\\t\\nProven track record driving sustainable growth across paid and owned channels.\\n\\t\\nDeep understanding of ecommerce and subscription dynamics.\\n\\t\\nStrong commercial acumen – comfortable owning revenue and profit outcomes.\\n\\t\\nKnowledge of the alcohol market highly desirable\\n\\t\\nTeam leadership across marketing, CRM, and/or ecommerce disciplines.\\n\\nSkills & Attributes\\n\\nData-driven and analytical, but creative and customer-focused.\\n\\t\\nHands-on leadership style, not afraid to get into the details.\\n\\t\\nCollaborative team builder who works cross-functionally with product, finance, ops, and tech.\\n\\t\\nClear communicator and decision-maker.\\n\\t\\nExcited by the brand and mission – and ready to help evolve it.\\n\\nWhat is on offer:\\n\\nA high-impact leadership role at a profitable, scaling business with a loyal customer base.\\n\\t\\nHybrid working (2 days/week in London office).\\n\\t\\nCompetitive salary + performance-based bonus + potential equity.\\n\\t\\nGenerous holiday and pension contributions \\n\\t\\nA collaborative, entrepreneurial culture where your ideas will shape our clients next chapter.\\n\\nThis is more than just a job – it is an opportunity to make a significant impact on a fantastic company with a great culture.

If you consider yourself a top-class operator who thrives on challenges and delivering exceptional results, we would love to hear from you.\\n\\nFor further details on this role and other jobs, please submit your CV to Adam Curtis of ACS Recruitment Consultancy