At a Glance
- Tasks: Lead integrated marketing strategies and drive demand for aviation technology.
- Company: Join Acron Aviation, a growing player in aviation safety and operational performance.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Work closely with sales and product teams in a dynamic environment.
- Why this job: Make a real impact on global brand positioning and commercial success.
- Qualifications: Experience in B2B marketing, digital channels, and using AI tools.
The predicted salary is between 60000 - 80000 £ per year.
Location: Whiteley, UK, PO15 7AH
Office based: At least 3 days a week (Tuesday, Wednesday, Thursday)
About the Role
Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio. This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale. This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.
What You’ll Be Responsible For
- Demand Generation & Campaign Execution
- Develop and deliver integrated marketing campaigns aligned to business objectives
- Generate high-quality leads and contribute directly to sales pipeline growth
- Partner with sales and product teams to ensure alignment with customer needs and commercial priorities
- Digital Marketing & Search Visibility
- Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation
- Enhance visibility across both traditional search engines and AI-driven platforms
- Improve website performance including traffic, engagement, and conversion rates
- Brand Positioning & Thought Leadership
- Strengthen market positioning through compelling messaging and content
- Develop thought leadership initiatives, case studies, and success stories
- Support clear and differentiated product positioning across the portfolio
- Marketing Operations & Performance
- Manage marketing automation, lead nurturing workflows, and engagement programmes
- Define and track KPIs, reporting on marketing’s contribution to pipeline and ROI
- Use data insights to continuously optimise campaign performance
- Market Intelligence
- Conduct competitor analysis, customer research, and industry monitoring
- Identify emerging trends, opportunities, and risks to inform strategy
- Events & Industry Engagement
- Plan and deliver trade shows, webinars, conferences, and customer events
- Maximise event ROI, brand exposure, and lead generation outcomes
- Sales & Business Development Support
- Support the creation of RFP responses and sales materials
- Contribute to collateral and other resources that enable new business growth
What We’re Looking For
Essential Experience & Skills
- Experience in using multiple AI LLMs to augment and enhance core marketing activities
- Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector
- Proven success in delivering demand generation and lead nurturing programmes
- Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media
- Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar)
- Track record of delivering events such as trade shows, webinars, and conferences
- Analytical mindset with the ability to interpret data and drive actionable insights
- Experience using tools such as Google Analytics (GA4) and marketing reporting platforms
- Strong communication skills with the ability to influence stakeholders at all levels
- Excellent organisational and project management skills
- Proficiency with Microsoft Office tools
- A proactive, results-oriented approach with a focus on continuous improvement
Desirable
- Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager)
- Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends
- Experience developing thought leadership and content strategies
- Basic design or content creation skills using tools such as Canva or Adobe Creative Suite
Why Join Acron Aviation?
- Opportunity to shape marketing strategy in a growing, innovative aviation business
- Direct influence on commercial success and global brand positioning
- Collaborative environment with close alignment to sales and product teams
- Exposure to cutting-edge aviation safety and data intelligence solutions
Marketing Lead - Flight Data Intelligence employer: Acron Aviation
Acron Aviation is an exceptional employer, offering a dynamic and collaborative work environment in Whiteley, UK, where you can significantly influence the marketing strategy of a growing aviation technology business. With a strong focus on employee growth, you will have the opportunity to develop your skills in a high-impact role while working closely with sales and product teams to drive commercial success and enhance brand visibility. Enjoy the benefits of shaping innovative marketing campaigns and contributing to cutting-edge aviation safety solutions, all within a supportive culture that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Flight Data Intelligence
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Acron Aviation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Acron Aviation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Acron Aviation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Acron Aviation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Flight Data Intelligence
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Acron Aviation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Acron Aviation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Acron Aviation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Acron Aviation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Acron Aviation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Acron Aviation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
