At a Glance
- Tasks: Lead integrated marketing strategies and drive demand for aviation technology.
- Company: Join Acron Aviation, a growing player in aviation safety and operational performance.
- Benefits: Shape marketing strategy, influence global brand positioning, and collaborate with innovative teams.
- Other info: Work in a collaborative environment with excellent growth opportunities.
- Why this job: Make a real impact in a dynamic industry while enhancing your marketing skills.
- Qualifications: Experience in B2B marketing, digital channels, and using AI tools.
The predicted salary is between 50000 - 65000 £ per year.
Location: Whiteley, UK, PO15 7AH
Office based: At least 3 days a week (Tuesday, Wednesday, Thursday)
About the Role
Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio. This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi-channel campaigns that influence pipeline performance and market visibility on a global scale. This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.
What You’ll Be Responsible For
- Demand Generation & Campaign Execution - Develop and deliver integrated marketing campaigns aligned to business objectives; Generate high-quality leads and contribute directly to sales pipeline growth; Partner with sales and product teams to ensure alignment with customer needs and commercial priorities.
- Digital Marketing & Search Visibility - Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation; Enhance visibility across both traditional search engines and AI-driven platforms; Improve website performance including traffic, engagement, and conversion rates.
- Brand Positioning & Thought Leadership - Strengthen market positioning through compelling messaging and content; Develop thought leadership initiatives, case studies, and success stories; Support clear and differentiated product positioning across the portfolio.
- Marketing Operations & Performance - Manage marketing automation, lead nurturing workflows, and engagement programmes; Define and track KPIs, reporting on marketing’s contribution to pipeline and ROI; Use data insights to continuously optimise campaign performance.
- Market Intelligence - Conduct competitor analysis, customer research, and industry monitoring; Identify emerging trends, opportunities, and risks to inform strategy.
- Events & Industry Engagement - Plan and deliver trade shows, webinars, conferences, and customer events; Maximise event ROI, brand exposure, and lead generation outcomes.
- Sales & Business Development Support - Support the creation of RFP responses and sales materials; Contribute to collateral and other resources that enable new business growth.
What We’re Looking For
- Essential Experience & Skills - Experience in using multiple AI LLMs to augment and enhance core marketing activities; Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector; Proven success in delivering demand generation and lead nurturing programmes; Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media; Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar); Track record of delivering events such as trade shows, webinars, and conferences; Analytical mindset with the ability to interpret data and drive actionable insights; Experience using tools such as Google Analytics (GA4) and marketing reporting platforms; Strong communication skills with the ability to influence stakeholders at all levels; Excellent organisational and project management skills; Proficiency with Microsoft Office tools; A proactive, results-oriented approach with a focus on continuous improvement.
- Desirable - Experience managing paid social campaigns (e.g. LinkedIn Campaign Manager); Familiarity with Answer Engine Optimisation (AEO) and AI-led search trends; Experience developing thought leadership and content strategies; Basic design or content creation skills using tools such as Canva or Adobe Creative Suite.
Why Join Acron Aviation? - Opportunity to shape marketing strategy in a growing, innovative aviation business; Direct influence on commercial success and global brand positioning; Collaborative environment with close alignment to sales and product teams; Exposure to cutting-edge aviation safety and data intelligence solutions.
Marketing Lead - Flight Data Intelligence in Fareham employer: Acron Aviation
Acron Aviation is an exceptional employer, offering a dynamic work environment in Whiteley, UK, where you can significantly impact the aviation technology sector. With a strong focus on employee growth and collaboration, you'll have the opportunity to shape marketing strategies that drive commercial success while working alongside dedicated sales and product teams. Enjoy a culture of innovation and continuous improvement, along with the chance to engage with cutting-edge aviation safety solutions.
