Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead demand generation campaigns and execute targeted ABM strategies to drive sales.
- Company: Join a dynamic fintech company focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Why this job: Make a real impact by connecting marketing efforts directly to sales success.
- Qualifications: 3-5 years in B2B demand generation or ABM, preferably in fintech or SaaS.
- Other info: Be part of a fast-paced environment with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
This is a critical role in our marketing team. You\’ll lead the development and execution of scalable demand generation campaigns – paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts.
You\’ll be responsible for the full funnel: from awareness and engagement to pipeline acceleration – working closely with Sales, Product Marketing, and RevOps.
Key Responsibilities:
Demand Generation (60%)
- Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.
- Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced).
- Partner with the marketing team members to develop compelling assets and landing experiences.
- Manage lead nurturing programs and conversion workflows using HubSpot
- Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.
Account-Based Marketing (40%)
- Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales.
- Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).
- Use intent data and account intelligence tools (e.g., Cognism) to prioritise and engage accounts.
- Measure ABM effectiveness across engagement, pipeline velocity, and deal size.
Requirements:
- 3 – 5+ years in a B2B demand generation or ABM role – ideally within fintech, SaaS, or payments.
- Proven success running campaigns that directly contribute to sales pipeline and revenue.
- Hands-on experience with marketing automation (e.g. HubSpot)
- Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.
- Strong analytical mindset with the ability to test, iterate, and optimise channel performance.
- A strategic thinker with a bias for action – you know when to build, scale, or pivot.
- Exceptional stakeholder management and cross-functional collaboration skills.
- Familiarity with account intelligence, ABM orchestration, and enrichment tools.
- Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.).
As we scale, the Demand Generation & ABM Manager is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message – accelerating deal velocity and driving measurable impact across priority verticals.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
#J-18808-Ljbffr
Demand Generation & ABM Manager employer: Acquired.com
Contact Detail:
Acquired.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation & ABM Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend webinars, and join relevant groups. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in demand generation and ABM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Demand Generation & ABM Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in demand generation and ABM. Use keywords from the job description to show us you understand what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; share specific results you've achieved in previous roles. We love numbers, so if you can quantify your success in driving pipeline or revenue, do it!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who fits our culture, so don’t be afraid to show us who you are and why you’re passionate about this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Acquired.com
✨Know Your Metrics
Familiarise yourself with key performance indicators like MQLs, SQLs, and CPL. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the importance of data in demand generation.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation and ABM campaigns you've led. Highlight your role in planning, executing, and optimising these campaigns, especially in a B2B context. This will demonstrate your hands-on experience and strategic thinking.
✨Understand the Market Landscape
Brush up on the UK and European payments landscape, including trends like open banking and VRPs. Being knowledgeable about the industry will help you connect your experience to the company's needs and show that you're genuinely interested in the role.
✨Collaboration is Key
Be prepared to discuss how you've worked with cross-functional teams, particularly Sales and Product Marketing. Share examples of how you’ve collaborated to create compelling assets or improve campaign performance, as this role requires strong stakeholder management skills.
