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- Tasks: Lead demand generation campaigns and execute targeted ABM strategies to drive sales.
- Company: Join a dynamic fintech company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact by connecting marketing efforts directly to sales success.
- Qualifications: 3-5 years in B2B demand generation or ABM, preferably in fintech or SaaS.
- Other info: Be part of a fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 36000 - 60000 £ per year.
This is a critical role in our marketing team. You\’ll lead the development and execution of scalable demand generation campaigns – paired with laser-focused Account-Based Marketing (ABM) programs to penetrate and convert high-value target accounts. You will be responsible for the full funnel: from awareness and engagement to pipeline acceleration – working closely with Sales, Product Marketing, and RevOps.
Responsibilities
Demand Generation (60%)
- Plan, execute, and optimise integrated marketing campaigns across paid media, content syndication, email, and webinars to drive inbound and outbound pipeline.
- Own and manage campaign performance metrics (MQLs, SQLs, CPL, pipeline influenced).
- Partner with the marketing team members to develop compelling assets and landing experiences.
- Manage lead nurturing programs and conversion workflows using HubSpot.
- Run paid LinkedIn, Google, and programmatic campaigns focused on acquisition and remarketing.
Account-Based Marketing (40%)
- Build and execute ABM programs targeting strategic accounts (1:1, 1:few, 1:many models) in partnership with Sales.
- Develop highly personalised messaging, assets, and outreach sequences tailored to industry verticals (e.g. lending, debt collection, subscription).
- Use intent data and account intelligence tools to prioritise and engage accounts.
- Measure ABM effectiveness across engagement, pipeline velocity, and deal size.
Requirements
- 3 – 5+ years in a B2B demand generation or ABM role – ideally within fintech, SaaS, or payments.
- Proven success running campaigns that directly contribute to sales pipeline and revenue.
- Hands-on experience with marketing automation (e.g. HubSpot).
- Comfortable building campaigns from scratch in a high-growth, often ambiguous environment.
- Strong analytical mindset with the ability to test, iterate, and optimise channel performance.
- A strategic thinker with a bias for action – you know when to build, scale, or pivot.
- Exceptional stakeholder management and cross-functional collaboration skills.
- Familiarity with account intelligence, ABM orchestration, and enrichment tools.
- Understanding of the UK and European payments landscape (e.g. VRPs, open banking, card acquiring, etc.).
As we scale, the Demand Generation & ABM Manager is essential to building a predictable, high-quality pipeline that fuels revenue growth. This role sits at the heart of our go-to-market strategy connecting marketing activity directly to sales outcomes. By combining data-driven demand programs with strategic ABM plays, this person will ensure we’re engaging the right buyers, at the right time, with the right message – accelerating deal velocity and driving measurable impact across priority verticals.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
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Demand Generation & ABM Manager employer: Acquired.com
Contact Detail:
Acquired.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation & ABM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to demonstrate how you’ve driven demand and contributed to sales pipelines. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, even if they’re not hiring. Express your interest in their work and how you could add value, especially in demand generation and ABM roles.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience in B2B demand generation and ABM, and don’t forget to showcase your analytical mindset and strategic thinking.
We think you need these skills to ace Demand Generation & ABM Manager
Some tips for your application 🫡
Show Your Passion for Demand Generation: When writing your application, let us see your enthusiasm for demand generation and ABM. Share specific examples of campaigns you've led or contributed to, and how they made an impact. We love seeing candidates who are genuinely excited about driving results!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in B2B demand generation or ABM, especially in fintech or SaaS. We want to know how your skills align with our needs, so don’t be shy about showcasing your achievements!
Be Data-Driven: Since this role is all about metrics and performance, include any data or results from your previous campaigns. Whether it’s MQLs, SQLs, or pipeline influenced, we want to see how you’ve used analytics to drive success. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at Acquired.com
✨Know Your Metrics
Familiarise yourself with key performance indicators like MQLs, SQLs, and CPL. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the full funnel and can contribute to pipeline acceleration.
✨Showcase Your Campaign Success
Prepare specific examples of demand generation and ABM campaigns you've executed. Highlight your role in planning, executing, and optimising these campaigns, especially in a B2B context. Use data to back up your success stories!
✨Understand the Market Landscape
Brush up on the UK and European payments landscape, including trends like open banking and VRPs. Being knowledgeable about the industry will help you connect your experience to the company's needs and demonstrate your strategic thinking.
✨Collaboration is Key
Be ready to discuss how you've worked cross-functionally with sales, product marketing, and other teams. Share examples of how you’ve managed stakeholder relationships and collaborated to achieve common goals, as this role requires strong teamwork.
