At a Glance
- Tasks: Lead customer acquisition and drive growth for a high-growth DTC brand.
- Company: Join an established, innovative DTC consumer brand with a strong team.
- Benefits: Competitive salary, bonus, and the chance to shape business growth.
- Other info: Opportunity for career progression into a Director-level role.
- Why this job: Make a real impact while enjoying autonomy and resources of an established business.
- Qualifications: Experience in scaling DTC brands and strong performance marketing knowledge.
The predicted salary is between 90000 - 97500 £ per year.
There are plenty of Head of Growth roles where you inherit someone else's strategy, manage the numbers and keep the machine running. This isn't one of them. We're partnering with an established, high-growth DTC consumer brand to find someone who wants to take the next big step in their career. You might already be a Head of Growth. But equally, you could be an ambitious Growth Lead or Senior Growth Manager who has helped scale a DTC brand and is ready to take on significantly more ownership.
The opportunity
You’ll initially lead customer acquisition, with an established team of specialists covering Paid Social, PPC, SEO and Affiliates, plus £5m+ of annual digital investment to work with. You won't be walking into a broken function that needs rebuilding. A strong team, sophisticated data capability, and significant investment are already in place. Your job is to understand what's working, get close to the numbers and identify where the next phase of growth comes from. That could mean finding the next acquisition channel, improving the customer journey, changing how investment is allocated or spotting an opportunity in the data that everyone else has missed.
And the role gets bigger. Once you've embedded yourself and proven what you can do, the intention is for you to progressively take responsibility for CRM, Retention and Ecommerce, putting you on a path towards leading the wider DTC operation. For the right person, there is a genuine opportunity to progress into a Director-level role.
Who we're looking for
We're deliberately not looking for someone based purely on job title or years of experience. We want someone who can point to a DTC business they've helped grow and clearly explain: "This was the opportunity. This is what I did. And this was the impact."
- Experience within a scaling DTC subscription business
- Strong knowledge of customer acquisition and performance marketing
- A genuine understanding of CAC, LTV, retention, subscription economics and profitability
- An analytical mindset and curiosity to keep digging until you understand why something is happening
- A bias towards action rather than endless process
- The confidence to challenge people without arriving and assuming everything needs changing
- Most importantly, you'll still enjoy being close to the detail. This isn't a role for someone who wants to sit above the numbers and delegate everything downwards.
Why consider it?
Because it offers something increasingly difficult to find in DTC: The resources of an established business with the opportunity to still make a genuine mark on it. You'll inherit strong people, meaningful investment and excellent data infrastructure, but still have the autonomy to shape how the business grows. If you've spent the last few years helping someone else build their DTC success story and feel ready to own a much bigger piece of the next one, we'd love to hear from you.
Head of Growth Marketing in Newcastle upon Tyne employer: Acquire
Acquire is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the DTC space. With a strong focus on employee growth, you will have access to extensive resources and mentorship as you transition from performance marketing to a broader strategic role, all while working in a vibrant environment that encourages creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Acquire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Acquire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Acquire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Acquire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Acquire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Acquire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Acquire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Acquire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Acquire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Acquire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
