At a Glance
- Tasks: Lead growth marketing for a fast-growing DTC dog brand and drive real impact.
- Company: Join a dynamic DTC brand that's scaling rapidly in the US market.
- Benefits: Competitive salary, performance bonuses, and the chance to work remotely.
- Other info: Build a high-performing team and culture in a fast-paced environment.
- Why this job: Take ownership of growth strategies and see your efforts translate into real revenue.
- Qualifications: Proven experience scaling DTC brands and a creative mindset for growth.
The predicted salary is between 90000 - 110000 £ per year.
This range is provided by Acquire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
You will help scale a DTC brand from $30M to $100M+ — and actually feel it happening. This isn’t a theory role. This is ownership at the exact moment it matters.
Our client is a fast-growing DTC dog brand that’s cracked the US market. In six months, the US went from 5% to 65% of revenue.
Next:
- Supplements launching in Q1/Q2 (the real growth lever)
- Global expansion
- A founder who needs a true growth owner, not another opinion
They need someone to take growth off their plate and turn momentum into scale.
What you’ll own (and the impact you’ll have):
- Creative-led Meta growth: Paid social works — but it’s messy. You’ll build a repeatable creative system: testing frameworks, hooks, angles, and storytelling that consistently win. Outcome: spend scales predictably into the millions because creative performance is engineered, not accidental.
- Influencer as a real revenue channel: Influencer is underdeveloped, not underperforming. You’ll systemise it: repeatable creator partnerships, affiliate structures, and attribution that proves ROI. Outcome: influencer grows from ~5% to 20%+ of revenue because the engine actually works.
- Supplement launch + LTV strategy: You’ll own the growth strategy behind the supplement launch — CAC, payback, retention, repeat purchase, and cross-sell. Outcome: supplements become a meaningful revenue driver, not a brand extension that looks good on decks.
- High-level performance leadership: You’re not in Ads Manager building campaigns — your team does that. But you review performance weekly, spot opportunities early, and coach with conviction because you understand why things work. Outcome: stronger execution across the board because decisions are guided by insight, not approval chains.
- Team build and culture: You’ll hire and shape the team beneath you (product marketing, CRM, creative). You’re not inheriting dysfunction — you’re building a growth culture. Outcome: a team that moves fast, thinks commercially, and compounds your impact.
You’ve done this before:
- You’ve scaled a DTC or subscription brand from $30–50M to $200M+ and were actually there during the growth.
- Creative is how you think about growth — hooks, UGC, angles, storytelling, testing.
- You’ve built influencer into something predictable, not "managed a budget."
- You understand unit economics, LTV, payback periods, and retention — not just acquisition.
- Experience in pet, supplements, or adjacent DTC is a big plus.
- You thrive in lean, high-ownership environments and move fast without needing consensus.
This is not for:
- Slide-first strategists
- SEM / Google Ads specialists
- Corporate marketers looking to "step down"
- Anyone without real DTC scale experience
If you want real ownership, real scale, and the chance to build something that actually grows — apply now.
Location: Remote (Europe)
Type: Full-time
Comp: £90–110k base + performance bonus
Start: Q1 2026
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail
Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London employer: Acquire
Join a dynamic and rapidly expanding DTC dog brand that offers you the unique opportunity to take ownership of growth marketing in a high-impact role. With a strong focus on creative-led strategies and a culture that fosters innovation, you'll be part of a team that values your insights and encourages professional development. Enjoy the flexibility of remote work while contributing to a brand that is not just about numbers, but about making a meaningful impact in the pet industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Acquire and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Acquire are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Acquire on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Acquire. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Acquire. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Acquire:Show us that you’ve done your homework! In your application, briefly mention what you admire about Acquire’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Acquire
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Acquire will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Acquire, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
