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- Tasks: Lead growth marketing for a fast-growing DTC dog brand and drive real impact.
- Company: Join a dynamic DTC brand that's scaling rapidly in the US market.
- Benefits: Competitive salary, performance bonuses, and the chance to work remotely.
- Why this job: Take ownership of growth strategies and see your efforts translate into real revenue.
- Qualifications: Proven experience scaling DTC brands and a creative mindset for growth.
- Other info: Build a high-performing team and culture in a fast-paced environment.
The predicted salary is between 90000 - 110000 £ per year.
This range is provided by Acquire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
You will help scale a DTC brand from $30M to $100M+ — and actually feel it happening. This isn’t a theory role. This is ownership at the exact moment it matters.
Our client is a fast-growing DTC dog brand that’s cracked the US market. In six months, the US went from 5% to 65% of revenue.
Next:
- Supplements launching in Q1/Q2 (the real growth lever)
- Global expansion
- A founder who needs a true growth owner, not another opinion
They need someone to take growth off their plate and turn momentum into scale.
What you’ll own (and the impact you’ll have):
- Creative-led Meta growth: Paid social works — but it’s messy. You’ll build a repeatable creative system: testing frameworks, hooks, angles, and storytelling that consistently win. Outcome: spend scales predictably into the millions because creative performance is engineered, not accidental.
- Influencer as a real revenue channel: Influencer is underdeveloped, not underperforming. You’ll systemise it: repeatable creator partnerships, affiliate structures, and attribution that proves ROI. Outcome: influencer grows from ~5% to 20%+ of revenue because the engine actually works.
- Supplement launch + LTV strategy: You’ll own the growth strategy behind the supplement launch — CAC, payback, retention, repeat purchase, and cross-sell. Outcome: supplements become a meaningful revenue driver, not a brand extension that looks good on decks.
- High-level performance leadership: You’re not in Ads Manager building campaigns — your team does that. But you review performance weekly, spot opportunities early, and coach with conviction because you understand why things work. Outcome: stronger execution across the board because decisions are guided by insight, not approval chains.
- Team build and culture: You’ll hire and shape the team beneath you (product marketing, CRM, creative). You’re not inheriting dysfunction — you’re building a growth culture. Outcome: a team that moves fast, thinks commercially, and compounds your impact.
You’ve done this before:
- You’ve scaled a DTC or subscription brand from $30–50M to $200M+ and were actually there during the growth.
- Creative is how you think about growth — hooks, UGC, angles, storytelling, testing.
- You’ve built influencer into something predictable, not "managed a budget."
- You understand unit economics, LTV, payback periods, and retention — not just acquisition.
- Experience in pet, supplements, or adjacent DTC is a big plus.
- You thrive in lean, high-ownership environments and move fast without needing consensus.
This is not for:
- Slide-first strategists
- SEM / Google Ads specialists
- Corporate marketers looking to "step down"
- Anyone without real DTC scale experience
If you want real ownership, real scale, and the chance to build something that actually grows — apply now.
Location: Remote (Europe)
Type: Full-time
Comp: £90–110k base + performance bonus
Start: Q1 2026
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail
Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London employer: Acquire
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who have experience with growth marketing. A casual chat can lead to opportunities you wouldn't find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in scaling brands. This is your chance to demonstrate how you’ve turned creative ideas into real revenue.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out directly to companies you admire. Express your interest and share how you can help them grow. We love seeing initiative!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always on the lookout for passionate individuals ready to make an impact in the DTC world.
We think you need these skills to ace Head of Growth Marketing – High-Growth DTC (600%+ YoY) in London
Some tips for your application 🫡
Show Your Growth Mindset: When you're writing your application, make sure to highlight your experience in scaling DTC brands. We want to see how you've taken a brand from $30M to $100M+ and the strategies you used. Be specific about your achievements and the impact you've made!
Be Creative with Your Storytelling: This role is all about creative-led growth, so don’t shy away from showcasing your storytelling skills in your application. Use engaging language to describe your past experiences and how you’ve built repeatable creative systems that drive results. Let your personality shine through!
Quantify Your Success: Numbers speak volumes! Make sure to include metrics that demonstrate your success in previous roles. Whether it’s improving revenue percentages or scaling influencer partnerships, we want to see the tangible results of your efforts. It helps us understand the impact you can bring to our team.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to see your application and get you into the conversation. Don’t miss out on this opportunity to join our fast-growing team!
How to prepare for a job interview at Acquire
✨Know Your Numbers
Make sure you’re well-versed in key metrics like CAC, LTV, and payback periods. Be ready to discuss how you've used these figures to drive growth in previous roles. This shows you understand the financial side of scaling a DTC brand.
✨Showcase Your Creative Process
Prepare to talk about your approach to building a creative-led growth strategy. Bring examples of successful campaigns you've led, focusing on how you developed testing frameworks and storytelling that resonated with audiences. This will highlight your hands-on experience.
✨Influencer Marketing Insights
Since influencer marketing is a key area for this role, come equipped with examples of how you've systemised influencer partnerships in the past. Discuss how you measured ROI and scaled these efforts, as this will demonstrate your ability to turn influencers into a revenue channel.
✨Cultural Fit and Team Building
Be prepared to discuss your leadership style and how you plan to build a growth culture within the team. Share experiences where you’ve shaped teams and fostered a fast-moving, commercially-minded environment. This will show you’re not just a strategist but a true leader.
