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For Companies At a Glance
- Tasks: Build and lead a world-class CRM studio, executing flawless campaigns across multiple channels.
- Company: High-growth FinTech company focused on innovative CRM solutions.
- Benefits: Competitive salary, growth opportunities, and the chance to shape a new team.
- Why this job: Create impactful standards and processes from scratch in a dynamic environment.
- Qualifications: Hands-on CRM experience, deep Braze knowledge, and strong technical skills.
- Other info: Autonomy to hire your team and innovate processes without micromanagement.
The predicted salary is between 60000 - 80000 £ per year.
Build a World-Class CRM Studio at a High-Growth FinTech. You know the difference between a campaign that works and a campaign that's been built properly. Our client is building a dedicated CRM studio — a centre of excellence for flawless campaign execution across email, in-app, push, and content cards. They are looking for a CRM Manager to build it from the ground up, establish the standards, lead a small team, and own the technical excellence that makes growth communications actually deliver.
What The Role Involves
You're building a system, not just executing campaigns. This role sits between strategy and execution. Growth teams will brief the candidate with ideas; they'll translate those into flawless builds in Braze.
- Key responsibilities:
- Building and leading the team — Develop a small CRM production team, establish workflows, set standards, and mentor people who care about craft.
- End-to-end execution — Own the build, testing, and deployment of every growth-focused campaign and automation in Braze across all channels.
- Technical excellence — Design modular components, templates, and naming conventions that make builds faster and more consistent. Ensure every campaign meets technical, regulatory, and performance standards.
- Rigorous QA — Implement a multi-stage quality assurance framework covering logic, data, rendering, targeting, and tracking. Nothing ships that isn't bulletproof.
- Continuous optimization — Identify opportunities to improve speed, performance, and sophistication. Explore new Braze features and integrations that elevate output.
- Process innovation — Build A/B testing frameworks, documentation, and systems that scale as the business grows.
The right candidate isn’t just running campaigns — they’re architecting how campaigns should be run.
Why This Role Stands Out
- You get to build something. Most CRM roles are inheriting a mess. This is a chance to establish standards from the ground up.
- Technical mastery gets respected. Here, you’re building something that’s visibly world-class. The work gets noticed.
- Leadership with teeth. You’re building and leading a team that makes things. Develop people, establish best practices, and shape the future of CRM at our client’s company.
- Braze expertise becomes leverage. Lead this function well, and you’re building a credential that makes you genuinely valuable in the market.
- Real product partnership. You’re translating strategy into execution and pushing back when something isn’t technically sound.
- Autonomy. Hire your team, build your processes, and own your domain. This isn’t heavily micromanaged.
What We’re Looking For
- You’ll have proven hands-on CRM production or operations experience — Ideally in a high-growth, data-driven environment (fintech, DTC, or similar).
- Deep Braze expertise — You know Canvas, Liquid, segmentation, catalogues, and data structures inside out.
- Technical confidence — You’re comfortable working with SQL, Liquid, JSON, and event structures.
- QA discipline — You understand CRM deliverability, multi-channel build processes, and what rigorous QA actually looks like.
- Process thinking — You’re obsessed with building systems that scale. You document, standardize, and continuously improve.
- Communication — You can translate technical constraints into language Growth teams understand, and vice versa.
Nice to have: Background in fintech or regulated industries, experience with data warehouses, or exposure to advanced Braze features like Liquid personalization.
If this sounds like your jam, apply now!
CRM Manager (Braze) in London employer: Acquire
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (Braze) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work with CRM tools like Braze. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best CRM campaigns and technical projects. This will give potential employers a taste of what you can do and how you think about building systems.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s CRM strategies. Understand their current campaigns and think about how you would improve them. This shows you're not just interested in the role but are ready to make an impact from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace CRM Manager (Braze) in London
Some tips for your application 🫡
Show Your Passion for CRM: Let us see your enthusiasm for building a world-class CRM studio! Share specific examples of campaigns you've executed and how you’ve improved processes in the past. This will help us understand your commitment to excellence.
Highlight Your Technical Skills: We want to know about your deep Braze expertise and technical confidence. Be sure to mention your experience with SQL, Liquid, and JSON, as well as any relevant projects that showcase your ability to work with data structures and integrations.
Demonstrate Leadership Experience: Since this role involves building and leading a team, share your previous leadership experiences. Talk about how you've mentored others, established workflows, or created a positive team culture. We’re looking for someone who can inspire and guide a small team!
Tailor Your Application: Make sure your application speaks directly to the job description. Use similar language and terminology to show us you understand what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Acquire
✨Know Your Braze Inside Out
Make sure you brush up on your Braze knowledge before the interview. Be ready to discuss how you've used Canvas, Liquid, and segmentation in past campaigns. The more specific examples you can provide about your technical expertise, the better!
✨Showcase Your Leadership Skills
Since this role involves building and leading a team, be prepared to share your experiences in mentoring and developing others. Think of specific instances where you established workflows or set standards that improved team performance.
✨Demonstrate Your Process Thinking
This position is all about building systems that scale. Come equipped with examples of how you've documented processes or implemented QA frameworks in previous roles. Highlight your obsession with continuous improvement and how it has benefited your past teams.
✨Communicate Like a Pro
You’ll need to bridge the gap between technical and non-technical teams. Practice explaining complex concepts in simple terms. Prepare to discuss how you've successfully translated strategy into execution while ensuring everyone is on the same page.