Lead CRM Manager (Braze)

Build a World-Class CRM Studio at a High-Growth FinTech

You know the difference between a campaign that works and a campaign that has been built properly. You\’ve probably been frustrated by teams that ship things that are technically half-baked. You might have said (more than once): \”If I was running this function, here\’s what I\’d do differently.\”

Our client is giving you the chance to do exactly that.

They\’re building a dedicated CRM studio — a centre of excellence for flawless campaign execution across email, in-app, push, and content cards. They\’re looking for a Lead CRM Manager to build it from the ground up, establish the standards, lead a small team, and own the technical excellence that makes growth communications actually deliver.

This is a hands-on leadership role where you get to shape how an entire function operates.

What The Role Involves

You are building a system, not just executing campaigns.

This role sits between strategy and execution. Growth teams will brief you with ideas; you\’ll translate those into flawless builds in Braze.

Key responsibilities:

• Building and leading the team — Develop a small CRM production team, establish workflows, set standards, and mentor people who care about craft
• End-to-end execution — Own the build, testing, and deployment of every growth-focused campaign and automation in Braze across all channels
• Technical excellence — Design modular components, templates, and naming conventions that make builds faster and more consistent. Ensure every campaign meets technical, regulatory, and performance standards
• Rigorous QA — Implement a multi-stage quality assurance framework covering logic, data, rendering, targeting, and tracking. Nothing ships that isn\’t bulletproof
• Continuous optimisation — Identify opportunities to improve speed, performance, and sophistication. Explore new Braze features and integrations that elevate output
• Process innovation — Build A/B testing frameworks, documentation, and systems that scale as the business grows

Why This Role Stands Out

You get to build something.

Most CRM roles are inheriting a mess. This is a chance to establish standards from the ground up. The successful hires\’ fingerprints will be on the entire function — workflows, templates, QA, team culture, the lot.

Technical mastery gets respected.

At most companies, CRM operations is invisible. Here, you\’re building something that\’s visibly world-class. The work gets noticed. Standards set the baseline for growth.

Leadership with teeth.

You\’re not a manager who sits in meetings — you\’re building and leading a team that makes things. Develop people, establish best practices, and shape the future of their CRM.

Braze expertise becomes leverage.

Deep Braze knowledge is rare. Lead this function well, and you\’re building a credential that makes you genuinely valuable in the market. Understand Braze at a depth most people never reach.

Real product partnership.

You\’re not taking orders from Growth; you\’re translating strategy into execution and pushing back when something isn\’t technically sound. Be a trusted advisor, not a service function.

Autonomy.

Hire your team, build your processes, and own your domain. This isn\’t heavily micromanaged.

What We\’re Looking For

You’ll have:

• Proven hands-on CRM production or operations experience — Ideally in a high-growth, data-driven environment (fintech, DTC, or similar)
• Deep Braze expertise — You know Canvas, Liquid, segmentation, catalogues, and data structures inside out. (Braze certification is a plus, but proven experience matters more)
• Technical confidence — You\’re comfortable working with SQL, Liquid, JSON, and event structures. You can partner with Engineering without needing hand-holding
• QA discipline — You understand CRM deliverability, multi-channel build processes, and what rigorous QA actually looks like
• Team leadership — You\’ve managed or mentored people. You know how to set standards and get people to care about quality
• Process thinking — You\’re obsessed with building systems that scale. You document, standardise, and continuously improve
• Communication — You can translate technical constraints into language Growth teams understand, and vice versa

Nice to have: Background in fintech or regulated industries, experience with data warehouses, or exposure to advanced Braze features like Liquid personalisation.

What Success Looks Like

• Month 1-2: Assess current function, understand gaps, and start building the team and establishing standards
• Month 3-6: QA framework is live, templates are modular, and builds are faster and more consistent
• Month 6+: Exploring new Braze features that elevate output, A/B testing is systematic, and the team is proud of what they ship

The Role in Numbers

• Hands-on + leadership — Build and lead, not just manage
• Autonomous — Own your domain; not constantly asking for permission
• Impact-visible — Every campaign that ships reflects the standards set
• Growth-focused — Our client is scaling; build the infrastructure that makes that possible

If this sounds like your jam, apply now.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing