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- Tasks: Lead growth marketing for a fast-growing DTC dog brand and drive real impact.
- Company: Join a dynamic DTC brand that's scaling rapidly in the US market.
- Benefits: Competitive salary, performance bonuses, and the chance to work remotely.
- Why this job: Own the growth strategy and see your efforts translate into significant revenue.
- Qualifications: Proven experience scaling DTC brands and a creative mindset for growth.
- Other info: Build a high-performing team and culture in a fast-paced environment.
The predicted salary is between 90000 - 110000 £ per year.
This range is provided by Acquire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
You’ll help scale a DTC brand from $30M to $100M+ — and actually feel it happening. This isn’t a theory role. This is ownership at the exact moment it matters.
What’s happening:
- Our client is a fast-growing DTC dog brand that’s cracked the US market. In six months, the US went from 5% to 65% of revenue.
- Next: Supplements launching in Q1/Q2 (the real growth lever).
- Global expansion.
- A founder who needs a true growth owner, not another opinion.
They need someone to take growth off their plate and turn momentum into scale.
What you’ll own (and the impact you’ll have):
- Creative-led Meta growth: Paid social works — but it’s messy. You’ll build a repeatable creative system: testing frameworks, hooks, angles, and storytelling that consistently win. Outcome: spend scales predictably into the millions because creative performance is engineered, not accidental.
- Influencer as a real revenue channel: Influencer is underdeveloped, not underperforming. You’ll systemise it: repeatable creator partnerships, affiliate structures, and attribution that proves ROI. Outcome: influencer grows from ~5% to 20%+ of revenue because the engine actually works.
- Supplement launch + LTV strategy: You’ll own the growth strategy behind the supplement launch — CAC, payback, retention, repeat purchase, and cross-sell. Outcome: supplements become a meaningful revenue driver, not a brand extension that looks good on decks.
- High-level performance leadership: You’re not in Ads Manager building campaigns — your team does that. But you review performance weekly, spot opportunities early, and coach with conviction because you understand why things work. Outcome: stronger execution across the board because decisions are guided by insight, not approval chains.
- Team build and culture: You’ll hire and shape the team beneath you (product marketing, CRM, creative). You’re not inheriting dysfunction — you’re building a growth culture. Outcome: a team that moves fast, thinks commercially, and compounds your impact.
You’ve done this before:
- You’ve scaled a DTC or subscription brand from $30–50M to $200M+ and were actually there during the growth.
- Creative is how you think about growth — hooks, UGC, angles, storytelling, testing.
- You’ve built influencer into something predictable, not “managed a budget.”
- You understand unit economics, LTV, payback periods, and retention — not just acquisition.
- Experience in pet, supplements, or adjacent DTC is a big plus.
- You thrive in lean, high-ownership environments and move fast without needing consensus.
This is not for:
- Slide-first strategists.
- SEM / Google Ads specialists.
- Corporate marketers looking to “step down.”
- Anyone without real DTC scale experience.
The role:
- Location: Remote (Europe)
- Type: Full-time
- Comp: £90–110k base + performance bonus
- Start: Q1 2026
If you want real ownership, real scale, and the chance to build something that actually grows — apply now.
Seniority level: Director
Employment type: Full-time
Job function: Marketing
Industries: Retail
Head of Growth Marketing – High-Growth DTC (600%+ YoY) employer: Acquire
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth Marketing – High-Growth DTC (600%+ YoY)
✨Tip Number 1
Network like a pro! Reach out to people in the DTC space, especially those who have experience with growth marketing. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your results! When you get the chance to chat with recruiters or during interviews, make sure to highlight specific metrics from your past roles. Talk about how you scaled revenue or improved performance — numbers speak louder than words!
✨Tip Number 3
Be ready to discuss your creative strategies! Since this role is all about building a repeatable creative system, come prepared with examples of successful campaigns you've led. Share your thought process behind hooks, angles, and storytelling that drove real results.
✨Tip Number 4
Apply through our website! We want to see your application and get to know you better. Make sure to tailor your CV and cover letter to reflect your experience in scaling DTC brands, and let us know why you're the perfect fit for this growth-focused role!
We think you need these skills to ace Head of Growth Marketing – High-Growth DTC (600%+ YoY)
Some tips for your application 🫡
Show Your Growth Mindset: When you’re writing your application, make sure to highlight your experience in scaling DTC brands. We want to see how you've turned growth theories into real results, so share specific examples of your past successes!
Be Creative and Authentic: This role is all about creative-led growth, so let your personality shine through in your application. Use storytelling to convey your journey and how your creative strategies have made an impact in previous roles.
Know Your Numbers: We love data-driven decision-making! Make sure to include your understanding of unit economics, LTV, and CAC in your application. Show us that you can back up your strategies with solid metrics and insights.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Acquire
✨Know Your Numbers
Before the interview, brush up on key metrics related to DTC growth, such as CAC, LTV, and retention rates. Be ready to discuss how you've used these metrics in past roles to drive growth and make data-driven decisions.
✨Showcase Your Creative Process
Prepare to talk about your approach to building a repeatable creative system. Bring examples of successful campaigns you've led, focusing on the hooks, angles, and storytelling that made them work. This will demonstrate your hands-on experience and strategic thinking.
✨Influencer Marketing Insights
Since influencer marketing is a key focus for this role, come equipped with insights on how you've developed partnerships and measured ROI in previous positions. Discuss specific strategies that turned influencer channels into significant revenue streams.
✨Cultural Fit and Team Building
Be ready to discuss your philosophy on team building and culture. Share examples of how you've shaped teams in high-growth environments, emphasising your ability to foster a fast-moving, commercially-minded culture that aligns with the company's goals.
