At a Glance
- Tasks: Shape and launch innovative digital products with real impact.
- Company: Fast-growing consumer group with a focus on digital innovation.
- Benefits: Competitive salary, remote-first work, and board-level support for your ideas.
- Other info: Opportunity to build teams and make a long-term impact.
- Why this job: Own the entire product journey from insight to launch and performance.
- Qualifications: Experience in DTC, e-commerce, or subscription businesses required.
The predicted salary is between 90000 - 95000 £ per year.
Build what’s next. Launch it at scale. Own the impact. This is not a roadmap role. It’s not delivery-only. And it’s definitely not “innovation theatre”. This is a rare opportunity to identify, shape and launch new digital products and propositions, with genuine board backing, real investment, and the freedom to move fast. If you’re someone who loves the front end of product, spotting opportunities, validating ideas, building the business case, and then seeing something real go live, this role was designed for you.
Why this role exists
A fast-growing, multi-brand consumer group has built a central digital function that’s already delivering. Now the focus has shifted to the next question: “What should we build next, and why?” You’ll be the person answering that. The group is investing heavily in digital capability, centralised platforms, and customer experience. What’s missing is a senior, commercially minded product leader who can identify the right opportunities turn insight into compelling propositions and carry them from idea → validation → launch → performance. This is a new role with a blank sheet of paper and full senior sponsorship.
What you’ll actually do
You’ll sit at the intersection of customer insight, technology, data and commercial strategy, working directly with senior leaders and brand CEOs. In practice, that means you will:
- uncover real customer problems and unmet needs through research, insight and market analysis
- spot where emerging tech, behaviour and commercial opportunity intersect
- shape new digital products, services or journeys — and decide which are worth pursuing
- build clear business cases and influence senior stakeholders to invest
- lead experimentation: prototypes, MVPs, test-and-learn
- own performance post-launch — including commercial outcomes
- make confident go / no-go decisions
You won’t be handed a mature team or rigid process. You’ll help shape how this function works as it grows.
Who this is for
This role is ideal if you’re currently a:
- Senior Product Manager / Product Lead
- Head of Product / Product Strategy Lead
- Senior product or business strategist with real delivery experience
And you:
- have strong experience in DTC, e-commerce or subscription businesses
- are equally comfortable in research, strategy, delivery oversight and commercial thinking
- enjoy ambiguity and autonomy more than rigid structures
- can influence senior stakeholders with evidence, not opinions
- care deeply about building things that customers actually value
This is not a consultancy-style role. It’s for someone who wants to stay close to reality, delivery and outcomes.
What’s in it for you
- A genuine blank canvas — you’re not inheriting someone else’s roadmap
- Board-level backing for innovation and new product development
- The chance to launch new propositions across multiple brands and markets
- Real ownership — from insight to launch to performance
- High visibility and influence without corporate red tape
- The opportunity to build teams, capability and long-term impact
As the hiring manager put it: “You’d be hard-pressed to find another role that lets you do this, this fast, with this level of support.”
Practical details
- Salary: £90,000 – £95,000 base plus bonus
- Working model: Remote-first (within the UK)
- Travel: Occasional, when it adds value (research, workshops, conferences)
Interested? If you’re excited by the idea of finding what’s next, building it properly, and seeing it scale, this is one of those roles that doesn’t come up often. Apply to start a conversation.
Head of Digital Product Strategy (DTC Pet Brand) employer: Acquire
Join a fast-growing, multi-brand consumer group that offers an exceptional opportunity for the Head of Digital Product Strategy. With board-level backing and a remote-first working model, you will have the freedom to innovate and launch new digital products that genuinely impact customers. The company fosters a dynamic work culture that values autonomy, creativity, and collaboration, providing ample opportunities for personal and professional growth in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Product Strategy (DTC Pet Brand)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Acquire are looking for when hiring for a Head of Digital Product Strategy (DTC Pet Brand).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Acquire for the Head of Digital Product Strategy (DTC Pet Brand), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Acquire as a Head of Digital Product Strategy (DTC Pet Brand), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Acquire’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Product Strategy (DTC Pet Brand).
We think you need these skills to ace Head of Digital Product Strategy (DTC Pet Brand)
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Acquire, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Acquire's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Acquire. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Acquire
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Acquire uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Acquire. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
