At a Glance
- Tasks: Shape and launch innovative digital products with real impact.
- Company: Fast-growing consumer group with a focus on digital innovation.
- Benefits: Competitive salary, remote-first work, and board-level support for your ideas.
- Other info: Opportunity to build teams and make a long-term impact.
- Why this job: Own the entire product journey from insight to launch and performance.
- Qualifications: Experience in DTC, e-commerce, or subscription businesses required.
The predicted salary is between 90000 - 95000 £ per year.
Build what’s next. Launch it at scale. Own the impact. This is not a roadmap role. It’s not delivery-only. And it’s definitely not “innovation theatre”. This is a rare opportunity to identify, shape and launch new digital products and propositions, with genuine board backing, real investment, and the freedom to move fast. If you’re someone who loves the front end of product, spotting opportunities, validating ideas, building the business case, and then seeing something real go live, this role was designed for you.
Why this role exists
A fast-growing, multi-brand consumer group has built a central digital function that’s already delivering. Now the focus has shifted to the next question: “What should we build next, and why?” You’ll be the person answering that. The group is investing heavily in digital capability, centralised platforms, and customer experience. What’s missing is a senior, commercially minded product leader who can identify the right opportunities turn insight into compelling propositions and carry them from idea → validation → launch → performance. This is a new role with a blank sheet of paper and full senior sponsorship.
What you’ll actually do
You’ll sit at the intersection of customer insight, technology, data and commercial strategy, working directly with senior leaders and brand CEOs. In practice, that means you will:
- uncover real customer problems and unmet needs through research, insight and market analysis
- spot where emerging tech, behaviour and commercial opportunity intersect
- shape new digital products, services or journeys — and decide which are worth pursuing
- build clear business cases and influence senior stakeholders to invest
- lead experimentation: prototypes, MVPs, test-and-learn
- own performance post-launch — including commercial outcomes
- make confident go / no-go decisions
You won’t be handed a mature team or rigid process. You’ll help shape how this function works as it grows.
Who this is for
This role is ideal if you’re currently a:
- Senior Product Manager / Product Lead
- Head of Product / Product Strategy Lead
- Senior product or business strategist with real delivery experience
And you:
- have strong experience in DTC, e-commerce or subscription businesses
- are equally comfortable in research, strategy, delivery oversight and commercial thinking
- enjoy ambiguity and autonomy more than rigid structures
- can influence senior stakeholders with evidence, not opinions
- care deeply about building things that customers actually value
This is not a consultancy-style role. It’s for someone who wants to stay close to reality, delivery and outcomes.
What’s in it for you
- A genuine blank canvas — you’re not inheriting someone else’s roadmap
- Board-level backing for innovation and new product development
- The chance to launch new propositions across multiple brands and markets
- Real ownership — from insight to launch to performance
- High visibility and influence without corporate red tape
- The opportunity to build teams, capability and long-term impact
As the hiring manager put it: “You’d be hard-pressed to find another role that lets you do this, this fast, with this level of support.”
Practical details
- Salary: £90,000 – £95,000 base plus bonus
- Working model: Remote-first (within the UK)
- Travel: Occasional, when it adds value (research, workshops, conferences)
Interested? If you’re excited by the idea of finding what’s next, building it properly, and seeing it scale, this is one of those roles that doesn’t come up often. Apply to start a conversation.
Head of Digital Product Strategy (DTC Pet Brand) employer: Acquire
Join a fast-growing, multi-brand consumer group that offers an exceptional opportunity for the Head of Digital Product Strategy. With board-level backing and a remote-first working model, you will have the freedom to innovate and launch new digital products that genuinely impact customers. The company fosters a dynamic work culture that values autonomy, creativity, and collaboration, providing ample opportunities for personal and professional growth in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Product Strategy (DTC Pet Brand)
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you a leg up during interviews.
✨Tip Number 3
Prepare for those tricky questions! Think about how your past experiences align with the role's requirements. Be ready to share specific examples of how you've identified opportunities and driven product success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Head of Digital Product Strategy (DTC Pet Brand)
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for digital products and how you’ve made an impact in previous roles.
Showcase Your Experience:Make sure to highlight your relevant experience in DTC, e-commerce, or subscription businesses. We’re looking for someone who can demonstrate their ability to turn insights into compelling propositions, so give us examples of how you've done this before!
Focus on Results:We love seeing tangible outcomes! In your application, mention specific projects where you’ve led from idea to launch and the performance results that followed. This will help us understand how you can own the impact in this role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we can’t wait to start a conversation with you!
How to prepare for a job interview at Acquire
✨Know Your Product Strategy Inside Out
Before the interview, dive deep into the company's current digital products and strategies. Understand their market position, customer needs, and any recent innovations they've launched. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in shaping their future.
✨Prepare to Discuss Real-World Examples
Be ready to share specific examples from your past roles where you've successfully identified opportunities, validated ideas, and launched products. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your ability to drive results and influence stakeholders.
✨Showcase Your Analytical Skills
Since this role involves a lot of data analysis and market research, prepare to discuss how you've used data to inform product decisions in the past. Bring examples of how you've uncovered customer insights and turned them into actionable strategies that led to successful product launches.
✨Embrace the Ambiguity
This role thrives on autonomy and navigating uncertainty. Be prepared to discuss how you've managed projects without rigid structures and how you approach decision-making in ambiguous situations. Highlight your adaptability and willingness to experiment, as this will resonate well with the hiring team.
