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For Companies At a Glance
- Tasks: Lead the creation of a structured retention marketing strategy from scratch.
- Company: Join a beloved D2C brand with passionate customers and impressive growth.
- Benefits: Enjoy a competitive salary, hybrid working, and comprehensive benefits.
- Why this job: Make a real impact on customer retention and revenue in a fast-growing company.
- Qualifications: Experience in building retention marketing functions and demonstrating clear ROI.
- Other info: This is a 12-month fixed-term contract with significant growth potential.
The predicted salary is between 63000 - 84000 £ per year.
This position is only available to suitable candidates who are immediately available or have a minimal notice period due to the need to start ASAP.
Ready to Transform 5% Revenue Contribution into 15%+ at a Scale-Up Targeting £150M This Year? Are you a CRM visionary who gets excited about untapped potential? A beloved D2C brand with incredible product-market fit, passionate customers who have been buying for years, and organic growth that most companies can only dream of. The only thing missing? A structured retention strategy. That’s where you come in.
Why This Role Will Accelerate Your Career
- Zero-to-One Impact Opportunity
- Build an entire retention marketing function from scratch
- Own the strategy that will more than double CRM revenue contribution
- Create lifecycle journeys, onboarding flows, and churn prevention strategies where none exist
- Your fingerprints on every customer touchpoint going forward
Immediate Business Impact
- Currently, only 5-10% of revenue comes from CRM
- Customers from 2020 are still actively purchasing - incredible natural retention to amplify
- Modern Braze platform ready to maximize
- All the foundational data engineering work is complete - you can focus on strategy and execution
Perfect Career Positioning
- Lead a growing team of 2 in a scaling business
- Report directly to an experienced marketing leader who values impact over politics
- Join during a period of explosive growth - ranked among UK’s fastest-growing tech companies
- Gain experience with a premium consumer brand that families genuinely love
Creative Freedom
- No legacy systems or "that’s how we’ve always done it" mentality
- Build customer-first communication strategies across email, SMS, push, and content cards
- Work with beloved IP and premium content
What You’ll Achieve in 12 Months
- Transform this business by creating and implementing:
- Structured lifecycle marketing journeys that guide customers from onboarding to advocacy
- Data-driven retention strategies that maximize customer lifetime value
- Omnichannel communication experiences that feel personal and valuable
- Measurable impact on revenue and customer engagement metrics
You’ll work alongside passionate brand, product, and content teams who are as committed to excellence as you are.
The Ideal Candidate
You’re the CRM leader who:
- Has built or scaled retention marketing functions in D2C scale-ups
- Can demonstrate clear ROI from your CRM strategies (we want to see the numbers!)
- Thrives in "figure it out as you go" environments rather than following playbooks
- Is analytically rigorous but creatively ambitious
- Has experience across multiple channels (email, SMS, push, direct mail)
- Preferably has Braze experience (though platform expertise matters more than specific tools)
You’re excited by:
- Building something meaningful that impacts families worldwide
- Having the autonomy to shape strategy from day one
- Working with a product that generates genuine word-of-mouth advocacy
- Joining a business at an inflection point in its growth journey
What’s In It For You
- Competitive Package: £75,000 - £95,000 + comprehensive benefits
- Flexibility: Hybrid working, minimum 1 day per week in London (King's Cross area)
- Duration: 12-month fixed-term contract
- Growth: Join a company targeting £150M revenue with ambitious expansion plans
- Plus: Work with a beloved consumer brand, modern tech stack, collaborative culture, and the satisfaction of building something that genuinely improves family life.
If you’re a results-driven CRM leader who wants to make a significant impact at a fast-growing, purpose-driven business, we want to hear from you.
Next Steps: Ready to learn more? Apply now for a confidential discussion about this unique opportunity to shape the future of customer retention at one of the UK’s most exciting growth companies.
Head of CRM (12-month FTC) employer: Acquire
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM (12-month FTC)
✨Tip Number 1
Make sure to highlight your experience in building or scaling retention marketing functions in D2C scale-ups during any conversations. This will show that you understand the unique challenges and opportunities in this space.
✨Tip Number 2
Prepare to discuss specific examples of how you've demonstrated clear ROI from your CRM strategies. Being able to share quantifiable results will set you apart as a candidate who can deliver measurable impact.
✨Tip Number 3
Familiarise yourself with the Braze platform, even if you have experience with other tools. Showing that you're proactive about learning the tech stack they use will demonstrate your commitment to hitting the ground running.
✨Tip Number 4
Emphasise your ability to thrive in dynamic environments where you need to 'figure it out as you go'. This role requires creativity and adaptability, so showcasing your problem-solving skills will resonate well with the hiring team.
We think you need these skills to ace Head of CRM (12-month FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in building or scaling retention marketing functions, especially in D2C environments. Use specific metrics to demonstrate the ROI of your previous CRM strategies.
Craft a Compelling Cover Letter: In your cover letter, express your excitement about the opportunity to create structured lifecycle marketing journeys. Mention how your analytical skills and creative ambitions align with the company's goals.
Showcase Relevant Experience: When detailing your work history, focus on your achievements across multiple channels like email, SMS, and push notifications. If you have experience with Braze or similar platforms, be sure to highlight that as well.
Prepare for the Interview: Be ready to discuss your approach to developing data-driven retention strategies and how you would create omnichannel communication experiences. Think of examples where you've made a measurable impact on revenue and customer engagement metrics.
How to prepare for a job interview at Acquire
✨Showcase Your CRM Success Stories
Prepare to discuss specific examples of how you've built or scaled retention marketing functions in previous roles. Be ready to share the numbers that demonstrate clear ROI from your strategies, as this will resonate with the company's focus on measurable impact.
✨Emphasise Your Creative and Analytical Skills
This role requires a balance of creativity and analytical rigor. Highlight instances where you've successfully combined data-driven insights with innovative marketing strategies, especially in D2C environments. This will show that you can thrive in a 'figure it out as you go' setting.
✨Understand Their Customer Base
Familiarise yourself with the brand's products and their customer demographics. Being able to speak about how you would create customer-first communication strategies tailored to their audience will demonstrate your commitment and understanding of the role's requirements.
✨Prepare Questions About Their Growth Plans
Show your enthusiasm for the company's future by preparing insightful questions about their ambitious expansion plans and how the CRM function fits into that vision. This not only shows your interest but also your strategic thinking regarding the role's impact on overall business growth.
