French Marketing Manager - Outdoor Adventure Brand

Ever wondered what it would be like to spearhead the European expansion of a rapidly growing outdoor brand that’s completely changing how people experience adventure? You’re working with a brand whose content consistently goes viral, whose community grows by thousands weekly, and whose products have shifted an entire market category from niche to mainstream.

Why This Opportunity Will Change Your Career

Our client has taken a traditional outdoor product and made it accessible to everyone. What was once exclusively for serious off-roaders has become the go-to choice for weekend adventurers, festival-goers, and anyone wanting to explore off the beaten track. They’ve built the kind of engaged community that most brands spend years trying to create. Their social content regularly hits millions of views, they’ve got a passionate customer base that creates endless user-generated content, and they’re growing faster than they can keep up with.

But here’s what makes this role special. They’re profitable, scaling rapidly, and ready to prove their home market success can be replicated internationally. France is their strategic focus, and they need someone who truly understands the market to lead this expansion. This isn’t just another marketing role. This is your chance to become the architect of European expansion for a brand that’s redefining outdoor adventure.

What You’ll Actually Be Doing

• Build the French Market from Scratch
• Source and manage the best PR and influencer agencies that understand outdoor culture
• Create campaigns that resonate with French adventure enthusiasts
• Navigate cultural nuances and local market requirements
• Adapt successful UK marketing strategies for the French market
• Work directly with their performance marketing team to optimize campaigns locally
• Build relationships with French content creators and brand ambassadors
• Help establish their physical presence in France through retail partnerships
• Create the European expansion playbook for future market entries
• Provide direct market insights to senior leadership team

Who You Are (And Why You’re Perfect for This)

You’re probably working at an established outdoor or sports brand right now, maybe feeling a bit constrained by corporate processes. You love the industry, but you’re craving something with more impact, more autonomy, more growth potential.

You’ve Got the Experience:

• Native French speaker with deep understanding of the French consumer market
• Proven experience in social media, influencer marketing, or brand activation
• Background in outdoor, sports, or lifestyle brands preferred
• Hands-on mentality with strong commercial instincts

You’re Ready for the Next Level:

• Want to move beyond being another team member in a large organization
• Looking for a role where your strategic input directly shapes business direction
• Excited by the challenge of building international markets from the ground up
• Comfortable working in a fast-paced, high-growth environment

What’s In It for You

• Career Growth: This role has senior leadership written all over it. Successful expansion of the French market positions you to lead broader European operations.
• Real Impact: Your work will directly determine international success. High responsibility, high reward.
• Flexibility: They care about finding the right person, whether you’re UK-based wanting to work on France, or France-based happy to collaborate with UK teams.
• Scale: They’re already seeing strong early traction in European markets. You’ll have proper budget and resources to make a real difference.

Ready to Make Your Mark?

If you think, "This sounds exactly like the opportunity I’ve been waiting for," then we should talk. Our client values innovation, community, and authentic adventure. They need someone who shares that passion and can bring the same energy to the French market.

Interested? Send us your CV and tell us why you’re the right person to lead this brand into France. We want to understand your approach and what excites you about this opportunity.