Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the French market expansion for a dynamic outdoor adventure brand.
- Company: Join a rapidly growing brand transforming outdoor experiences for everyone.
- Benefits: Enjoy career growth, flexibility, and the chance to make a real impact.
- Why this job: Be part of a passionate community redefining adventure with viral content.
- Qualifications: Native French speaker with experience in social media and outdoor brands.
- Other info: This role offers autonomy and the opportunity to shape European operations.
The predicted salary is between 43200 - 72000 £ per year.
Ever wondered what it would be like to spearhead the European expansion of a rapidly growing outdoor brand that’s completely changing how people experience adventure? You’re working with a brand whose content consistently goes viral, whose community grows by thousands weekly, and whose products have shifted an entire market category from niche to mainstream.
Why This Opportunity Will Change Your Career
Our client has taken a traditional outdoor product and made it accessible to everyone. What was once exclusively for serious off-roaders has become the go-to choice for weekend adventurers, festival-goers, and anyone wanting to explore off the beaten track. They’ve built the kind of engaged community that most brands spend years trying to create. Their social content regularly hits millions of views, they’ve got a passionate customer base that creates endless user-generated content, and they’re growing faster than they can keep up with.
But here’s what makes this role special. They’re profitable, scaling rapidly, and ready to prove their home market success can be replicated internationally. France is their strategic focus, and they need someone who truly understands the market to lead this expansion. This isn’t just another marketing role. This is your chance to become the architect of European expansion for a brand that’s redefining outdoor adventure.
What You’ll Actually Be Doing
- Build the French Market from Scratch
- Source and manage the best PR and influencer agencies that understand outdoor culture
- Create campaigns that resonate with French adventure enthusiasts
- Navigate cultural nuances and local market requirements
- Adapt successful UK marketing strategies for the French market
- Work directly with their performance marketing team to optimize campaigns locally
- Build relationships with French content creators and brand ambassadors
- Help establish their physical presence in France through retail partnerships
- Create the European expansion playbook for future market entries
- Provide direct market insights to senior leadership team
Who You Are (And Why You’re Perfect for This)
You’re probably working at an established outdoor or sports brand right now, maybe feeling a bit constrained by corporate processes. You love the industry, but you’re craving something with more impact, more autonomy, more growth potential.
You’ve Got the Experience:
- Native French speaker with deep understanding of the French consumer market
- Proven experience in social media, influencer marketing, or brand activation
- Background in outdoor, sports, or lifestyle brands preferred
- Hands-on mentality with strong commercial instincts
You’re Ready for the Next Level:
- Want to move beyond being another team member in a large organization
- Looking for a role where your strategic input directly shapes business direction
- Excited by the challenge of building international markets from the ground up
- Comfortable working in a fast-paced, high-growth environment
What’s In It for You
- Career Growth: This role has senior leadership written all over it. Successful expansion of the French market positions you to lead broader European operations.
- Real Impact: Your work will directly determine international success. High responsibility, high reward.
- Flexibility: They care about finding the right person, whether you’re UK-based wanting to work on France, or France-based happy to collaborate with UK teams.
- Scale: They’re already seeing strong early traction in European markets. You’ll have proper budget and resources to make a real difference.
Ready to Make Your Mark?
If you think, "This sounds exactly like the opportunity I’ve been waiting for," then we should talk. Our client values innovation, community, and authentic adventure. They need someone who shares that passion and can bring the same energy to the French market.
Interested? Send us your CV and tell us why you’re the right person to lead this brand into France. We want to understand your approach and what excites you about this opportunity.
Contact Detail:
Acquire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land French Marketing Manager - Outdoor Adventure Brand
✨Tip Number 1
Familiarise yourself with the outdoor adventure market in France. Understand the key players, trends, and consumer behaviours. This knowledge will help you speak confidently about how you can contribute to the brand's expansion.
✨Tip Number 2
Network with professionals in the French outdoor and sports industry. Attend relevant events or join online communities to connect with influencers and potential collaborators who can support your initiatives.
✨Tip Number 3
Showcase your understanding of cultural nuances in your conversations. Be prepared to discuss how you would adapt UK marketing strategies to resonate with French consumers, demonstrating your ability to bridge cultural gaps.
✨Tip Number 4
Prepare examples of successful campaigns you've led in the past, particularly those that involved influencer marketing or community engagement. Highlight how these experiences can translate into success for the brand in France.
We think you need these skills to ace French Marketing Manager - Outdoor Adventure Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in outdoor or sports brands, social media, and influencer marketing. Emphasise your understanding of the French consumer market and any previous successes in similar roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for outdoor adventure and how it aligns with the brand's mission. Discuss your vision for expanding their presence in France and how your skills can contribute to their growth.
Showcase Cultural Understanding: Demonstrate your knowledge of the French market by including examples of successful campaigns or strategies you've implemented in the past. Highlight your ability to navigate cultural nuances and adapt marketing strategies accordingly.
Highlight Your Autonomy and Impact: Illustrate your hands-on mentality and provide examples of how you've taken initiative in previous roles. Show that you're ready to take on the responsibility of leading the French market expansion and making a significant impact.
How to prepare for a job interview at Acquire
✨Show Your Passion for Outdoor Adventure
Make sure to express your genuine enthusiasm for outdoor activities and adventure. Share personal experiences that highlight your connection to the brand's mission and values, as this will resonate with the interviewers.
✨Demonstrate Cultural Understanding
Since the role focuses on the French market, be prepared to discuss cultural nuances and how they impact marketing strategies. Show that you understand what appeals to French consumers and how to tailor campaigns accordingly.
✨Highlight Your Experience with Influencer Marketing
Given the importance of influencer partnerships in this role, come equipped with examples of successful campaigns you've managed. Discuss how you sourced and collaborated with influencers to drive engagement and brand awareness.
✨Prepare a Strategic Vision
Think about how you would approach building the French market from scratch. Be ready to outline your ideas for campaigns, partnerships, and community engagement that align with the brand's goals and values.
