CRM Manager (Braze)

Build a World-Class CRM Studio at a High-Growth FinTech. You know the difference between a campaign that works and a campaign that's been built properly. Our client is building a dedicated CRM studio — a centre of excellence for flawless campaign execution across email, in-app, push, and content cards. They are looking for a CRM Manager to build it from the ground up, establish the standards, lead a small team, and own the technical excellence that makes growth communications actually deliver.

What The Role Involves

You're building a system, not just executing campaigns. This role sits between strategy and execution. Growth teams will brief the candidate with ideas; they'll translate those into flawless builds in Braze.

• Building and leading the team — Develop a small CRM production team, establish workflows, set standards, and mentor people who care about craft.
• End-to-end execution — Own the build, testing, and deployment of every growth-focused campaign and automation in Braze across all channels.
• Technical excellence — Design modular components, templates, and naming conventions that make builds faster and more consistent. Ensure every campaign meets technical, regulatory, and performance standards.
• Rigorous QA — Implement a multi-stage quality assurance framework covering logic, data, rendering, targeting, and tracking. Nothing ships that isn't bulletproof.
• Continuous optimization — Identify opportunities to improve speed, performance, and sophistication. Explore new Braze features and integrations that elevate output.
• Process innovation — Build A/B testing frameworks, documentation, and systems that scale as the business grows.

The right candidate isn’t just running campaigns — they’re architecting how campaigns should be run.

Why This Role Stands Out

• You get to build something. Most CRM roles are inheriting a mess. This is a chance to establish standards from the ground up.
• A successful hire's fingerprints will be on the entire function — workflows, templates, QA, team culture, the lot.
• Technical mastery gets respected. Here, you’re building something that’s visibly world-class.
• The work gets noticed. Standards set the baseline for growth.
• Leadership with teeth. You’re building and leading a team that makes things.
• Develop people, establish best practices, and shape the future of CRM at our client’s company.
• Braze expertise becomes leverage. Lead this function well, and you’re building a credential that makes you genuinely valuable in the market.
• Real product partnership. You’re translating strategy into execution and pushing back when something isn’t technically sound.
• Autonomy. Hire your team, build your processes, and own your domain.

What We’re Looking For

• Proven hands-on CRM production or operations experience — Ideally in a high-growth, data-driven environment (fintech, DTC, or similar).
• Deep Braze expertise — You know Canvas, Liquid, segmentation, catalogues, and data structures inside out.
• Technical confidence — You’re comfortable working with SQL, Liquid, JSON, and event structures.
• QA discipline — You understand CRM deliverability, multi-channel build processes, and what rigorous QA actually looks like.
• Process thinking — You’re obsessed with building systems that scale.
• Communication — You can translate technical constraints into language Growth teams understand, and vice versa.

Nice to have: Background in fintech or regulated industries, experience with data warehouses, or exposure to advanced Braze features like Liquid personalization.

If this sounds like your jam, apply now!