At a Glance
- Tasks: Drive brand growth through social media and impactful events across multiple brands.
- Company: Dynamic multi-brand organisation in healthcare, recruitment, and fitness sectors.
- Benefits: Flexible working hours, creative environment, and opportunities for personal growth.
- Other info: Collaborative team culture with a focus on innovation and creativity.
- Why this job: Be at the forefront of brand engagement and community building in exciting industries.
- Qualifications: Experience in social media management and event planning is a plus.
The predicted salary is between 35000 - 45000 £ per year.
This is a dual-function role responsible for driving brand growth through digital engagement (social media) and real-world impact (events & partnerships). You’ll own strategy and execution across multiple brands, ensuring both areas work together to generate awareness, leads, and community engagement.
- Social Media Management (Primary Digital Function)
- Strategy & Planning
- Develop platform-specific strategies (Instagram, LinkedIn, TikTok, Facebook) for each brand
- Build monthly content calendars aligned with campaigns, hiring needs, and events
- Identify growth opportunities across organic and paid channels
- Oversee creation of high-quality content (video, reels, graphics, copy)
- Brief designers/videographers or create content directly where needed
- Ensure tone of voice and branding is consistent across all platforms
- Manage posting schedules and community engagement (comments, DMs)
- Track KPIs: engagement, reach, conversions, follower growth
- Analyse performance and optimise content strategy
- Run and manage paid social campaigns where required
- Align content with recruitment drives, healthcare messaging, and fitness promotions
- Support employer branding and candidate attraction (for recruitment arm)
- Event Strategy & Planning
- Develop an annual and quarterly events roadmap across all brands
- Plan events that drive brand awareness, lead generation, and community building
- Identify the right mix: networking events, wellness events, recruitment drives, pop-ups
- Manage full lifecycle: concept → planning → logistics → execution → post-event analysis
- Source venues, suppliers, and manage budgets
- Coordinate staffing, schedules, and on-the-day operations
- Ensure strong brand presence at all events
- Identify and secure partnerships with healthcare organisations, gyms/fitness communities, recruitment partners, influencers and local businesses
- Negotiate collaborations, sponsorships, and co-branded events
- Maintain and grow long-term partner relationships
- Work closely with social media to promote events pre/during/post
- Ensure events generate content (video, testimonials, case studies)
- Turn events into ongoing digital assets
- Track event success (attendance, leads, partnerships formed)
- Measure ROI and optimise future event strategy
- Ensure social media and events are fully integrated (no silos)
- Manage multiple brand priorities simultaneously
- Collaborate with internal teams (marketing, operations, recruitment)
- Maintain strong project management across all activities
Event Marketing Manager in Stoke-on-Trent employer: Acqhired
Contact Detail:
Acqhired Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager in Stoke-on-Trent
✨Tip Number 1
Get your networking game on! Attend industry events, webinars, and meet-ups to connect with people in the healthcare, recruitment, and fitness sectors. You never know who might be looking for an Event Marketing Manager just like you!
✨Tip Number 2
Show off your social media skills! Create a personal brand on platforms like LinkedIn and Instagram. Share your insights on event marketing and engage with relevant content to get noticed by potential employers.
✨Tip Number 3
Don’t just apply – stand out! When you find a job that excites you, tailor your approach. Send a personalised message to the hiring manager or recruiter, showcasing your passion for their brand and how you can drive growth through events and social media.
✨Tip Number 4
Keep an eye on our website for the latest job openings! We’re always on the lookout for talented individuals who can help us elevate our brands through innovative event marketing strategies. Apply directly and let’s make an impact together!
We think you need these skills to ace Event Marketing Manager in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Event Marketing Manager role. Highlight your experience in social media management and event planning, showing us how you can drive brand growth across multiple sectors.
Showcase Your Creativity: We love seeing creative flair! Include examples of past campaigns or events you've worked on, especially those that demonstrate your ability to engage audiences and generate leads. Visuals or links to your work can really make your application stand out.
Be Data-Driven: Don’t forget to mention any metrics or KPIs you've tracked in previous roles. We want to see how you've used data to optimise strategies and improve performance, whether it’s for social media or events.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. This helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Acqhired
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their tone, target audience, and current social media strategies. This will help you demonstrate how you can align your event marketing strategies with their unique identities.
✨Showcase Your Event Planning Skills
Prepare to discuss specific events you've planned in the past. Highlight your role in the entire lifecycle, from concept to execution. Be ready to share metrics that showcase the success of these events, as this will illustrate your ability to drive brand awareness and community engagement.
✨Be Ready to Discuss Social Media Trends
Stay updated on the latest trends in social media, especially for platforms like Instagram and TikTok. Bring examples of successful campaigns or content you've created that align with these trends. This shows you're proactive and can adapt strategies to maximise engagement.
✨Prepare Questions About Collaboration
Since this role involves cross-functional responsibilities, think of insightful questions about how different teams work together. Ask about their approach to integrating social media with events, as this demonstrates your understanding of the importance of collaboration in achieving brand goals.